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Whatever the case may be, I genuinely hope Apple starts innovating again—and not just in name, but in substance. The iPhone 16e feels like a textbook marketing gimmick, and discontinuing the iPhone SE is a disappointing move for those who valued performance without the premium price tag.

And don’t even get me started on the whole Siri and "Apple Intelligence" debacle—it’s hard not to feel like the focus has completely shifted away from real user value to shareholder value.

At this point I won't be buying a new iPhone even if my old iPhone SE 2020 stops functioning properly.
16e type models are to balance out shipments a half after the full feature models ship. It helps smooth out production and keep human resources in place for the September launches.
 
It's remarkable that John hasn't learned any new marketing words since Apple. Maybe he doesn't need any more ... just a perfect picture and a beautiful location. That's exactly how you make the world curious about ... yes, what actually?
I must admit some people have such a way with words that they can bombard you with eloquence and vocabulary.

By the time you process it all, take a moment. You realize what they have been saying for 30 minutes is vacuous. A great nothing.

Or maybe could have been communicated in a few words.

I see these people around us all the time. I can spot them a mile away.
 
I can't help but think that he has the business model all wrong. AI isn't the hardware of the future, but the OS. It makes a lot more sense to follow the Microsoft business model by distilling ChatGPT into customised agents and licencing them to run on other people's hardware. First you start by offering it to Microsoft and Apple as a plug-in but as the hardware gets better you offshoot into your own.

Let your HPs and ASUSs worry about the hardware.
 
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Mo' devices, mo' problems.

Not only that, instead of decreasing prices like we've normally experienced since the 90s, we're seeing a steep INCREASE in prices as the device complexity is increasing and functionality is expanding.

I'm at that stage of my life that I just long for a one device life.
Not to mention nearly everything is disposable. Not just tiny stuff like AirPods but every bluetooth speaker, Alexa device, Insert-Assistant-Here device, cables - all e-waste in 5-10 years max. People used to keep CRT TVs around for decades - when tech enthusiasts upgraded early the old ones got passed down or re-sold and used some more. A lot of 90's tech was like that. The smaller the tech the more disposable it gets. Google claims that 22% or e-waste is collected and recycled.
 
I can't help but think that he has the business model all wrong. AI isn't the hardware of the future, but the OS. It makes a lot more sense to follow the Microsoft business model by distilling ChatGPT into customised agents and licencing them to run on other people's hardware. First you start by offering it to Microsoft and Apple as a plug-in but as the hardware gets better you offshoot into your own.

Let your HPs and ASUSs worry about the hardware.
Yes, it will become intertwined with the OS

And then there will be companies offering OS without any AI incorporation at all as a big selling point.

What are the chances, even if you disable AI, that some aspect of it still runs or accesses things you don’t want it to.
 
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Details have leaked about the device that OpenAI is developing with former Apple designer Jony Ive. OpenAI is acquiring io, the hardware-based AI startup co-created by Jony Ive, and the first product is one of a family of devices the company intends to launch.

open-ai-new-typeface.jpg

Ive and OpenAI CEO Sam Altman revealed details about the project in an internal staff call reviewed by The Wall Street Journal. According to the report, the device isn't a pair of glasses, given that Ive has been skeptical about building something you have to wear. It's not a phone either, since Ive and Altman want to help wean people off of screens.

Rather, it's described as a "third core device" after a MacBook Pro and an iPhone. From the report:
According to the WSJ report, Altman told OpenAI staff that stealth will be important for their ultimate success to avoid competitors copying the product before it's ready. Ive's team is said to have been in touch with suppliers who will be able to ship the device at scale.

According to Altman, OpenAI is "not going to ship 100 million devices literally on day one." But he believes the company will ship that amount of high-quality devices "faster than any company has ever shipped 100 million of something new before." The goal is to release the first device by late next year.

Ive gave Altman a prototype of the first device to take home to test, said the OpenAI CEO. "I've been able to live with it, and I think it is the coolest piece of technology that the world will have ever seen," he said.

OpenAI's acquisition of io is subject to regulatory approval and is expected to be completed this summer. It is OpenAI's biggest acquisition to date, with the company reportedly paying $6.5 billion for io.

