Finally.
I’ve been waiting for this change for quite a while. Tim Cook has obviously been incredibly successful from a business and operational point of view, but over the last few years Apple has started to feel increasingly stale to me. The products are still excellent, but the sense of excitement, risk-taking and genuinely surprising ideas seems to have faded.
I’m hoping John Ternus can bring some fresh energy to the company and start a new chapter. Not necessarily by changing everything overnight, but by being a little more ambitious with the products, taking a few more risks and giving us reasons to get excited about Apple again.
It will obviously take time before we see what his Apple actually looks like, but for the first time in a while I’m genuinely curious to see where the company goes next.