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It may have to be charged every night, but your Omega and polar loop combined can't do anywhere near as much as one Apple Watch. Besides, I don't get why anyone would want to sleep with their watch.

Polar Loop monitors my sleep, while Apple Watch needs to change. I can swim and shower with my combo (20m rating for the Loop), Apple Watch is not waterproof. Apple Watch does not solve any problem, it depends on iPhone, which I also carry.
 
Apple has the absolute right strategy for this. A multi billion dollar industry is going to pop up around watch bands. People like to express themselves through their phone cases but phones are put away in pockets and purses when not in use. A Watch is always visible on your wrist.

Apple has always been a fashion company, now it's just making it official.

Apple is a company with class, few and far between in the tech world. That may appear like a fashion thing to you but it's only because the difference is that visible.
 
I wonder why they decided to release the pink sportband over red. The latter seems like it would be more popular.

It's to avoid having to spend so much money on R&D for the Apple Watch 2. People will buy it just for the red band.
 
A bunch of new plastic bands, 5 dollar each. The words "exclusive", "fashion" and "Milan" are only added to justify the price tag.
 
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I dont know why but seeing all these plastic bands in different colors on a fancy plate like that in a fashion setting, makes me feel apple is hard at work to get into the sillyness of the fashion world. The emperors new clothes as we refer to in my country. The watch is beautiful of course, but its only in fashion you can make different plastic colors and pretend its something of divine beauty.
 
Sorry, I just see this as ANOTHER slap in the face for long term loyal Apple customers.

Offer you just a small selection of colours.
Let you all buy them, 2 million of more of you.

You've not even got them yet.

Now, we show you a wider selection of colours that you may prefer that you can buy for $50 each.

Nice one. (dirty tactic)

That's like letting you order your meal and a selection of 5 drinks.
You order them.

Before your meal & drink has even arrived, they bring round another wider selection of drinks that they hope you will buy from, as there are nicer drinks on this list.

At least have the dam decency to give it some time BEFORE you start showing off new extras.
 
Now we know where J.J. got his navy blue sports band from.
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So they diversify the emoji skin tones but not sport bands?

Guess we have to wait for the Apple Watch 8. The world is waiting.

What colour are they missing?

----------

Something about wealthy people getting preferential treatment from Apple and a free watch (in return for publicity) makes me sad. Whilst I recognise the fashion industry has parallels to Apple (perfectionism and total commitment to ones craft), the fashion industry also has a US and THEM quality, a noticeable class divide, which I dislike.

Apple's move into the fashion world will alienate just as many customers as it adds. Fashion is a real marmite issue in my experience - you either lap it up or you think they're all a bunch of privileged air heads with nothing better to do.
 
Something about wealthy people getting preferential treatment from Apple and a free watch (in return for publicity) makes me sad. Whilst I recognise the fashion industry has parallels to Apple (perfectionism and total commitment to ones craft), the fashion industry also has a US and THEM quality, a noticeable class divide, which I dislike.

It has little to nothing to do with how rich they are. It has to do with how influential they are. John Gruber isn't rich yet he's had an Apple Watch for a month before you and me. Why? Because millions of people are interested in his opinion.
 
Apple really pushing for this as a fashion device, I understand


Because as a practical device with poor battery and slow processor it's poor as a tech device

I've yet to find one review who has complained about the 'slow' processor.

As for battery: 18 hours guys. Wake up at 5, the watch konks out at 11pm. If you're only getting 6 hours sleep a night every night, God help you.
 
I've yet to find one review who has complained about the 'slow' processor.

As for battery: 18 hours guys. Wake up at 5, the watch konks out at 11pm. If you're only getting 6 hours sleep a night every night, God help you.

Why can you not understand.........?

The watch does not last for 18 hours on a charge.
It last for 18 hours when you use it in a manner that Apple suggests you do.

Should I perhaps try and sell you a car, that I say will last a month between needing fuel stops, but only if you drive it in a manner and distances I suggest you do?

The watch may last 3 days for someone who never looks at it, or perhaps 3 hours for someone who uses it heavy, perhaps later in the year when REAL apps come out.