Article Link: Jony Ive's AI Product 'Third Core Device' After MacBook and iPhone
Smart underwear
 
Whatever the case may be, I genuinely hope Apple starts innovating again—and not just in name, but in substance. The iPhone 16e feels like a textbook marketing gimmick, and discontinuing the iPhone SE is a disappointing move for those who valued performance without the premium price tag.
Apple's pricing ladder complicates their lineup, worsening their products for the customer and themselves. For a more ideal lineup they would strip everything away and release a one-camera basic iPhone in three sizes ("iPhone", no numbers, no sub-names, no marketing bull) and a three-cam chunky "iPhone Ultra" with supreme battery life (best battery life out there) in the same three display sizes. Much better camera setup, much better battery life, huge storage sizes, Ultra.

Give both iPhone lines the same internal chips to streamline app development and usage for all involved. Give only the Ultra a "Camera Button" (the right name for it) that does one thing, quickly snap a photo or initiate a video in a split-second regardless of where you are in the software. A half-press gives you a Peek View where you can see through the camera in a pop-up window from anywhere in the software, letting go disappears this view, keeping you where you are, and pressing snaps and seamlessly puts you in the Camera app. One press for photo, one hold for video, from anywhere.

The screen is the touch interface, get rid of touch redundancy on the side button, it adds complexity and cost for no good reason, make the button useful and quick. Stop doing crap, clean up the lineup and make good phones with a clear understandable distinction from regular to premium without the gimping (all have Qi2). iPhones are maturing, mature the approach. A 2-year cycle and every other year add a batch of new colours and drop the price by $50. Two lines with clean naming and an understandable but in no way pretty jump up to Ultra.
 
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Imagine the biggest data leak of all time. All customers data exposed to everyone

Asking the AI what did my friends do last week after that social gathering, answer: they were talking about you to other friends in a disparaging way.

Imagine the data 😂
 
I wonder if they really got the idea from Christopher Nolan’s Batman trilogy when Batman uses phones and sonar to map everywhere.

In that film it was deemed unethical and the system destroyed.

It is a personal holographic assistant. I’ve been testing it for quite some time and can tell: it’s worth the wait.

In my mind it's similar to Joi from Blade Runner 2049, without the holographic projection (for now!). Learns about you and is able to converse with you, making use of that knowledge.
 
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pretty sure he was quietly outed at apple as being a BS artist the same way ana arrijola is - she went to join theranos (what happened with them? hmm) and now this jabroni ive first fleeced airbnb and now he’s taking the free money glitch of openai for all they’re worth.

the apple we knew and loved is gone. the dreamers were pushed out by the likes of a megalomaniac jobs at his sundowning end, ive pushing out anyone who backtalked & any of his team that just smelled money

thinking differently is now just for stockholders, not users or people.
 
I am imagining...
Small OpenAI powerd device with a 360 camera on the top and a speaker. You could set it down or wear it.

It knows where you are and what you are doing, it could interact with you as you doing something.

It could forward images and videos to your other devices / cast them to any screen.
So...

If you look at it logically, it needs input and output. Input is probably a camera and or mic, output is either a screen or audio.

So with a camera and mic and speakers and screen, how is this any different than Siri on a phone. You know, assuming Siri actually worked.

But it's Johnny Ive, so maybe it's like a picture frame you hang by your front door, that can coordinate schedules and tell you where people are and turn off your smart devices when you leave and stuff like that.

But that's still just a home hub, just, more dedicated.

I'm missing something, I guess. But if I wasn't, I'd be a billionaire wouldn't I?
 
Tim Apple won't be happy about this. How the turntables have turned. From being the innovator in the 2000s to becoming Nokia / BlackBerry / Microsoft (Vista) in the 2020s. It's probably over for Apple in 5-10 years. Hasta la vista baby!
...Unless they get new leadership and adjust their culture, as both are more suited to the good times when Apple had no serious threats as the momentum behind the iPhone was so strong.

And they have a tonne of cash. They could sort this.

But:

  • The senior leaders at Apple probably think that they're doing fine and have it in them to handle this.
  • Wall Street - well, Apple is making loads of money, so what's the problem?
And of course, it's reasons like this that companies don't change until it's too late - like RIM (Blackberry) as you said - as the rot starts deep within.

