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Jony Ive Speaks on Future Products, Working With New Materials

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macrumors bot
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Apr 12, 2001
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Over the weekend, The New York Times released an in-depth profile of Apple CEO Tim Cook. For that piece, the publication interviewed Jony Ive, Apple's head of design, and now The New York Times has released a transcript of the full interview with Ive, which points towards Apple's design philosophies, how the company has changed under Cook, and the new products that Ive is working on.

In an anecdote about Steve Jobs and the creation of small, highly focused design teams as his legacy, Ive says that Cook has continued on with Jobs' push for innovation, nudging Ive and his team into new areas of exploration that includes all new materials.
I've worked for the last 15 or 20 years on the most challenging, creative parts of what we do. I would love to talk about future stuff -- they're materials we haven't worked in before. I've been working on this stuff for a few years now. Tim is fundamentally involved in pushing into these new areas and into these materials.
Ive's statement about working with new materials is incredibly vague, but rumors have suggested that Apple has been experimenting with a range of materials that have not yet seen wide usage in its devices, including sapphire crystal, which may make its way into the iWatch and the iPhone 6, Liquidmetal alloys, which the company may use for various iPhone parts, and possibly graphene, which is seen as the hot new manufacturing material.

Apple has experimented with sapphire as a cover for the home button and the camera lens on the iPhone 5s, and Liquidmetal has been used in the iPhone 3G's SIM tool removal device, but both materials are ripe for extended usage in Apple's future devices.

Along with hinting at future products, Ive also spoke on a recent management change that saw him taking over the software interface design team, saying that the changes made in that department are not as dramatic as one might imagine as the design teams have always worked together closely. According to Ive, titles are unimportant at Apple. "That's not the lens through which we see our peers," he says.

The rest of Ive's interview can be read over at The New York Times. The full piece on Tim Cook, which has details on product development and Apple's plans for the iWatch, is also well worth a read.

Article Link: Jony Ive Speaks on Future Products, Working With New Materials
 

afsnyder

macrumors 65816
Jan 7, 2014
1,270
33
someone is looking to be fired

He'll need to be replaced ASAP though. I hope he never leaves honestly. He's done really well so far, hope he doesn't screw things up with the iWatch and iPhone 6.
 
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World Citizen

macrumors regular
Feb 21, 2011
168
0
So, we have done the Iron and Bronze age...

Currently we are in the aluminium age...

Now we are going in the Graphite and Sapphire age?
 
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pickaxe

macrumors 6502a
Nov 29, 2012
760
284
For the past 10 months or so Apple has been working full-throttle to clean up Ive's trendy mess, and fortunately they are certainly going in the right direction.
 
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omgwut

macrumors 6502
Jul 28, 2006
321
0
Do they ever let him come out of that bright hermetically sealed chamber? I wonder if they ever feed and play with him for that matter, he always looks so serious.
 
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pdaholic

macrumors 65816
Jun 22, 2011
1,327
1,178
As one whose hair is rapidly turning to skin...he looks great bald!

The bald look works for him, but does he always have to maintain a facial expression that makes him seem ready to rip a man's heart out of his chest at any second? :eek:
 
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Kendo

macrumors 68020
Apr 4, 2011
2,225
682
humour on the fact that no one shouldn't be spilling their guts on future apple products.

apparently no one got it.

"Ive's statement about working with new materials is incredibly vague, but rumors have suggested that Apple has been experimenting with a range of materials that have not yet seen wide usage in its devices, including sapphire crystal, which may make its way into the iWatch and the iPhone 6, Liquidmetal alloys, which the company may use for various iPhone parts, and possibly graphene, which is seen as the hot new manufacturing material."

Where did he spilll his guts?
 
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needfx

Suspended
Aug 10, 2010
3,931
4,241
macrumors apparently
"Ive's statement about working with new materials is incredibly vague, but rumors have suggested that Apple has been experimenting with a range of materials that have not yet seen wide usage in its devices, including sapphire crystal, which may make its way into the iWatch and the iPhone 6, Liquidmetal alloys, which the company may use for various iPhone parts, and possibly graphene, which is seen as the hot new manufacturing material."

Where did he spilll his guts?

was just kidding mate

in the psychotic words of the Joker : Why so serious?
 
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MellowFuzz

macrumors 6502
Sep 11, 2013
337
638
Jon Rubinstein will be amused to hear that Ive shows consideration of the limitations imposed by physics.
 
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