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Apple is not going to waste their resources on niche product categories which barely bring in any money for them.

I don’t think you understood that members post, As they alluded to products like the HomePod Mini Being a potential future Product, Thats hardly a ‘Niche’ category, considering they likely will offer a secondary version of the HomePod at some point. Not to mention, the HomePod is a completely _separate_ category for Apple and they still themselves are figuring out where the demographic is for this specific product and how it will expand.
 
If a traveller in time had sent me this interview 15 years ago, I wouldn't have purchased any Apple product in my life.
 
It irks me so much whenever Apple talks about humanity. Is humanity only the section of the population that can afford their 1000$ phones and 2000$ laptops? I did rather Apple be honest and simply say that they exist to serve their shareholders....not humanity!

What apple does and has done eventually filters down to lower priced and more accessible product lines. The impact they’ve had on the music industry (for just one example) has affected more than just their direct customer base.
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If a traveller in time had sent me this interview 15 years ago, I wouldn't have purchased any Apple product in my life.

Out of interest why do you say that?
 
You can love your job and have a passion for it and still leave at 5 o'clock when you are supposed to instead of joining the team for a nightly pizza party or other event when your spouse and kids are waiting for you. I love my job, I would not give it up for the world. But I am going to go home and do more than live to work. Too many times I have seen places (Apple appears to be one of them) where these people don't want to leave the office and live at work to the detriment of other things in life.

Once you have a family and your little daughter is waiting for you even if you work in the best company in the world and love what you do the priority is get home and enjoy time with the one you love.
I give 100% at work, many times I'm the last of the team to live but don't care about pizza night or meeting with colleagues on the weekend or after work.
It is great to have good relationships at office, but you never have to sacrifice your private life. It is great if you can hang out with your coworkers during the weekend because you share something (you go see a game, you both have kids that spend time together) but that isn't always the case.
If you're young and don't have a family is ok to spend time with coworkers, maybe you relocate and don't have friends so you try finding them among your coworkers, but I think it is better to have a broader set of relationships.
 
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an apple car like a macbook pro? overpriced, poorly designed, needs dongles to charge or add fuel, and a little dust would make the car unusable, with no guarantee honoured because they could always say you drove somewhere you should't have, and replacing a tire requires you replacing half a car in an apple store and takes a month. And if the ca doesn't move your are probably sitting wrong. no. if their cars are like their macbook pros, I will not want to drive it.

And the hood is permanently sealed.
 
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You can love your job and have a passion for it and still leave at 5 o'clock when you are supposed to instead of joining the team for a nightly pizza party or other event when your spouse and kids are waiting for you. I love my job, I would not give it up for the world. But I am going to go home and do more than live to work. Too many times I have seen places (Apple appears to be one of them) where these people don't want to leave the office and live at work to the detriment of other things in life.


I’d hate it. They’d definitely expect “above and beyond” as a given. Long hours, taking work home, unclaimed (expected) overtime — nope, not for me.

I learned the hard way that you shouldn’t live to work. I’ve still got a good work ethic but I’m much happier and healthier without that looming self-inflicted pressure.


That's the difference between an hourly employee (justifiably expects OT) and a salaried employee where you are hired, and compensated to deal with project and time pressures. Not everyone is cut out for the pressure or wants to make that trade off of better compensation and more opportunities for increased expectations. It's also the difference between being the owner of a business and an employee. If you want to be able to leave the office when the clock strikes five every night, the high paced, high pressure environment of the tech world isn't the ideal environment.
 
an apple car like a macbook pro? overpriced, poorly designed, needs dongles to charge or add fuel, and a little dust would make the car unusable, with no guarantee honoured because they could always say you drove somewhere you should't have, and replacing a tire requires you replacing half a car in an apple store and takes a month. And if the ca doesn't move your are probably sitting wrong. no. if their cars are like their macbook pros, I will not want to drive it.
A little melodramatic don’t you think? We have no idea what they’re planning. And as far as those ridiculous comments go, I reckon they pretty much nailed the iPod, iPhone, iPad, Apple Watch, and my MacBook is going strong after 4 years and not even close to be being replaced, like a PC Clone would be.
 