And when it becomes visible, it's just too late to fix in the fast moving and ruthless world of tech.
 
This sounds so overhyped. Of course there will be zero privacy concerns.
Imagine the worst case scenario in personalized AI

Breaking News: biggest data leak in history sees millions of people’s private conversations, texts, audio, photos, videos and financial data, personal preferences, ordering history and searches exposed.

I just hope that never happens. I hope these companies will be responsible for our data.
 
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I am imagining...
Small OpenAI powerd device with a 360 camera on the top and a speaker. You could set it down or wear it.

It knows where you are and what you are doing, it could interact with you as you doing something.

It could forward images and videos to your other devices / cast them to any screen.
Wow, sounds like a security and privacy *nightmare*
 
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Details have leaked about the device that OpenAI is developing with former Apple designer Jony Ive. OpenAI is acquiring io, the hardware-based AI startup co-created by Jony Ive, and the first product is one of a family of devices the company intends to launch.

open-ai-new-typeface.jpg

Ive and OpenAI CEO Sam Altman revealed details about the project in an internal staff call reviewed by The Wall Street Journal. According to the report, the device isn't a pair of glasses, given that Ive has been skeptical about building something you have to wear. It's not a phone either, since Ive and Altman want to help wean people off of screens.

Rather, it's described as a "third core device" after a MacBook Pro and an iPhone. From the report:
According to the WSJ report, Altman told OpenAI staff that stealth will be important for their ultimate success to avoid competitors copying the product before it's ready. Ive's team is said to have been in touch with suppliers who will be able to ship the device at scale.

According to Altman, OpenAI is "not going to ship 100 million devices literally on day one." But he believes the company will ship that amount of high-quality devices "faster than any company has ever shipped 100 million of something new before." The goal is to release the first device by late next year.

Ive gave Altman a prototype of the first device to take home to test, said the OpenAI CEO. "I've been able to live with it, and I think it is the coolest piece of technology that the world will have ever seen," he said.

OpenAI's acquisition of io is subject to regulatory approval and is expected to be completed this summer. It is OpenAI's biggest acquisition to date, with the company reportedly paying $6.5 billion for io.

Article Link: Jony Ive's AI Product 'Third Core Device' After MacBook and iPhone
It's just another hyped up scam from open AI 😏
 
I agree.
There's a hint in the launch video:


"If I wanted to ask ChatGPT something right now, about something we had talked about earlier..."
Then it goes to explain that he would need to open his laptop and ask about this thing.

That makes me think that is not referring to an email or chat, but to a voice conversation.
The only way (currently) of doing that, is by recording everything, all times.

It would also include the conversational mode of ChatGPT, so it appears to be a Siri on the go (joking about Siri).
Some available products are trying to do the same:

Of course, this has several privacy red flags and also lot of possible misunderstandings, but for the former, if they can compare all the recordings of the people in a meeting, that would be greatly reduced.
I think that you're right.

Incredibly useful, but it pushes into a Black Mirror type dystopia where at all times, you are being recorded (video and audio) and you never know if someone else is recording you.
 
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It will be interesting to see what Ive and Altman have come up with. Is it revolutionary? Evolutionary? Will it hamper the business models of existing players in tech? Will the anti-screen movement finally have their device? And what will the reaction of Apple, Google, Meta, Microsoft, and Amazon be?

Sadly, there's innovation in tech, and Apple seems to be behind the curve. They probably will be until Tim Cook is gone. Perhaps he needs a new CEO role somewhere? There's one happening at Disney soon.
 
I feel this will be too unambitious as usual. Far cooler would be a computer without a traditional OS GUI and only a genAI interface. A really powerful one: "I need to write a document" and it on it self create a word processor that you can further design just by talking to the device. No need to buy Word! More ambitiously "I need an economy system following the laws of the CA". Or, "based on book X (say Lord of the Rings), make an animated movie or a video game". Or "Draw a (3D) CAD drawing for a modern house based on New Hampshire wooden houses from 1850-1860". Same genAI would work as a thinking (IT) security system. I think we need some more compute power...
 
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