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Dear Mr Ive,

You are entitled to be a hardware designer. But your experience at being a graphic designer requires an entirely different approach .... it's not how an iDevice feels in the user's hand, but it's how it works and functions. And that is where you should leave the graphic design software element of the iPhone and other devices to the professionals.

You have earned praise for your hardware design, but your first attempt at software design has been an abysmal failure. Learn what you are best at, and give others the chance to be the best at what they are.

In other words, get rid of grey type on white backgrounds and learn that there are other weights to Neue Helvetica than Light and Extra Light and Ultra Light and Almot Invisible Light.

-- Signed, a Book Typographer who knows the difference between readability, legibility, and just plain common sense.
 
do you know how long it takes to make a product like the iPhone? they don't just think of something and start shipping them the next month. :apple:

ummm yes they do.

Conception | R&D | Production

large.jpeg
 
You have earned praise for your hardware design, but your first attempt at software design has been an abysmal failure.

And yet over 80% of iOS devices are running this "abysmal failure". And we have yet to hear about any revolt from Apple software engineers/designers over this "abysmal failure". If it existed, no doubt it would leak and the Business Insider and 9to5Macs of the world would be all over it.
 
And yet over 80% of iOS devices are running this "abysmal failure". And we have yet to hear about any revolt from Apple software engineers/designers over this "abysmal failure". If it existed, no doubt it would leak and the Business Insider and 9to5Macs of the world would be all over it.

Just because 80% of iOS devices are running doesn't mean they like it. Most of the updates were forced upon users and some updated without the foreknowledge that iOS 7 would be a drastic overhaul. Most people that I've talked to absolutely hate the update while some are indifferent but none of them have praised it. Device usage is a pathetic attempt to downplay the iOS 7 backlash (and believe me there is a lot of it still going around). I bet if you gave all the people running iOS 7 the option to downgrade, then you could see who actually likes it. Numbers may not lie but they don't equate to opinions and emotions.

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But why? Change for the sake of change? Because one is bored? The iPhone is a great product. It simply works well and the design is well suited to its function. Look at what the latest iPhone can do compared to the first one.

Change for the sake change is iOS 7 in a nutshell.
 
I wouldn't expect them to make a game changing product every year, but it's been about 7 making a 9.7" iPod touch is not considered an innovation.

It's dramatically changed not only the tablet market but also the PC market. The world market doesn't agree with you.
 
Just because 80% of iOS devices are running doesn't mean they like it. Most of the updates were forced upon users and some updated without the foreknowledge that iOS 7 would be a drastic overhaul. Most people that I've talked to absolutely hate the update while some are indifferent but none of them have praised it. Device usage is a pathetic attempt to downplay the iOS 7 backlash (and believe me there is a lot of it still going around). I bet if you gave all the people running iOS 7 the option to downgrade, then you could see who actually likes it. Numbers may not lie but they don't equate to opinions and emotions.

That's the exact opposite of the people I know. :)

Most of my friends love the new look. iOS7 was a big change and while it's still not perfect I don't think you would see the mass desertion you envisage if a downgrade to iOS6 was made available.

The biggest criticism I've heard from my friends is from the iPhone 4 owners complaining that it's made their phones run slower, but this isn't the first time an iOS update has slowed down older iPhones.
 
I think he should have already quit. I have yet to see another innovative product from apple since 2007 with the iPhone. Even then, the iPhone has kept the same design que and really has yet to make a drastic design change (in my opinion)

Apparently "innovation" is publically announcing a bunch of half-baked products, charging $1500 for them, and then having them never see the light again.
 
Two words: 8MP Camera....

When Apple could give you 64bit iPhone & iPad, it can easily give you a 1GP (Giga Pixel) Camera. . But one click your iPhone will run out of space. They think current resolution is best one for the iDevices.
 
iOS 6 was the biggest iOS let down of all time. Apple Maps was a disaster, and the much needed UI-redesign remained absent. Not to mention all the "Skeumorphism" (I think that's what it's called?) of Game Center and other apps. I admit, I actually jumped ship for a few months.

However - iOS 7 is simply amazing. Sure, it was a bit slow on my old iPhone 4S, but it's absolutely staggering on my iPhone 5S. It flies! Moreover, it brought that necessary UI-redesign. I think it looks great. It seriously brought the iPhone straight from the era of 2009 into 2013. I'm amazed by the work Jon Ive and his team has accomplished. Also, seeing as it was Ive's first ever UI design, I'm sure iOS 8 will only be better!

