Jony Ive: Apple Watch and New iPhones Apple's 'Best Work Yet'

[chatin]

iGlob need reality TV to explain

Looking and listening to Jony during this interview, wearing this ridiculously clunky clown watch, babbling like he is on crack, I feel amost sorry for him.

Ive comes across like an actor speaking lines when he should just ad lib and pick the most truthful take on the new iGlob.

 

[freelife2014]

It's nice, pretty, but not going to get one

 

[Burger Thing]

Ok, but Jony didn’t need to BS us.

Just don't take this marketing nonsense too serious. They just launched a new product and now they are trying to promote it like always. The accompanying product videos with Ive are so cheesy and utterly laughable, that they have become comical highlights already. IKEA has discovered the entertaining value as well

 

[s1m]

The quartz watch was popular because of the battery life, people were just fed up with having to wind or fiddle with mechanical watches.

No iWatch will ever be a success unless they can, at least, give it a few days life without having to recharge it.

(this goes for all of them not only the apple watch)

Oh and by the way that crown is nicely protruding from the watch and ready for a knock!!!!!!!

I have a $6,500 Tag Heuer Monaco - it has a self winding mechanism but if I don't wear it every day then I have to wind it. It has the same dimensions as the Apple WATCH. The Monaco has been in production for longer than I have been alive and I waited 10 years to buy it. Charging/winding is irrelevant.

The crown on my Monaco protrudes as much as the Apple WATCH and has never been knocked and damaged.

I don't sleep in any watch I have ever owned - they all go into a bowl on my desk and I choose what to wear in the morning - if anything. The Apple WATCH will probably replace them all unless I want to wear a watch for the love of them.

the Apple WATCH is going to transform the instant information world. I might even actually follow twitter when I get a nudge from the WATCH rather than having to unlock the phone, open the app, find the tweet and possibly reply. I will get a nudge that my next meeting is starting soon without my iPad or iPhone flashing up a big notification. In the middle of a presentation instead of me forgetting to go into DND mode and getting a notification that a mate has posted on Facebook - I will get a nudge from the WATCH and move on. I will have my iPad hooked up to a projector and be controlling the presentation as I walk around the room with a colleague on the iPhone speakerphone.

And through all of that instead of constantly grabbing my phone out of my pocket and losing focus on the people I am with I will be doing stuff on the WATCH in the background.

It is almost like they have reinvented sleight of hand.

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Ive comes across like an actor speaking lines when he should just ad lib and pick the most truthful take on the new iGlob.

He is a designer not a performer Jim - I would rather he deliver great design and talk like a monkey and in fact fark presenting by any of the exec - they should do the job they are hired to do and if a presentation is a bit rough or cheesy by people who believe in the product that is better than an actor deliver lines more convincingly.

 

[typicaluser]

I would really like to know if that Watch is so ugly and not looking as good as other Apple products because they had limited space for stuff inside or they just want to allow limited customers to try it first and make real product in next iterations.
...

I get the same feeling as yours. The first time the thought that Apple might be going down a wrong path hit me was when I started using iOS7. I couldn't tell right away what was uncomfortable using it until I type on the keyboard. The font on the keyboard was substantially thinner than pre iOSes which takes me more time than before to recognize which key I stroked, especially when typing fast. And recently I read a review about the trend in making UI flat and less 3D. I totally agrees with the point in it that when strip off shadows, highlights and other 3D features in icons and buttons, lines and patches of colors would have to assume a more important role in distinguishing different UI elements. In other words, you are simply abandoning a design dimension leaving shadows and highlights behind. Even today, whenever I am typing in a legacy iOS app that's developed for pre iOS 7 era it always reminds me of how bad the current keyboard is designed. I am not saying there is nothing good about iOS 7. Control Center is definitely one of the improvements.

I was never sure about my bad feeling for Apple's design principle until the Apple Watch released yesterday. Even though it's a personal taste in judging a design of products of the same category, it doesn't mean there is not standard in aesthetics. Comparing moto 360 and apple watch, I don't doubt the immediate agreement for the majority is that 360 is more beautiful. A round watch doesn't necessarily look better than a rectangular one. 360 is wining in the sense of harmony which invokes people's love for a product.

I am afraid that the excitement in audience as Tim Cook announced apple watch would blind apple's executives because, to me, people was excited about Apple tapping on a new product category, not the product itself.

 

[pancakedrawer]

It was nice to see Ive acknowledge the design team.

 

[JeffyTheQuik]

Ive comes across like an actor speaking lines when he should just ad lib and pick the most truthful take on the new iGlob.

Ive: When we were thinking of the iGlob, we had one goal: To make it hilariously serious.

Yeah, when listening to his narration, there's a reason he's on video. He delivers the lines so well, he must have 20 takes to not crack up while uttering them. He's a fantastic genius for design leadership, but his introductions of products, I fear, are becoming a caricature of themselves.