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Apple is not going to waste their resources on niche product categories which barely bring in any money for them.

Half of their online activities is cross-subsidizing (Maps, Music, iCloud....), much from the desire to outpace Google (which will never work without the Google business model)
80% of their patents is never used and only meant to hamper competition.
Revolutionary products (that might disrupt the milking strategy) never see light - meaning many R&D billions get wasted.
Some lackluster Mac products only cost them money because nobody wants them (offering Tim a reason to get them discontinued)
Demographics show most of the globe can’t even afford their products.
K12, education efforts even in the rich West live from some (widely advertised) giveaways to institutions. The classroom apps have only costed money because no single school has an Apple infra anymore.
B-to-B initiatives, like the collaboration with IBM, brought in so little that there’s only startup loss.
 
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Half of their online activities is cross-subsidizing (Maps, Music, iCloud....)
It's more that they are subsidised by hardware profits, but in a way, they also exist to help sell more hardware, so they kinda pay for themselves in a sense.

80% of their patents is never used.
So?

Some lackluster Mac products only cost them money because nobody wants them (offering Tim a reason to get them discontinued)
It's more that the user base is simply too small. Case in point - the Mac Pro.

Demographics show most of the globe can’t even afford their products.
So? That over 80% of people around the world can't afford apple products means that over 10% can and do. Which works out to still be a very huge number in an absolute sense, when you consider how many people there are in the world.

As it is, Apple is already struggling to meet demand, so I am not too worried here.

K12, education efforts even in the rich West live from (widely adverted) giveaways to institutions
Huh?

Not one of your more coherent posts, I am afraid.
 
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The best haptic experts in the world are sat next to a bunch of guys who have PhDs in material science.

LOL ... should this sentence say 'The best haptic experts in the world are seated next to a bunch of guys who have PhD's in matieral science"?

British Guy with British accent who is knighted is having grammer issues? I must be mistaken of course.
 
Okay.
It's more that they are subsidised by hardware profits, but in a way, they also exist to help sell more hardware, so they kinda pay for themselves in a sense.
So?
It's more that the user base is simply too small. Case in point - the Mac Pro.
So? That over 80% of people around the world can't afford apple products means that over 10% can and do. Which works out to still be a very huge number in an absolute sense, when you consider how many people there are in the world.
As it is, Apple is already struggling to meet demand, so I am not too worried here.
Huh?
Not one of your more coherent posts, I am afraid.
The whole point of Apple “not spoiling money on niche categories” is ludicrous. Every company of a certain size does - in order to maintain their environment or ecosystem. In many area’s and countries they are a niche player - partly due to lower living standards, in some area’s to their own arrogance and lackluster innovation. In B-to-B by lack of follow-up on collaboration with e.g. IBM.
Your “Huh/Duh?”- type of arguing doesn’t change that.
The problem is they pretend not to, supported by their appeasers that want to overshadow everything with the financial success in a single product category.
How successful they are, it doesn’t compensate for their lost disruptive capabilities, meaning that every dollar that went into AppleCar - by the lack of a disruptive strategy and the lost competitive edge in autopilot technology - seems to have been at loss.
 
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How successful they are, it doesn’t compensate for their lost disruptive capabilities, meaning that every dollar that went into AppleCar - by the lack of a disruptive strategy and the lost competitive edge in autopilot technology - seems to have been at loss.
You mean how like how the Apple Watch was initially dismissed as being too little, too late, only to go on to be the only smartwatch which matters today?

You mean like how the Amazon Echo was one touted as the next big thing in UI (basically because Apple had no leg in the race), only to be barely mentioned these days because it's clear that it wasn't the computing paradigm everyone made it out to be?