18 hours is just a made up concept it's not real.
 
Damn... that seems so easy.

Put watch on celebrities' wrists and people will see it and talk about it.

Why didn't any of the Android Wear watchmakers think of doing that?

:D

Perhaps they did and a) no-one in the media cared or b) the celebs didn't want those ugly monsters :) Even my mum has heard of the Apple watch now which shows what a good job the PR machine has done
 
Why are people always so worried about Apple having too many SKUs?

You know they have computerized inventory systems, right?

I've heard the same thing about too many iPhone models... too many iPad models... etc.

If Kraft can maintain hundreds of brands and thousands of items... I think Apple can handle a few watch bands. :)

Image

Exactly! Have they forgotten who is CEO? A supply chain expert.

It's almost like Tim Cook said 'I'm bored of a few iPhone options, I need a logistical challenge.'
 
Why can you not understand.........?

The watch does not last for 18 hours on a charge.
It last for 18 hours when you use it in a manner that Apple suggests you do.

Should I perhaps try and sell you a car, that I say will last a month between needing fuel stops, but only if you drive it in a manner and distances I suggest you do?

The watch may last 3 days for someone who never looks at it, or perhaps 3 hours for someone who uses it heavy, perhaps later in the year when REAL apps come out.

18 hours is just a made up concept it's not real.

They've broken down how you use it, and reviewers have confirmed that Apple was spot on.

In your example, it would be like saying 'You'll refuel every week, if you drive the car 2 hours a day on your commute to and from work'.

Apple Watch will last 90 time checks and 90 notifications (one of each *every* 12 minutes in an 18 hour day).

PLUS 45 minutes of app use. (Again, that's 2 and a half minutes of app use *every* hour in this phantom day where you're awake for 18 hours.)

All this and a 30 minute workout (with music playback).

This actually isn't bad: And much better than your original comment implied.
 
(edit) Ha. You guys haven't seen Apple market "cool". This is Apple marketing cool. It is a full court press with celebrities and intentional product control. Could Apple have launched with 20 band colors? Sure. But they didn't. Now they are going to sell Rubber bands for $1,000 a pop. Or they are going to hand them out to A-list celebrities as a special gift (and get the press/media coverage worth tens of thousands).

This is like the anti-Apple haters worst nightmare. This is what you thought was going on all those years, but now Apple is actually doing it for this smart watch. And it is kind of awesome. (And a bit scary. I don't much like a Trillion dollar companies (yes, Apple is a Trillion dollar company, Wall Street just hasn't clued in) flexing its muscle to manipulate the consumers.) (edit)

I can't tell if this is a cleverly cynical commentary or you're genuinely impressed, but if it's the latter, then it's not Apple that troubles me, but fanboys/girls like you.
 
Sorry, I just see this as ANOTHER slap in the face for long term loyal Apple customers.

Offer you just a small selection of colours.
Let you all buy them, 2 million of more of you.

You've not even got them yet.

Now, we show you a wider selection of colours that you may prefer that you can buy for $50 each.

Nice one. (dirty tactic)

That's like letting you order your meal and a selection of 5 drinks.
You order them.

Before your meal & drink has even arrived, they bring round another wider selection of drinks that they hope you will buy from, as there are nicer drinks on this list.

At least have the dam decency to give it some time BEFORE you start showing off new extras.

This deserves to be at the top of the upvotes
 
If you buy the flesh coloured bands, would you need two?

A dark one for summer, a lighter one for winter!
 
Only Ive would have the brass face to present plastic watch straps as fashion and art. Only in Appleland does this fly. Daft events like this will bring Apple into the realm of material for comedians.
 
I dont know why but seeing all these plastic bands in different colors on a fancy plate like that in a fashion setting, makes me feel apple is hard at work to get into the sillyness of the fashion world. The emperors new clothes as we refer to in my country. The watch is beautiful of course, but its only in fashion you can make different plastic colors and pretend its something of divine beauty.

No, that silliness has crossed over into UI design. How often have we been sold on a 'beautiful elegant new design' which turns out to be just default-styled text on a white background?
 
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