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Despite leaving the company in 2019, Apple's former chief design officer, Jony Ive, helped design the new 24-inch iMac, according to an excerpt from Wired's review of the new desktop computer.

jony-ive-2021-imac.jpg

Jony Ive famously left Apple in 2019 to form his own independent design company, which would have Apple as one of its clients. During his tenure at Apple, Ive oversaw the development and design of revolutionary products, including the iPhone, iPad, iPod, MacBook, and the iMac.

Apple confirmed to Wired that Ive did indeed work on the new iMac but stopped short of confirming or denying whether his own firm, LoveFrom, aided Apple in designing the computer after he left the company.
The 24-inch iMac is the first redesign to the iMac in years, featuring a significantly thinner design, the M1 Apple silicon chip, and comes in seven vibrant colors. Learn more about the 24-inch iMac using our guide.

Article Link: Jony Ive Was Involved in the New M1 iMac Design, Despite Leaving Apple in 2019
That explains why the mouse still isn’t fixed…
 
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Reactions: Lazy and blicked
Hating a company/product/person helps some people feel better and gets them through the day.
In fairness there are also people that love Apple and their products but also don't like the new iMac. It doesn't have to be binary. Folk are entitled to voice their opinion if they don't like it. In the end it's clearly a great computer and a technical achievement, so for those who also like the style it's a no-brainer purchase.

Still ugly though...
 
i honestly don't understand the thought process here. they had a choice between slightly thicker screen with no chin or a thinner screen with a chin. when using the computer, you will always see the chin while the only time you will notice the thickness if you are walking from the side.
It's simply about design and marketing. Without the chin, it's just a monitor with no visible color to anyone except hidden in the back. Apple wants people to know there is a computer in there and also that it's an Apple computer. It will be decades before all customers demand or expect no bezels on all devices so what's the rush?
 
Beautiful man designing a beautiful AIO computer for beautiful customers
It's not really an AIO though, a battery UPS is not built in like it is with iPad and MacBook M1s: you need to buy a third party UPS battery and keep the magnetic power cable plugged in tight all the time, if you want to take it on the kitchen counter, or "sneak it into home spaces where you wouldn’t normally place a computer" without having to shut down. And the power cord and UPS are not at all beautiful, which is why Apple rarely shows them in their ads. They show them turned on while unplugged, which is false advertising.
 
Most people hate the new design? I need evidence. All the professional reviews are positive AFAIK.
Most people aren't intellectually honest enough with themselves or in the position for others to care about their opinions so they feel the need to be contrarian or cynical thinking it makes them look smarter. As far as looks, the reviews aren't all positive but they shouldn't be either. Reviewer opinions are subjective so it would be odd if every single opinion was the same. Also, according to most opinions, these computers must be seen and used in person to truly appreciate the color tones, thinness and swiftness of operations. That is entirely believable which is why I come back to the professional reviewers who got enough hands-on time with these Macs and not the opinions of anonymous armchair experts on the Internet.
 
In fairness there are also people that love Apple and their products but also don't like the new iMac. It doesn't have to be binary. Folk are entitled to voice their opinion if they don't like it. In the end it's clearly a great computer and a technical achievement, so for those who also like the style it's a no-brainer purchase.

Still ugly though...

I totally agree. While I don't entirely feel this iMac is ugly, it certainly isn't my favourite designs coming out of Apple. Until I see one in person, I'll reserve final judgement.

I also don't think you have to be an apologist or defend every thing that Apple releases. They can't please everyone every single time and that's okay. The problem for some is they want an AIO and there is only one manufacturer that runs Mac OS.
 
I'm relieved to find out Ive was involved.

I was one of those customers who was happy to hear Ive left Apple and was also highly disappointed by stupid short-sighted design choices with the new M1 iMac that left me frustrated thinking nothing "really good" can ever come from Apple again until every current designer has left the company.

But now I can point the finger back at Ive and focus my frustration at him - so thank you for this article!
 
It's not all that surprising, when he left the company I'm sure I remember them saying that Ive would continue to work with the company on some level. It has his hallmark minimalistic if you don't need it get rid of it design philosophy but I'd have thought that he engrained that in Apple's design team anyway.
I think the new iMac is incredibly beautiful, I saw one in person recently, had a fiddle around with it and I immediately wanted one even though I want to wait and see what happens with the 16 inch Macbook Pro.
 
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