Said by who? Please find me an actual source from within Apple that has said what you and so many on the damn forum have stated.
In fact the only place I have even seen it mentioned is on this forum.
The number of myths and FUD mentioned once and then repeated without there ever being a source is becoming almost as alarming as something from 2007 making the front page.
I can't remember where and it was probably near Jobs passing, so I can't give you references, but I would think that its true because its good business, and I think that any intelligent business manager has some plan for the future, take it or leave it.