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Jony Ive Reveals Exclusive Apple Watch Sport Bands at Milan Design Week
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I won't be able to justify the need for the Apple Watch or it's cost for what it actually does. But these Sport Bands are incredible and show why Apple is the market leader when it comes to designing them. I'll certainly be buying one regardless of the fact I won't have anything to put it on. I'll just wear the strap naked. Depending on the weather. Obviously. 
The watches are all the same technologically though. You might not be able to afford one made out of the "best" materials but a Sport and an Edition will offer you exactly the same functionality.
I've ordered a Sport watch; I'd like a stainless steel one but at this stage in the game I'm seeing how much use I can get out of a wearable before putting down a lot of cash. I'm looking forward to my Sport model. I don't care what anyone else has.
There's more Apple (or any other manufacturer's) products where price is more of a barrier and actually limits the power of the device. E.g you have more money then you can afford to get a faster, higher capacity MacBook Pro with a beautiful retina screen than someone with a smaller amount of money. The Watch in someways is quite a leveller Sparta from its materials.
says a typical Apple hater who's never even used the device he's criticizing.
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what rubbish. it has the same charging schedule as the iPhone, which is the device it's an accessory for. the reviewers said they were pleased with true all-day usage.
as for the processor, there is absolutely no reason for anyone to wonder about its spec, except spec trolls. by the reviews onboard apps don't suffer any performance issues. onboard third-party apps will come later this year as Apple already stated.
Yeah, hey.. is that a thing now? I can't imagine anyone doing that, I've always taken the watch off at night, but based on some comments it sounds like I may be in the minority.
Who wants to wear a heavy watch on their wrist in their sleep? I don't feel fully undressed if I'm wearing my watch, just like I don't feel fully dressed if I'm NOT wearing my watch.
it's a new product launch for the company this site is dedicated to. it would be insane not to cover it, and it's why I come here daily.
you sound lost. isn't there a Transformers site or something you need to read?
This elitist marketing style that's been introduced by Apple is plain disgusting. Giving to those who already have while locking out the majority of their potential buyers might work to raise attention, but it's a turn that they should not've taken.
Are we going back to a society where your social status decides on the colors you're allowed to wear?
Are we going back to a society where your social status decides on the colors you're allowed to wear?
So..After you tested the product for a few weeks, wearing it in different times and places, what limitations did you find? Comparing it to other similar products you have also used, how did it come up short?
But wait...The watch is not actually out yet. No one has them, they don't begin shipping for some time yet. So any comments about the use of the product would be based on no actual use experience.
That would make your comment mostly vacuous...
Are you telling me you live under a rock and/or can't read? There are plenty of reviews out for one to make an informed decision on whether to make the purchase or not.
Why are people always so worried about Apple having too many SKUs?
You know they have computerized inventory systems, right?
I've heard the same thing about too many iPhone models... too many iPad models... etc.
If Kraft can maintain hundreds of brands and thousands of items... I think Apple can handle a few watch bands.
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Because it's been cited as bad for business several times over. From Costco to Aldi's to Apple less is more.
http://www.businessinsider.com/too-many-choices-are-bad-for-business-2012-12
Ahem...I guess people don't remember when Steve was gifting Macs to celebrities?
http://www.folklore.org/StoryView.py?story=A_Mac_For_Mick.txt
Mick was polite, but he didn't seem to have heard of Apple Computer, Steve Jobs or the Macintosh. Steve tried to strike up a conversation, but he wasn't very successful. Steve told me that Mick couldn't seem to put together a coherent sentence. "His speech was slurred and very slow", Steve described it later, "in fact I think he was on drugs. Either that or he's brain-damaged." After a few minutes, it was clear that Mick had absolutely no interest whatsoever in Apple or the Macintosh, and an awkward silence ensued.
http://www.folklore.org/StoryView.py?story=A_Mac_For_Mick.txt
Mick was polite, but he didn't seem to have heard of Apple Computer, Steve Jobs or the Macintosh. Steve tried to strike up a conversation, but he wasn't very successful. Steve told me that Mick couldn't seem to put together a coherent sentence. "His speech was slurred and very slow", Steve described it later, "in fact I think he was on drugs. Either that or he's brain-damaged." After a few minutes, it was clear that Mick had absolutely no interest whatsoever in Apple or the Macintosh, and an awkward silence ensued.
the cpu is supposed to be pretty quick I think its the software that is lagging it right now. They said it was the speed of an A5 chip I think
No because I enjoy reading about legit TECHNOLOGICAL ADVANCES from Apple, their R&D and the wild speculation of what they may be up to. I do not give a flyin' ***** about new variations on the same plastic crap.
Yes, lots of reviews. Making a decision on purchase is what most do, until they actually hit the streets. However making comments about a product you have never seen or touched being useless is just a bit off base.