I find it comically ironic when people say Apple "needs to" do something like this or it’s "not innovating anymore" but then it turns out the result isn’t something most people end up wanting.

What critics like yourself fail to take into account is Apple's ability to rethink the whole user experience and make people question what is truly necessary in a product, much less Apple's ability to control both the hardware and software layer. By the time Apple's self-driving car plans do come to fruition, neither one of us might still be frequenting this forum, or even be all that interested in Apple-related news anymore, but I will say what I always say:

One bets against Apple to their own detriment.
 
For all the complaints of 'too thin' (some of which I agree with) A huge part of the 'magic' of Apple is this guy's designs. Even today, other companies can create nice, solid metal products and they still don't look as balanced and sleek as what Apple's been putting out for over 10 years!
Not sure what you mean by the pizza party, but I am talking about working extra hours to complete a certain project or whatever. Completely normal! That does not make you a bad father or a bad husband or whatever. People do it all the time. You would know how to and you would still manage to spend quality time with your loved ones.
In Scandinavia, to a large extent it isn't. Generally speaking overtime is not considered a virtuous signal of how dedicated an employee is, rather you'll be berated by your manager for not managing your time properly. Obviously this varies from job to job and person to person, but don't be under any illusion that 'staying on' is universally considered a sign of professionalism.
 
If the Apple Watch were a computer it wouldn’t require an iphone and would be able to connect to the internet on its own.
 
If I was passionate about something I do, I would do the same. I would stay in and work late.
If I would find boring something I do, when I simply do it for the money then I would be looking at the clock and wait impatiently to escape.

At some point, perhaps years perhaps decades later, you will find yourself on the outside of the company unless you manage to get into the upper reaches of management, and when that happens the company gets bored with you.
 
For all the complaints of 'too thin' (some of which I agree with)

In Scandinavia, to a large extent it isn't. Generally speaking overtime is not considered a virtuous signal of how dedicated an employee is, rather you'll be berated by your manager for not managing your time properly. Obviously this varies from job to job and person to person, but don't be under any illusion that 'staying on' is universally considered a sign of professionalism.

You said it yourself. In my instance, I was talking about situations when what you do is driven by passion and not by your manager bullying you.
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At some point, perhaps years perhaps decades later, you will find yourself on the outside of the company unless you manage to get into the upper reaches of management, and when that happens the company gets bored with you.

Obviously, I would not expect a company I have worked for to babysit me. I have got paid off what I have worked for and (assuming) I have enjoyed doing what I have been doing. You guys seem to forget that jobs that people love to do, do exist.
 
These days Jony Ives spends his time figuring out how to glue batteries into thinner iPhones and iPads.

iPhones have been getting thicker for a while. The iPhone 6 was probably peak thinness and lightness - they've been getting bigger, thicker, and heavier since then.
 
I wish Johnny would design a Watch that focused more on being a watch. I don’t need my watch to be a very powerful computer - that’s what phones are for!

I just need it to be good at watch things, to be compact and to have good battery life and to look great. Just give us the basics like health & fitness sensors, Apple Pay, and Siri. Complex apps and displays and interfaces are better suited to the phone.

It does that already. Don't use the apps you find complex - problem solved.
 
It does that already. Don't use the apps you find complex - problem solved.

Having the power to run those complex apps means that the Watch is bigger and has shorter battery life. A simpler, more focused device could be smaller, lighter, more elegant, and have a battery that lasts a week!
 
Having the power to run those complex apps means that the Watch is bigger and has shorter battery life. A simpler, more focused device could be smaller, lighter, more elegant, and have a battery that lasts a week!

You want something no one else does, so the Apple Watch really isn't for you.
 
You want something no one else does, so the Apple Watch really isn't for you.

I doubt that I'm unique in all the world, and I'm not sure you speak for "everyone", Steve121178! Clearly a lot of people do want this type of device, given the popularity of Fitbit. I believe Apple could do a Fitbit-like device better than Fitbit do. An Apple Watch mini? :)
 
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