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Too bad Steve Wozniak is not in the running. Anyone who prints and spends his own $2 bills definitely knows how to make money.
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Please, for the love of all things Apple, make a product design person with an understanding of marketing the head of this company. Someone who is looking to solve problems with delightful product solutions. Not someone who is simply looking to make corners round and phones as thin as possible.

Also please avoid bean counters who pride themselves on stock prices and those who think 'efficiency' is firing the entire company.
 
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What this company desperately needs is a visionary and they’re not going to find the next one digging through the ranks.

“although he is "known more for maintaining products than developing new ones." Ternus”
 
You are very likely correct.
Much like how people reflexively think Scott Forstall would’ve been a good CEO because of his similar traits to Jobs, despite us knowing actually very little about him other than his presentations, and the fact that neither Steve himself, nor Tim, or Johnny, or anyone else in the company really thought he should have been the CEO.

From what Ive read, I'm *guessing* that had to do with him alledgedly not taking responsibility and apologizing for the early Apple Maps app, that Cook wanted him to do.
 
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That quote is so useless, it makes it sound like my Mom is qualified to run Apple. All things being equal, sure, 'niceness' or 'hang-out-ability' are valuable traits. But they aren't in the top 15 of the list of qualifications of the job.

What is happening to journalism? Is there anything left that's immune to this "******tification" trend?
I suspect you’ve missed the point of the piece. The author gave us a few quotes that describe how insiders view Termus’s strong points- and weak points. In other words, a nice guy who knows a lot but really hasn’t been tested with the tough stuff.
 
I like this guy, great pick! But I also can never see an image of him without thinking of the time when he announced the price of the Pro Display XDR stand, and the audience booed, and then he fumbled his line out of shock. One of the funniest moments of any Apple keynote ever.
 
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From what Ive read, I'm *guessing* that had to do with him alledgedly not taking responsibility and apologizing for the early Apple Maps app, that Cook wanted him to do.
They are talking about Apple’s succession plan before Jobs was gone. The Maps thing happened during Cook’s tenure as CEO. The Maps thing was an excuse for his ouster from Apple. Outside of his own team, Forestall was incredibly unpopular. Ive would not even attend meetings if Forestall was present.
 
Ternus is great but this does give me pause. I'd also argue that the future of apple is in software and services. So I think Federighi is a better choice.
Given the fact that Federighi nearly **** his pants during Joanna´s interview, Federighi is just weak.
 
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The sooner cooks go the better. The company needs a complete overhaul and someone with a vision that can again wow people. Apple has been terribly boring for too long now.
 
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Given the fact that Federighi nearly **** his pants during Joanna´s interview, Federighi is just weak.
but at least he has experience doing those kinds of interviews. Ternus only has experience doing puff pieces with approved YouTubers (MKBHD, iJustine, etc).
 
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I’m not hating at all, I’m honestly curious here…
What exactly makes Craig more qualified?
The man doesn’t seem interested in much outside of Apple‘s software development, he has worked at Apple a significantly shorter amount of time than John Ternus, he was absent for the majority of the development of both the iPod, iPhone and iPad, and he’s six years older.
The two things Craig really has going for him is his absolute dedication to privacy (sometimes literally going against Apple’s own like Phil and Eddie on privacy related matters) and his great stage presence.
Other than that, he seems like he’s right where he wants to be.
Obviously, we will always be on the outside looking in, but even from that, you could always tell that someone like Scott Forstall or Johnny Ive or many others wanted more power within the company, Craig, from what we know, never has.

Craig’s lack of visible ambition may be his greatest qualification for CEO. The best leaders often don’t campaign for the role, they’re selected because they’re the right choice. Tim Cook exemplifies this perfectly: he never sought to become Apple’s CEO and was initially reluctant even to join the company when Steve Jobs recruited him. His modesty and composed temperament have proven to be exactly what Apple needed in leadership.

The qualities that make someone hesitant to seek power, humility, thoughtfulness, and a focus on the work rather than the title, are often the same qualities that make them exceptional leaders once they’re in the role. Craig perfectly fits this mold, imo.

Ternus is highly capable, but in today’s tech landscape, the CEO who deeply understands software and AI strategy has an edge over one who primarily understands hardware and supply chain, especially at a company that’s already operationally excellent.

Apple’s future competitive advantage increasingly lies in software. What keeps customers locked in and willing to pay premium prices is the software experience, the seamless integration across devices, and increasingly, AI capabilities baked into the OS. And who has the most experience in this field of engineering?

Yup, Federighi is your guy! He also has amazing hair… that alone should secure his position as Apple’s next CEO 👌
 
John Ternus is the only logical choice. The other candidates are too old, while others who bet on failures like Vision Pro and Apple Car have already left the company.
How old is Federighi?
 
That he has no experience in solving big problems is a fact.

All that noise in iPhone and Airpods.
The scratches and dents in Macbook Lro screens.

We do need a product guy. The biggest risk he has to take is to travel to every manufacturing sight and tell them to use proper QC. Sales will fly with the same products!

Even if it cost Apple a few pennies.
 
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You are very likely correct.
Much like how people reflexively think Scott Forstall would’ve been a good CEO because of his similar traits to Jobs, despite us knowing actually very little about him other than his presentations, and the fact that neither Steve himself, nor Tim, or Johnny, or anyone else in the company really thought he should have been the CEO.
When crowdsourcing CEO options from online lurkers and outside enthusiasts, it'll always trend toward whoever has the best stage presence or whatever narrative (true or untrue) has been built up around them. None of this means they'll be able to run a business.
 
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"Spearheading the development of the iPhone Air" should be an automatic disqualification for being CEO of Apple. It's not just that the product failed, but the fact that it was an obvious failure from the beginning.
 
Why not Siri?

.. I also echo sentiment for finance or software guy. Design is no longer sexy. Not to mention Vision Pro debacle.
 
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