Jony Ive Partners With Leica for One-of-a-Kind Charity Camera

Discussion in 'iOS Blog Discussion' started by MacRumors, Oct 8, 2013.

  1. MacRumors macrumors bot

    MacRumors

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    Apple hasn't produced a dedicated camera since it released the QuickTake in 1994, but a new collaboration between Apple's senior vice president of design Jony Ive and Leica gives a glimpse of what an Apple camera could look like today (via Pop Photo).

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    Ive has designed a one-of-a-kind Leica M Rangefinder to be auctioned off at Sotheby's to benefit Product (RED). The camera, which utilizes a sleek aluminum design, took more than 561 models, 1000 prototype parts, and 85 days to design.

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    Like all Leica M Rangefinders, the camera features a full-frame 24-megapixel sensor, a 3-inch LCD, and full HD 1080p video. The standard Leica camera retails for $7,000, and Ive's version could fetch quite a bit more.

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    The camera will be auctioned via Sotheby's on November 23, along with a number of other products including solid gold EarPods that were also designed by Ive. Proceeds will go to Product (RED), a longtime Apple partner. Apple has raised more than $65 million for the charity since 2006.

    Article Link: Jony Ive Partners With Leica for One-of-a-Kind Charity Camera
     
  2. Michaelgtrusa macrumors 604

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  3. gri macrumors 6502a

    gri

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    #3
    Wow

    Its a - camera. With a lens. And screen. And in a Apple MacPro kind of design which is already obsolete.

    Though the fact that it's for charity is nice, so in that respect I applaud their effort.
     
  4. anomie, Oct 8, 2013
    Last edited by a moderator: Oct 8, 2013

    anomie Suspended

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    #4
    @above me: it's in the old Mac Pros color, not design, which you obviously have no idea of.
    It picks up Leica's design combined with Ive's taste.
     
  5. johnparjr macrumors 6502a

    johnparjr

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  6. Fuchal macrumors 68020

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  7. Eduardo1971 macrumors 65816

    Eduardo1971

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    #7
    Nice timeless design.

    (Though from some of the above comments it may seem like I'm in the minority.)
     
  8. musika macrumors 65816

    musika

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    #8
    I prefer how the classic Leica designs look.

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    I always remember how Steve Jobs compared the design of the iPhone 4 to a "beautiful old Leica camera".

    The iPhone 4 is even more beautiful.

    [​IMG]
     
  9. morespce54 macrumors 65816

    morespce54

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    #9

    Yeah, that could work...;)
     
  10. kingbadger macrumors newbie

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    #10
    Its a nice update on the classic Rangefinder design and shape. Don't know why people are kicking off about it...
     
  11. Vanilla35 macrumors 68040

    Vanilla35

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    #11
    No one is going to want to use this camera with that design...function over form

    Good thing it's a charity project :D
     
  12. ArtOfWarfare macrumors G3

    ArtOfWarfare

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    #12
    I don't think Apple would bother releasing a product that looks anything like this. Apple releases products that look like nothing that has come before them. This looks like an ordinary camera - I wouldn't know that anyone from Apple had anything to do with it unless MR had reported on it.

    I'm not saying it doesn't look good - it just doesn't look groundbreaking enough to be a product Apple would bother making.
     
  13. Tankmaze macrumors 68000

    Tankmaze

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    #13
    I like it. still looks like a Leica, and there is a hint of Jony touches on the curves.

    Apple should team up with Leica and not just for charity, like I don't know use a leica lens in iphones :D
     
  14. morespce54 macrumors 65816

    morespce54

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    #14
    Then your phone would be way more expensive... ;)

    (But it would get awesome lens)
     
  15. Dades macrumors member

    Dades

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    #15
    Apple designers usually take something and add the wow factor.

    I understand it's just a one-off, but I think they've done the opposite here. I guess the problem here is retro is in, big time, with cameras and there's so many gorgeous looking units on the market already.
     
  16. ka-spot macrumors 6502a

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  17. Gemütlichkeit macrumors 65816

    Gemütlichkeit

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    #17
    Looks kinda bad actually. The back is the worst.
     
  18. Anonymous Freak macrumors 603

    Anonymous Freak

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    #18
    My thought exactly. Definitely draws design influence from the original FireWire iSight. I kind of wish they'd mass produce this in "prosumer" specs.
     
  19. FertileKnave macrumors newbie

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    #19
    Better not have any of that pesky purple lens flare...
     
  20. gri, Oct 8, 2013
    Last edited by a moderator: Oct 8, 2013

    gri macrumors 6502a

    gri

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    #20
    @below me - I have an MacPro standing right next to me (as it says in the signature). So, no, I am not a designer and yes, I have an idea of its design. For me the "laser machined aluminum body " reflects the front face of the still current MacPro.
     
  21. Kissaragi macrumors 68020

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    #21
    Looks nice, it should raise a lot for charity
     
  22. MacFather macrumors 6502a

    MacFather

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    #22
    Dont waste your time Mr Ive, iOS7 design is unfinished. How Could you approve those iOS7 icons ?
     
  23. Scepticalscribe Contributor

    Scepticalscribe

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    #23
    In common with those who have posted above whose posts I have cited, I must say that I rather like it.

    In any case, Leica favours evolutionary design, rather than anything too radical, and this looks to me like a nice fusion of retro seeming Leica design along with some Apple (aka Jony Ive) touches. And it is for charity, too.
     
  24. lunarmac macrumors member

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    #24
    Maybe Ive should focus more on iOS 7 then working on these side projects. Just proves my point that Ive just blindly rubber stamped approval for iOS 7 designs and concentrated only on hardware. They just used his name to sell us iOS 7.
     
  25. Four oF NINE macrumors 68000

    Four oF NINE

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    #25
    I'm a huge Leica fan and I think this design is very good, it smooths out the already very clean and minimalist lines of the Leica M.

    It will probably sell for at least a quarter million dollars in auction.
     

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