I can't wait to see what Apple has up their sleeve for 2014 - although I'm a bit disappointed that we haven't seen anything new at all, as of the first three months of the year.

Anyway, keep up the good work Ive!
 
Dear Mr Ive,

You are entitled to be a hardware designer. But your experience at being a graphic designer requires an entirely different approach .... it's not how an iDevice feels in the user's hand, but it's how it works and functions. And that is where you should leave the graphic design software element of the iPhone and other devices to the professionals.

You have earned praise for your hardware design, but your first attempt at software design has been an abysmal failure. Learn what you are best at, and give others the chance to be the best at what they are.

In other words, get rid of grey type on white backgrounds and learn that there are other weights to Neue Helvetica than Light and Extra Light and Ultra Light and Almot Invisible Light.

-- Signed, a Book Typographer who knows the difference between readability, legibility, and just plain common sense.

photo.jpg


And if apple could remove those "under LSD" icons....

"It's not just about aesthetics... Our success is a victory for purity, integrity - for giving a damn." His thoughts on Apple designs and ideas that appear elsewhere? "It's theft. What's copied isn't just a design, it's thousands and thousands of hours of struggle... It takes years of investment, years of pain."

Sure Johnny...
1960s Braun Products Hold the Secrets to Apple's Future -
http://gizmodo.com/343641/1960s-braun-products-hold-the-secrets-to-apples-future

17id76bz1jgwnjpg.jpg
 
I think he should have already quit. I have yet to see another innovative product from apple since 2007 with the iPhone. Even then, the iPhone has kept the same design que and really has yet to make a drastic design change (in my opinion)

Ah, the same old story. You haven't seen anything innovative since 2007? Is that because anything Apple releases is now in everyone's view and therefore not innovative?

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Image

And if apple could remove those "under LSD" icons....

"It's not just about aesthetics... Our success is a victory for purity, integrity - for giving a damn." His thoughts on Apple designs and ideas that appear elsewhere? "It's theft. What's copied isn't just a design, it's thousands and thousands of hours of struggle... It takes years of investment, years of pain."

Sure Johnny...
1960s Braun Products Hold the Secrets to Apple's Future -
http://gizmodo.com/343641/1960s-braun-products-hold-the-secrets-to-apples-future

Image

That old clunker again. That device that is supposedly looking like an iPod is actually just a clock radio, stood up on its side and photographed exactly from the front, so you don't see that it is actually a few inches deep. In other words, an optical illusion. And Braun developed a TV. Amazing. And a radio that can be put into a metal carrying box. If you had one bone of honesty inside you, you'd post some pictures what these devices really look like.

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Apparently "innovation" is publically announcing a bunch of half-baked products, charging $1500 for them, and then having them never see the light again.

Well, actually, there is quite a good chance that you run into trouble if you wear Google's "innovative" $1500 "Glass" product.

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you do realise MP is not image quality right?

He doesn't. Anyone who cites "8 MP camera" as a negative has not the slightest clue of what makes a camera a good camera.
 
Ive pretends to be innovative and it's clearly not the case, he was inspired by Braun design... and as Jobs mentioned 'Good artists copy; great artists steal'... so who is honest here ? Ive or Jobs ?
 
We keep hearing there are new products in the pipeline, but so far they have to materialize.

And at the same time, Mac OS X is suffering, iOS is treading water (the new iOS were a few steps forward and a few back), and devices like the Roku beat the stuffing out of AppleTV.

I love my Apple products, but I just keep waiting for them to blow open a category that has been stagnant for a while (which is their usual MO).
 
But another angle there is that in the U.S. in particular, Samsung was able to work the Galaxy line into people's hands at a time when Apple couldn't sell the iPhone on networks not named AT&T. If Apple would've been able to sell the iPhone on more carriers earlier on in the U.S. and other countries throughout the world, I doubt Android would have nearly the steam going for it as it has now. They might've gained a lot of marketshare in the very low end of the market in parts of the world, but that wouldn't have pushed the OS forward like marketshare that generates revenue in the overall ecosystem does. Considering Android has struggled with that even despite getting the jump on Apple on a lot of carriers despite subpar offerings, you have to wonder what things would look like right now if not for so many exclusive agreements.