 

[s1m]

I honestly don't care what shape it is - it just shouldn't look like an uncomfortable lump on someones wrist - which it currently does.

It doesn't make a design statement, there is nothing striking about the lines or shape, conversely it doesn't echo the lines of the arm and wrist. Its not sleek or stylish. Its a thing, devoid of all aesthetic or sympathy to its use and function. Just a shrunken iPad or rounded Nano. How on earth did this pass muster with Ive.

Side note: Noticed that the BBC shut down their comments section re news on the iWatch after just an hour - that's odd!

Why the hell should a watch - traditionally round - echo an arm (traditionally straightish)?

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Apple Watch is nice, I was honestly expecting something more revolutionary and similar to band-style mock-ups, though. iPhone 6 & iPhone 6 Plus Space Gray and Gold & White are great, including their contrasting antenna lines. I only dislike the antenna lines on the Silver & White, the light gray is just a bad color contrast in my opinion. My only real complaint about iPhone 6 is that it isn't 7.1 like the iPhone 6 Plus, and therefore doesn't have the camera Optical Image Stabilization. At least they both have the Cinema Stabilization.

View official Watch and iPhone images: http://www.apple.com/watch/ & http://www.apple.com/iphone-6/

I think what the WATCH does that the renders didnt do is reflect the reality that a watch needs to cling to the body - everybody whose arms are different.

 

[Kitman]

"Millions and millions"

Yes, Jony, and unfortunately they'll all look effing ghastly.....


After seeing what's on offer I concur with those who feel somewhat deflated: it was meant to be a spectacular launch on a par with the first iPhone, but it ended up becoming a parody of previous Apple Events.

When you start to turn into a cartoon caricature of yourself it shows you've become delusional.

 

[edgonzalez32]

Jony is so up himself it hurts to watch (pun intended). The Apple Watch is an exercise in self-indulgence and adds absolutely nothing innovative, new or practical to the wearable market.

Oh really? You should go read the comments from when they announced the iPod.

"Ok Steve, we really don't need another MP3 player. Looks like the reality distortion field is really getting the better of you."

Seems like the same thing is happening again with the watch.

 

[Deepshade]

Why the hell should a watch - traditionally round - echo an arm (traditionally straightish)?

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...in that it should flow and be part of the body - or make a statement - it does neither. Its an awkward lump.

 

[dec.]

this morning I discovered the 3,494,382th version of the iPhone 5 when I switched out the position of the "Angry Birds" and "iMovie" icons .

 

[shk718]

the apple watch is very organic looking - rounded - smooth. The moto 360 is very traditional watch looking. From a watch design pov i don't think the moto does anything new. I'm curious what Europeans think of it - their taste is very different than Americans ( I have one European friend who thinks its fantastic). I also wonder if you need to see the apple watch in person to appreciate it. Personally, I think the UI is fantastic!!! the best out there. The shape of the watch - meh. I do like the watch with the mesh band - i think that band is very cool.

 

[opeter]

The Apple Watch would be interesting, if the battery could hold/be used at least 1 week long, without recharge. Better: 1 month.

This would be really an innovation an revolution ...

 

[Zippoe]

One thing about iwatch, the design is not bad, its just not elegant. But with iwatch apple was aiming at iphone users and i thing that they arr going to be satisfied with the watch. Because there are more than 200million iphone users who can use iwatch and there will be even more after iphone 6 and 6 plus go on sale iwatch could be pretty sucessfull, it could probably sell 30-40million units in first year

 

[alexgowers]

I think Ive is right, the iPhone 5c, 6 & 6 plus are the perfect line up at a price point for everyone.

Those samung guys who want a note now have a great alternative, the 6 is great but UI is borked IMHO extra icon line not needed.

The 5c is free on most contracts, and there is nothing to moan about there.

The apple watch is ugly and bezels are huge huge huge but with that it will sell a bucket load and I can see them actually finding real uses for it unlike Samsung who seem To think its should be a full on phone with qwerty keyboard. Apple were beaten to their own party off of their own rumors.

With new iPads MacBooks iMacs and general updates apples product lineup is insane and will be one if their most profitable years trading ever.

 

[roadbloc]

A big screen smartphone and a digital watch is their best work yet?

pffft.

How can you say that when pretty much everyone else did the same thing 1-2 years ago?

 

[Tiger8]

What's with the uncontrollable hand gestures?

I was told once that when I speak in public and I'm nervous I gesture too much.

I don't think he's good with TV interviews. Most Ivy videos we've seen are pre-staged with perfect lighting and his signature shirt, but this one seems a bit impromptu. There's nothing wrong with that

 

[redmotion]

Thing is, against the existing competition, the Apple Watch appears to be the only computer on a wrist that looks decent and has enough appearence options to please most tastes.

It turns out for any iWatch to work, it's not about what it does that distinguishes it, but whether or not you want to wear it on your arm.

The financial markets will probably percieve it as a failure even if it sells a few million.

