Jony Ive Discusses His Team's Move to Apple Park, Remains Tight-Lipped About Prospects of Apple Car

[Abazigal]

an apple car like a macbook pro? overpriced, poorly designed, needs dongles to charge or add fuel, and a little dust would make the car unusable, with no guarantee honoured because they could always say you drove somewhere you should't have, and replacing a tire requires you replacing half a car in an apple store and takes a month. And if the ca doesn't move your are probably sitting wrong. no. if their cars are like their macbook pros, I will not want to drive it.

Well, considering that an Apple Car will almost certainly be self-driving, and that Apple will probably enter the ride-sharing business, you likely won't be able to drive one anyways even if you wanted to.

 

[Porco]

Always interesting to read Ive’s thoughts.

I'm confused why there's an illustration of Chris O'Dowd in an article about Jony Ive?

It could be a problem with your computer or mobile device - have you tried turning it off and on again?

 

[guzhogi]

I would like to work at Apple Park one day.

I would not, I get the impression these people live at work. I worked in one place before where you were expected to join the pizza night and movie night and every other bloody event. Apple come across the same way, people that stay in the office and don't want to leave.

If I was passionate about something I do, I would do the same. I would stay in and work late.
If I would find boring something I do, when I simply do it for the money then I would be looking at the clock and wait impatiently to escape.

I might be interested in working in the building, but I don't know if I'd fit in Apple culture. I'm not that creative, plus I don't have the self-discipline to work the long hours (12+ hours a day, 6-7 days a week) I suspect they work.

I work IT in a K-8 school district. Right now, the district's building a new 6-8 school. I currently work in one of the K-5 during the day. After the regular school day, I work 1-2 hours installing tech stuff (eg WiFI access points, and eventually LCD projectors) in the new school. I don't mind putting in the extra time. It's something different. It's definitely going to be a cool building. If it were a K-5 building, I wouldn't working there. However, since it's going to be 6-8, I don't want to work with that age group. I had worked in 6-8 before (in the old building the new one will replace, in fact). Lots of good people, but it wasn't for me. For me, a cool building isn't enough to overcome a culture I don't fit in with.
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And that’s why they’re millionaires who change the world and you’re not.

As nice as being a millionaire might be, that kind of work isn't worth to me. I value various non-material goods (eg free time, relationships with friends & family) too much to put in the work to become a millionaire. Plus, the material goods I do want/need don't require me to be a millionaire.

 

[Koivari]

I would prefer if Jony was a little bit thinner.

Nice portrait.

 

[jonnysods]

I'd be happy if they just improved CarPlay. Having the texts read to me, and then the amount of feedback Siri gives before sending the dang message. Lots of improvements could be made.

 

[bluecoast]

I’d hate it. They’d definitely expect “above and beyond” as a given. Long hours, taking work home, unclaimed (expected) overtime — nope, not for me.

I learned the hard way that you shouldn’t live to work. I’ve still got a good work ethic but I’m much happier and healthier without that looming self-inflicted pressure.

In my experience this sort of scenario happens for the following reasons:

• There’s not enough staff assigned to the project

And/or:

• The company is very heirachical with time-stretched senior management. This means that key decisions only happen often at the last moment, leading to constant crunch situations where teams have to make up the time to stay on track.

I don’t know anyone at Apple, nor have I ever worked there, however I’d be willing to bet a lot of money that Apple suffers from the second scenario.

 

[Tozovac]

Still one of the best (albeit probably stretched thin) designers out there. I hope he stays with Apple for the long haul.

For hardware, I'd agree.

Except the word "mostly" was removed from between "I'd" and "agree" in the name of courage. There's a "mostly" dongle I'll sell you for $29 if you'd like to put it in, to be able to completely use my reply to its fullest potential now, as I’m trying to drive the future here as I see it should be.

 

[blogcraft]

I wish he took more chances in design, the new iPhone already looks outdated.

 

[bambooshots]

These days Jony Ives spends his time figuring out how to glue batteries into thinner iPhones and iPads.

He is wasting away at Apple under Tim Cook and unless he has been working on some project that Apple has managed to keep secret all this time nothing Apple has done in the last 5 years has really tapped into Jony's design talents. I really don't think if Apple was working on developing an actual car it that it would not already have been leaked at this point, other then what they are doing researching self driving technology, which Ives is not part of at all.

I think that Jobs inspired Ives to be great but these days I don't think Tim Cook inspires much out of Apple as Apple is all about incremental updates for maximum profits these days.

With his experience, talent, and CV he is more than free to leave and name his price to the next company or start his own.

And yet he doesn't.

You must be incorrect about Ive wasting away under Tim Cook.

 

[DNichter]

I wish he took more chances in design, the new iPhone already looks outdated.

Compared to what?
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For hardware, I'd agree.

Except the word "mostly" was removed from between "I'd" and "agree" in the name of courage. There's a "mostly" dongle I'll sell you for $29 if you'd like to put it in, to be able to completely use my reply to its fullest potential.

Never used one. What's a dongle?

 

[StevieD100]

It is rather sad to see all the sarcastic comments about Jony Ive. He's done a lot to make Apple what it is today.
Sure there are faults and some of their stuff isn't for everyone but if you really don't like what he and Apple sell then hor heavens sake go somewhere else or go interview at Apple for his job if you think that you can do better.
I couldn't and more than likey neither could any of you.

 

[scottct1]

The mess that Screen Time was released in should keep him awake at night.

It's a huge Sloppy mess.

 

[Dawizkid]

I currently own and happily use the Apple’s iMac, Mac Mini, MacBook Pro, Apple watch, iPhone 7 Plus (the iPhone X and anything else with the abhorrent notch should have never seen the light of day), and the iPad.