And at least in the U.S., if the iPhone went to Verizon and Sprint around when Samsung was first launching the Galaxy line and the HTC Evo was the hot Android phone and the Motorola Droid was in there somewhere, Android and the OEMs wouldn't have a prayer in America. I don't think anyone at that point believed for a second that those earlier top Android devices were remotely as good as the iPhone, but too many were not about to head over to AT&T, especially with the ever-present network issues. Again, you just have to look at how much Android has struggled to become a more legitimate competitor in terms of the ecosystem and apps and that's with the early carrier advantages.

I don't think the world revolves around the U.S., but I do think that a crushing victory in America for Apple would've mostly killed any steam developers had to design apps for Android, and that would've made Android more of a non-starter among buyers that are actually looking for a smartphone and not a slightly-smarter feature phone.

I think it's pathetic that Samsung has so shamelessly copied the iPhone over the years as much as more Apple users tend to, but the more I've thought about it, the more I tend to think Apple brought it on themselves by getting stuck in exclusive deals that dramatically limited their ability to sell the iPhone to more people when the competition was much weaker. Ultimately, competition is probably for the best when it comes down to it, but the way in which it developed at Android has been pretty annoying and again, shameless. I'd rather have seen Android die and Windows 7 Mobile perhaps take off a bit more with people. At least they didn't copy, and the whole situation probably would've turned out a whole lot friendlier and complementary than the situation that's developed with Android.

I don't disagree that exclusive contracts were bad for Apple's market share, but the fault lies with the networks, not with Apple. They weren't prepared to give Apple the free hand they needed to release the iPhone the way Apple wanted to, without exclusivity. Of course, with Apple shaking up the market with their exclusive contract, this allowed for new players to enter the market riding Apple's coattails without the exclusive provisions.

We can argue about whether or not the current state of affairs is good or bad for consumers, but the situation before Apple came along was a lot worse.
 
For me, as a computer science and design under-grad, Ive is such a huge inspiration. The thought that Apple is just getting started makes me incredibly excited for the future.
 
Just because 80% of iOS devices are running doesn't mean they like it. Most of the updates were forced upon users and some updated without the foreknowledge that iOS 7 would be a drastic overhaul. Most people that I've talked to absolutely hate the update while some are indifferent but none of them have praised it. Device usage is a pathetic attempt to downplay the iOS 7 backlash (and believe me there is a lot of it still going around). I bet if you gave all the people running iOS 7 the option to downgrade, then you could see who actually likes it. Numbers may not lie but they don't equate to opinions and emotions.

I love iOS 7. I used to have a couple of very minor complaints but I have already forgotten what those were. I think they probably fixed them with an update and I moved on with my life.
 
And yet over 80% of iOS devices are running this "abysmal failure". And we have yet to hear about any revolt from Apple software engineers/designers over this "abysmal failure". If it existed, no doubt it would leak and the Business Insider and 9to5Macs of the world would be all over it.

is this a joke?

  1. it force downloaded on people and can take up to half your space if not installed
  2. you cannot downgrade
  3. if you want to be compatible/future proof and take advantage of some apps and new core features there is nothing you can do but upgrade

using % installed as a measuring stick is like believing in the election results in countries like russia
 
Really? :rolleyes:

What's your definition of innovative? I think the iPad was innovative in the way that it changed the entire PC market. Also, do you only judge Apple's innovation by new categories of devices? What about improvements on current devices? What about how far the Mac has come since 2007? How about my light as a feather macbook air with an aluminum unibody case with the best trackpad on the entire market? Find me a PC alternative of a MBA that isn't garbage. You are a perfect example of an ADHD society. You don't get new market changing product categories coming out every 2 years. Maybe once a decade. It's as if you want a holographic iPhone with a video projector and an ever lasting battery. This ain't Willy Wonka and the goddamn chocolate factory. This is real life technology that takes time and a lot of planning to create. I'd rather them take their time than release crap, like certain Korean companies which shall remain nameless.

I had to login just to upvote this.
 
is this a joke?

  1. it force downloaded on people and can take up to half your space if not installed
  2. you cannot downgrade
  3. if you want to be compatible/future proof and take advantage of some apps and new core features there is nothing you can do but upgrade

using % installed as a measuring stick is like believing in the election results in countries like russia
Ok then, 51 million iPhones sold in the last quarter and over 20 million iPads. If iOS 7 was that awful why would people be buying new phones with that software on it? Word of mouth alone would put people off it. Plus I know several people who have not upgraded because they hate change and don't want to deal with it. So this idea that everyone is forced to upgrade is bogus. And as far as not being able to downgrade that's been true of all iOS releases. It's nothing unique to iOS 7.
 
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