But it's by far the most serious attempt at a watch computer so far. But the fact it DOESN'T replace the iPhone (you actually need one for it to work properly) could be it's Achillies Heel.

Still, for all those social environments where it's NOT acceptable to check your phone, you can check your wrist now instead.

 

[sshambles]

I'll be getting one, I think it looks excellent. The health/fitness benefits alone are what I'm wanting.

Black Stainless Steel for me.

I take it many others (on this forum) are underwhelmed - but so be it. I don't own a regular watch, but this would fit that gap for me.

 

[dugbug]

3 different cases, 2 sizes and 6 bands - sounds like 36 combinations

You didn't watch the video. The faces are configurable

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A big screen smartphone and a digital watch is their best work yet?

pffft.

How can you say that when pretty much everyone else did the same thing 1-2 years ago?

Way to completely ignore the phone and watch features.

 

[Jovian9]

IMO

"best work yet"......I'm having trouble believing this. While I do like the new iPhone and can't wait to get one (plus my contract is up soon); the only thing it really adds is size, processor, and payments. Go down the comparison sheet for all the current iPhones and there really isn't much difference b/t the 6 and 5s.

http://www.apple.com/iphone/compare/

It really seems like we got more new features last year with the 5s (Touch ID, True tone flash, slow-mo video, 64-bit, etc.). This year it seems underwhelming. Or maybe I'm just being picky.

Plus the bottom end is still 16gb. No way that should happen. The flagship iPhone should be starting at 32gb and then going 64, 128. They should have the 5s as 16 & 32 for the price points they will be at and the 5c at 16 (8 shouldn't even be an option at this point as it holds nothing and you could get that size on the first version of the iPhone ever).




Now to the watch.

I love watches. I have quite a few (though I don't buy expensive Rolex watches....usually stick to under $200). I love wearing watches and have metal band watches, leather band watches, thick band watches, etc. I also have a Fitbit I wear.

I actually like the look of this watch. There are a few different variations I would wear of both the 'normal' look and the 'sport' look. If the bands are easily interchangeable I could see myself buying one and getting a few extra bands. It looks like a great watch.

BUT......................it doesn't seem to revolutionize the wearables watch market. Everytime Apple enters a new market they have a huge 'WoW' factor to that product. The iPod, iPhone, iPad all had it. They made me feel like the product was amazing and that no one else was even in their league. The watch doesn't do that for me. I want it to, but it doesn't. Does it have amazing technology? Definitely. Does it look nice? I think so. Does it cover a lot of different aspects of wearing a watch or fitness band (style, size, bands, health monitoring, etc.)? Yes. But it's nothing revolutionary. I think it is easily ahead of other competitors watches, but it doesn't change the game.

It's a double-accessory. Watches are an accessory people wear. Which this is. But this is also an accessory to the iPhone. It doesn't stand on it's own. So in order to be in the market for this one really has to like wearing watches and have an iPhone. That's a tall task for a society that keeps track of time with their phones already. I think the market for health monitoring wearables is growing, but the high price of this will hurt.



Will it sell well? I think so. But in my opinion this version 1 isn't really worth the low-end $349 starting point. For someone to make this really worth wearing at all times (normal band plus fitness band) we are probably approaching $500 for an accessory piece. And that's not the high-end model.




I'm definitely getting an iPhone 6+ 128gb model. But I'll probably sit out this first gen of the Apple Watch.

So far the only belief I have in Mr. Ive's "best work yet" quote is that the iPhone 6 is their best, b/c it's the newest and has to be. And the watch is their first version so it is the best watch. I'm still waiting to believe that Apple's 2014 is the best product line-up in 25 years. Just not seeing it so far. 3+ months left to hopefully be wrong

 

[Altis]

I'm guessing by millions he was including all the on-screen customization, such as icon rearrangement. Physically, there 36 if I'm not mistaken.

While the device is very interesting, much of what they show isn't very useful. I think sending little taps, a smiley, heartbeat, or a tiny drawing might get old after a few days.

I'm on the fence about it. I do think they could have made it much thinner and last longer without all the health sensors and continuous monitoring. I'm not sure how useful that stuff will be just yet.

 

[SHNXX]

I disagree.

 

[HTCGAMING]

Thing is, against the existing competition, the Apple Watch appears to be the only computer on a wrist that looks decent and has enough appearence options to please most tastes.

It turns out for any iWatch to work, it's not about what it does that distinguishes it, but whether or not you want to wear it on your arm.

The financial markets will probably percieve it as a failure even if it sells a few million.

But it's by far the most serious attempt at a watch computer so far. But the fact it DOESN'T replace the iPhone (you actually need one for it to work properly) could be it's Achillies Heel.

Still, for all those social environments where it's NOT acceptable to check your phone, you can check your wrist now instead.

Only computer a study that looks decent? Have you seen the Moto 360? Looks a hell of a lot better.