Waning sales?
I heard it was flying off the shelves? Loads of people I know can't stop talking about it. No really.
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Jony Ive Says Holding Onto Features When There's a 'Better Way' is 'Path That Leads to Failure'
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I heard it was flying off the shelves? Loads of people I know can't stop talking about it. No really.
Sure, what goes up must come down. Totally get it. If Apple collapses it will take Samsung with them.
I have no doubt that Apple is going to have a FANTASTIC next quarter but to be fair, being "backordered" doesn't exactly demonstrate high demand, it could also be due to low yields creating a backlog. But like I said, I think the X is selling extremely well.
Funny to see all the armchair designers in here. For those that question his choices (such as the move to FaceID and away from TouchID), we'd love to see your track record displaying selling millions of devices and being key to build the richest company in the world. Doesn't even have to be that impressive. At least prove you work in the industry and aren't a janitor telling everyone else how to build a space ship.
After naming the iPhone X as one of the 25 Best Inventions of the Year, TIME sat down for an interview about the smartphone with Apple's design chief Jony Ive and hardware engineering chief Dan Riccio.
Riccio believes the iPhone X paves the way for the next 10 years of smartphones, given its radical redesign with a nearly edge to edge display, no home button, and advanced cameras for facial recognition and augmented reality.
"There were these extraordinarily complex problems that needed to be solved," said Ive. "Paying attention to what's happened historically actually helps give you some faith that you are going to find a solution."
That history includes, in part, Apple removing the headphone jack on the iPhone 7 last year, parting ways with the built-in disc drive on the MacBook Pro after 2012, and ditching the floppy drive on the iMac G3 in 1998.
"I actually think the path of holding onto features that have been effective, the path of holding onto those whatever the cost, is a path that leads to failure," said Ive. "And in the short term, it's the path that feels less risky and it's the path that feels more secure."
Ive acknowledged that it's not always easy for Apple to move past a feature or technology when it believes there's a "better way," and it's easy to see his point given the controversy that each change has generated.
Apple was criticized by a fair number of customers for removing the headphone jack on the iPhone last year, for example, and even competitors like Google and Samsung used it as an opportunity to poke fun at Apple.
After time, however, many customers usually learn to adapt. Google even removed the headphone jack on the Pixel 2 this year.
iPhone X is the most expensive iPhone ever, with a starting price of $999 in the United States, which Ive said is the "financial consequence" of "integrating the sheer amount of processing power into such a small device."
"Our goal is always to provide what we think is the best product possible, not always the lowest cost," added Riccio.
Despite being expensive, the iPhone X appears to be off to a successful start given sales estimates, and Apple's forecast for an all-time revenue record this quarter. Orders placed today are still backlogged by 2-3 weeks.
Article Link: Jony Ive Says Holding Onto Features When There's a 'Better Way' is 'Path That Leads to Failure'
Exactly...!!
They remove old USB ports but keep old HDD on supposedly "Pro" Macbooks... and remove the Mag-safe..
Give me a brake Please...
These guys have been smelling their own scat and believing it doesn't smell for far too long. Flagrant arrogance that flies in the face of a seamless user experience is a crock. So sad to see Apple reach the stage of bloated self-importance that it has.
Maybe you set it up wrong or in too low of light? My wife and I haven't had a single hiccup with Face ID and it works every single time for us. I hardly even know it's there but I know it's working since I've had her attempt to unlock it. Face ID is so much more intuitive than Touch ID. Touch ID was always a two-step process for opening and using apps on the lockscreen. If I want to use an alternate keyboard on the lockscreen I can use it right away with Face ID. Touch ID required activating first and then manually changing it, which was pointless and I might as well open the app at that point. Face ID has been flawless for me since day 1 and if it's true that it gets smarter over time then I am all for that.
Jony can say whatever he likes, but I have a right to think differently. 
He's right. The risks that have the biggest potential for failure are what also carry the biggest potential for success. Staying safe doesn't change or move things forward.
So in other words, “The better way will cost you more and more over time, but yes, this is the better way. We focus on the best product, not the cheapest cost. Prepare your wallets now. You are now on the road to The Better Way.”
I’m going to add “the better way” to my list of Apple-isms.
I’m going to add “the better way” to my list of Apple-isms.
That’s still a bezel no matter how you look at it. At least with the X Apple took the space where the notch could go across the top and allowed the time and cellular signal to be displayed. Would you rather more usable screen space?
I 100% agree with Ives' statement here. However, it's my opionion that Touch ID is more user friendly and overall superior to Face ID, and that a headphone jack is superior to a dongle that's annoying to carry with you. So the way I see it, Ive hasn't been following his own advice. Apple's been eliminating useful features without replacing them with better things.
I echo such statements about FaceID in particular. Shaven or unshaven, hats, sunglasses, hoodie, low light, etc -- works every time.
Being officially waterproof is nice, but I have used my 6S and its predecessors in the rain (and I live in a fairly rainy state) - it's never been a problem, really. If it's raining, I've got a raincoat on - and the phone is in my pocket, most of the time.
The bigger "water" problem has been that the screen gets less responsive when there's water beading up on it. I expect the newer officially waterproof iPhones don't do any better in this regard, but I'm open to correction.
Apple innovation is dead.
John, Please tell us how did you innovate?
- Mac mini not updated for ever.
- iMac - only internal updates. Same design for the past 10 years...look at Surface Pro.
- Mac Pro (a complete failure).
- Latest Macbook Pro. Another big failure. Such a failure, that they removed the best feature, Magsafe and you have to buy 8 adaptors...what a great innovation...!!!
Please where is the innovation?????????
Let’s just put a pin in this and revisit it in 3 months when Apple have their biggest iPhone quarter ever. Just like all the naysayers before you you can eat crow.
They forgot to mention that they also got rid of:
the MacPro
and the ProUsers.
the MacPro
and the ProUsers.
So there's never a time to say "enough" for a given product or technology? I'm not saying the time is now; I'm critiquing Jony's MO that's going to keep over-polishing at the sacrifice of overall user experience: "Keep removing, keep simplifying, keep lessening...the user experience..."
Are you going to write letters for why fork & spoon design haven't progressed in the past century? Or to restart the innovations in new musical instruments that pretty much stopped in the 18th century?
I've been saying this for years. I'm all for them ditching legacy tech, could care less about the headphone jack. Just please stop making computers with mechanical hard drives in them! SSD should have been the default 5 years ago.