Jony Ive Discusses His Team's Move to Apple Park, Remains Tight-Lipped About Prospects of Apple Car

Discussion in ' News Discussion' started by MacRumors, Oct 19, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple's design chief Jony Ive sat down for an interview over lunch with Financial Times reporter Nicholas Foulkes earlier this month, discussing a wide range of topics, including the Apple Watch, Apple Park, and prospects of an Apple Car.

    Jony Ive portrait via Financial Times

    Questioned on why Apple's design team was among the last to move into the company's new Apple Park headquarters, Ive said that was the plan all along, adding that relocating some 9,000 people takes time:
    Ive said his team's move to Apple Park has allowed for increased collaboration among different areas of creative expertise:
    On the prospects of an Apple Car, Ive remained tight lipped. In general, he said it's important to work on the associated issues and challenges with any new product, rather than talk about it and risk having the ideas and technologies copied:
    When asked if the Apple Watch is best described as a watch, Ive instead referred to it as a "very powerful computer":
    Ive went on to say that Apple believes it has a responsibility to understand and mitigate the implications and consequences, both positive and negative, of the products it creates -- i.e. Screen Time in iOS 12. "It keeps me awake," he said:
    Also See: Jony Ive Talks Secrecy, His Future, and More at WIRED Anniversary Event

    Article Link: Jony Ive Discusses His Team's Move to Apple Park, Remains Tight-Lipped About Prospects of Apple Car
  2. ke-iron macrumors 65816

    Aug 14, 2014
    I would like to work at Apple Park one day.
  3. Eduardo1971 macrumors 65816


    Jun 16, 2006
    Lost Angeles, Ca. usa
  4. newyorksole macrumors 68040

    Apr 2, 2008
    New York.
    Would love to see more pictures from the inside of Apple Park.

    Nice little interview though. About what I’d expected from Jony Lol. Saying a lot without really saying much at all.
  5. ruka.snow macrumors member


    Jun 6, 2017
    I would not, I get the impression these people live at work. I worked in one place before where you were expected to join the pizza night and movie night and every other bloody event. Apple come across the same way, people that stay in the office and don't want to leave.
  6. D.T. macrumors G3


    Sep 15, 2011
    Vilano Beach, FL
    I'm confused why there's an illustration of Chris O'Dowd in an article about Jony Ive?
  7. BvizioN macrumors 601


    Mar 16, 2012
    Manchester, UK
    If I was passionate about something I do, I would do the same. I would stay in and work late.
    If I would find boring something I do, when I simply do it for the money then I would be looking at the clock and wait impatiently to escape.
  8. ruka.snow macrumors member


    Jun 6, 2017
    You can love your job and have a passion for it and still leave at 5 o'clock when you are supposed to instead of joining the team for a nightly pizza party or other event when your spouse and kids are waiting for you. I love my job, I would not give it up for the world. But I am going to go home and do more than live to work. Too many times I have seen places (Apple appears to be one of them) where these people don't want to leave the office and live at work to the detriment of other things in life.
  9. DNichter macrumors 604


    Apr 27, 2015
    Philadelphia, PA
    Still one of the best (albeit probably stretched thin) designers out there. I hope he stays with Apple for the long haul.
  10. keysofanxiety macrumors G3


    Nov 23, 2011
    I’d hate it. They’d definitely expect “above and beyond” as a given. Long hours, taking work home, unclaimed (expected) overtime — nope, not for me.

    I learned the hard way that you shouldn’t live to work. I’ve still got a good work ethic but I’m much happier and healthier without that looming self-inflicted pressure.
  11. BvizioN macrumors 601


    Mar 16, 2012
    Manchester, UK
    Not sure what you mean by the pizza party, but I am talking about working extra hours to complete a certain project or whatever. Completely normal! That does not make you a bad father or a bad husband or whatever. People do it all the time. You would know how to and you would still manage to spend quality time with your loved ones.
  12. iapplelove macrumors 601


    Nov 22, 2011
    East Coast USA
    I hope Apple sticks to just tech for the car. That alwasy could use improvement.

    I don’t know if Apple should actually manufacture cars.
  13. princigalli macrumors 6502a


    May 27, 2007
    Rome, Paris, Berlin
    an apple car like a macbook pro? overpriced, poorly designed, needs dongles to charge or add fuel, and a little dust would make the car unusable, with no guarantee honoured because they could always say you drove somewhere you should't have, and replacing a tire requires you replacing half a car in an apple store and takes a month. And if the ca doesn't move your are probably sitting wrong. no. if their cars are like their macbook pros, I will not want to drive it.
  14. travelsheep macrumors 6502


    May 30, 2013
    Can't wait until Jony Ive finds out that the headphone jack and ports are still a thing. Nothing better than meeting up with other people and seeing what they're doing!
  15. Reason077 macrumors 68020


    Aug 14, 2007
    I wish Johnny would design a Watch that focused more on being a watch. I don’t need my watch to be a very powerful computer - that’s what phones are for!

    I just need it to be good at watch things, to be compact and to have good battery life and to look great. Just give us the basics like health & fitness sensors, Apple Pay, and Siri. Complex apps and displays and interfaces are better suited to the phone.
  16. chewbaka macrumors newbie

    Jun 2, 2014
    Ive probably tight-lipped because he still hasn't made the car thin enough for his liking.
  17. tardegrade macrumors regular


    Jan 14, 2009
    Devon, UK.
    The first Apple iCar will be a massive success.

    That is until they relase iCar 2 and remove the steering wheel.

    Then people will moan like hell.
  18. Mr. Dee macrumors 68000

    Mr. Dee

    Dec 4, 2003
    Everytime I kept reading 'Ive', my brain got confused a bit wondering what the author is talking.
  19. walnuts macrumors 6502a

    Nov 8, 2007
    Brooklyn, NY
    I tried and failed to quote this, but I found it funny that he says its great that finally all these teams can work together who never could before...except that no one is allowed to know what the other team is working on...
  20. AngerDanger, Oct 19, 2018
    Last edited: Oct 20, 2018

    AngerDanger macrumors 68040


    Dec 9, 2008
    I really love how the illustrator managed to capture Ive's head… just before it pops?

  21. CraigB1960 macrumors member

    Sep 9, 2014
    Albuquerque, NM
    I fully agree with you. I retired at age 50 (EE-PE) that loved my job, worked 20-7 typically. One day I realized my children were grown and my wife was a stranger; I missed almost 30 years of life. Retired and re-established what was really important in life; family. It certainly is not pizza night, or business dinners, especially while you grind out work that profits others.

    There is always a next cool can/will suck you in.
  22. Joe The Dragon macrumors 6502a

    Jul 26, 2006
    at least apple has the funds to take full liability with an self driving car
  23. ChromeAce macrumors regular

    Jun 11, 2009
  24. lkrupp macrumors 6502a

    Jul 24, 2004
    And that’s why they’re millionaires who change the world and you’re not.
  25. ChrisCW11 macrumors 65816

    Jul 21, 2011
    These days Jony Ives spends his time figuring out how to glue batteries into thinner iPhones and iPads.

    He is wasting away at Apple under Tim Cook and unless he has been working on some project that Apple has managed to keep secret all this time nothing Apple has done in the last 5 years has really tapped into Jony's design talents. I really don't think if Apple was working on developing an actual car it that it would not already have been leaked at this point, other then what they are doing researching self driving technology, which Ives is not part of at all.

    I think that Jobs inspired Ives to be great but these days I don't think Tim Cook inspires much out of Apple as Apple is all about incremental updates for maximum profits these days.

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