I have seen many reviews. I can't say I can remember a single one concluding the product was useless. Time will tell after real folks get their products and use them for some time. Then we will have a more informed view of what is and isn't useful about the product.
Beauty is in the eyes of the beholder as the saying goes. Some will love it and some will hate it, and most somewhere in between. After mine arrives I'll let you know what actual experience is like.
The marketing strategy of Apple is being successful. Probe is that these celebrities and fashion buyers like them and geeks don't like them. That's the best thing it could happen to the Apple Watch, being a geek/nerd repellent, contrary to what happened with the google glasses, and we know how that ended...
Visiting these forums once a day demonstrate it again and again and again.
Visiting these forums once a day demonstrate it again and again and again.
If purchasing a watch makes you "feel like a total douche/knob/tool" then perhaps you should seek therapy. You're real gripe is that you see it as "an overpriced piece of electronics" and you don't like it.
There is nothing in the launch that suggests "exclusivity". They are offering a premium product at different price points. The strategy of having celebrities being seen with it is not any different than Under Armour providing clothes or Titleist providing clubs to Jordan Spieth. Of course Apples wants the public to see Apple Watch as cool, so they are just being good marketers by having celebrities be seen with it.
I actually think this is a good approach to launch. The watch is in short supply so they are strictly controlling distribution and managing what would be a frustrating experience for walk-ins. This is unlike any other product they've made as there are three levels of products in different sizes and two of the three levels have different finishes, not to mention the bands. They can see where the demand is and better manage production.
I can't speak for everyone, but I don't think 18 hours is taken as guaranteed. I would think most avid readers would already be aware of the 2.5 hours of heavy use which was claimed a little while ago.
I really don't agree with what you're saying about making the battery not 'look' bad using 'deliberate tactics'. That suggests dishonesty, which is probably what's feeding your rejection of the 18 hour claim.
The battery is what it is. It's about the size of a coin and it's only going to get smaller in the later releases. Week-long battery life at that size could be decades away.
The iPhone still has many API restrictions to preserve battery but nobody is running around exposing this as a scandal. It probably always will 'deliberately block developers' and so will the Watch. That is just sensible design not a tactic to mislead reviewers and potential purchasers. Owners are benefitting from these deliberate tactics every day.
Without that, some developers would just write whatever code features got them the most attention and to hell with your battery. Apple can't let their product be defined by bad programmers or bad expectations. The API will have many other restrictions to protect the product image. Just like the iPhone doesn't let you select comic sans as the main system font (unlike my Mum's phone).
Perhaps we can just agree, the watch lasts a whole day if you do what the watch is intended for, but if you want it to burn out before you've finished breakfast you can probably arrange for that too.
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Yes! I need something for my other wrist!
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However, I like the work that's being done with supercapacitors. It may last a day, but charge in 10 seconds. That would take care of the charging side of the equation.
It'll still look great even when it crashes, though, right? Remember, it's all about the bling now. What'll be hilarious is when people start wearing non-functional knockoffs to get that cool hipster look at 1/10 the price.
Apple, and the rest of us, won't know if this marketing campaign is successful for another few months.
Once the watch ships is the turning point. People will decide for themselves and jump on social media. Celebrities given free watches will stop wearing the watch once their contractual obligation is over. Apple knows it must hook as many purchasers as possible during this pre order window unless everyone loves it.
Once the watch ships is the turning point. People will decide for themselves and jump on social media. Celebrities given free watches will stop wearing the watch once their contractual obligation is over. Apple knows it must hook as many purchasers as possible during this pre order window unless everyone loves it.
I think you're missing the point. One does not need the product in their hand to read reviews and see the features to determine that it is "useless" for them. I agree with you that the term "useless" is relative. I do not, obviously, agree that you need to touch, wear, and test a device that on paper is "useless" to you.
This review is clear enough that having the watch in your possession literally makes no difference if your primary goal to purchased the watch or not is based on your perception of "usability": http://www.theverge.com/a/apple-watch-review
I don't know about you, but I'd rather avoid a trip to the Apple store if my goal was to make an unbiased, thoughtful choice on whether to purchase the watch or not. Their setup is designed to primarily sell, not inform.
If I was someone who found that the Apple Watch was useless - I can't see, after reading that review, how purchasing the watch itself would make any difference in whether I thought I would find value in using it. That is, unless I valued shiny novelty gadgets that on paper are useless to me.
It's the same reason some people don't buy power drills. Power drills do something fairly amazing that are useful to a lot of people. But, they aren't useful to some, so they don't buy them. Apple is making this a lot harder by tricking a lot of people into a new product category that does things that a lot of people want to do that they may or may not actually "need".
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From building the Apple I in a garage in Silicon Valley (AKA "inventing the personal computer") in the 1970s to pandering to rich fashionistas in the 2010s
RIP Apple Computers
RIP Apple Computers