I have no incentive to upgrade like I feverishly did when these devices first debuted. Nor do I have the desire since they are awesome, and the newer devices only upgrade a few features. Apple should hurry and come out with something revolutionary soon or I am going to look elsewhere. I am an Apple fan; but a Steve Jobs fan. but their tech has become stale. Leading edge technology as a whole has appeared to come to a standstill.


If I were Apple I would want roll-out some tech in the areas of quantum computing, augmented reality, VR, and redeveloping iTunes, maps (to rival Google's Ways) from scratch. I would make it super easy to produce a podcast (so that even the elderly could do it) or sell content on iTunes (so people using FCP, or Adobe Premiere, Avid, DaVinci Resolve, Pinnacle Studio, and/or Sony Vegas Pro could easily and seamlessly do so).


I would vastly improve sound quality across all my devices , minimize radiation emitting from all my products, and offer more than the measly current max of GB's of RAM and CPU on my flagship PC's and notebooks.


I would take the iPhone somewhere new such as mind control using emotive (emotiv.com).

You know; innovate and think different.

 

[knappeduivel]

He now spells his name Jonny iVe.

So he added an 'n' to his first name. Interesting.

 

[ClaveMan]

"it's the place where we figured out the iPhone and the iPod."

​

Jony didn't give himself and his team enough credit. The old design shop was also the cradle of the entire line of Samsung smart phones, tablets, and watches

 

[lunarworks]

I would like to work at Apple Park one day.

That place is not for me. I enjoy a personal space where I can close the door when I need to. There's none of that at Apple Park.

 

[nwcs]

I would like to work at Apple Park one day.

I would like to work at Apple Park for one day. That would be enough for me. It would be an interesting and entertaining day but that’s all I would do. Work/life balance means far more to me.

 

[Freida]

You can love your job and have a passion for it and still leave at 5 o'clock when you are supposed to instead of joining the team for a nightly pizza party or other event when your spouse and kids are waiting for you. I love my job, I would not give it up for the world. But I am going to go home and do more than live to work. Too many times I have seen places (Apple appears to be one of them) where these people don't want to leave the office and live at work to the detriment of other things in life.

Best inventions, breakthroughs etc. were not done on a 9-5 schedules. You wanna conquer the world? Then you need to do extra. Or do you really think Elon Musk would be able to achieve the same result with 9-5 office hours? Nope! History taught us that is not the case.
I'm not saying that we should all be staying late - not at all. I'm saying that in order to really change the world you have to do more than others and 9-5 simply won't cut it.

 

[nwcs]

I wish he took more chances in design, the new iPhone already looks outdated.

Um, all phones are basically rectangles. What would you do to make it look different? Racing stripes? Fins? Hubcaps?

 

[Tozovac]

So he added an 'n' to his first name. Interesting.

I’d have expected him to make his name thinner by now. Jny Iv, etc.

 

[citysnaps]

I wish he took more chances in design, the new iPhone already looks outdated.

What design would you propose for a modern up-to-date phone?

 

[nwcs]

Best inventions, breakthroughs etc. were not done on a 9-5 schedules. You wanna conquer the world? Then you need to do extra. Or do you really think Elon Musk would be able to achieve the same result with 9-5 office hours? Nope! History taught us that is not the case.
I'm not saying that we should all be staying late - not at all. I'm saying that in order to really change the world you have to do more than others and 9-5 simply won't cut it.

Actually, you can impact the world without sacrificing your life. I’ve seen it many times from people in healthcare to people in software development to people who care. The reality is that most of the people who are doing these things (long hours in tech) think they are changing the world but really aren’t. They’re just in it for the money, opportunity, fame, OCD, or whatever. Things that change the world are really things that deal with people. And the only way to do that is to be with people.

Yes, I’m sure there are people who will disagree with me and that’s OK. That’s their prerogative. But I’ve been around enough older people who have been successful and not so successful to teach me one important thing: no one on their deathbed is glad they sacrificed their life, friends, or family for things, meetings, or projects.

Just my 2c and my worldview.

 

[Tozovac]

What design would you propose for a modern up-to-date phone?

I think stressing the need for “updates” like this is exactly what helps ruin a good thing. Like the many unnecessary reinvented changes for the sake of change that iOS 7 brought.
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These days Jony Ives spends his time figuring out how to glue batteries into thinner iPhones and iPads.

He is wasting away at Apple under Tim Cook and unless he has been working on some project that Apple has managed to keep secret all this time nothing Apple has done in the last 5 years has really tapped into Jony's design talents. I really don't think if Apple was working on developing an actual car it that it would not already have been leaked at this point, other then what they are doing researching self driving technology, which Ives is not part of at all.

I think that Jobs inspired Ives to be great but these days I don't think Tim Cook inspires much out of Apple as Apple is all about incremental updates for maximum profits these days.

Funny, my far-fetched opinion based on nothing is that he brings those priorities mostly upon himself, selling those angles to Apple’s Board of Directors instead of the other way around.

 

[WatchFromAfar]

With his experience, talent, and CV he is more than free to leave and name his price to the next company or start his own.

And yet he doesn't.

You must be incorrect about Ive wasting away under Tim Cook.

There is a second scenario; how about if he thinks "these suckers at Apple pay me top dollar for doing next to nothing that I'm capable of, I'm gonna ride this gravey train as long as I can"

 

[bambooshots]

There is a second scenario; how about if he thinks "these suckers at Apple pay me top dollar for doing next to nothing that I'm capable of, I'm gonna ride this gravey train as long as I can"

Then good for him. Who wouldn't do the same in his position?