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Jony Ive's 'LoveFrom' Design Firm Launches Official Website

Steve used to procrastinate about the color of the walls in the Apple factories. I see the writing on the wall for this company already. These Apple people will do well to realize that their playground doesn't exist outwith the Apple eco-system.
 
Surprisingly the website has been registered since 1998, according to its whois records.
 
Marcpek said:
My corporate proxy blocks it because it is an "adult website" 😂
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Looking at the internet archive, it says "LoveFrom.com is the site for adult love letters and gifts from lovers to lovers." ;)
1634047360878.png
 
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Veinticinco said:
Here’s a brief for you Jony. Design me a wireless mouse that doesn’t have a charging port orientated perpendicular to the underside surface.
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Infuriates me every time. At least with the Magic Keyboard you can still use it whilst charging, but the Magic Mouse is useless when plugged in for this reason.
 
eddjedi said:
This is a perfect example of the modern web - over 300kb of JavaScript, thousands and thousands of lines, for a white page with black text and a couple of dozen words. I miss the old internet.
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Lol for some reason the “Hampster Dance” web page popped into mind when I read your post. I quite miss those days when I would get up and get myself a cup of coffee and feed the dog while waiting for that web page to fully load over AOL.

I do appreciate what Jony Ive did for Apple. I remember how clunky looking tech was until he and Steve got to working on evolving the looks we now take for granted, almost as if they were inevitable. They were not. The industry was nowhere near the aesthetic we take for granted now.

This was the work of Steve’s exacting demands being realized with the vision of Jony Ive and his team, even if he took his inspiration from other designers. He applied their ideas and came up with his own to give us sleek aluminium unibody products, displacing all the clunky chunky little boxes assembled from countless awkwardly arranged metal and plastic bits.

He does come across as pretentious and a bit extreme in the pursuit of his ideal aesthetic. So it’s fun to poke a bit of fun at that. But I’m always going to appreciate the beauty he brought to Apple products.

Now the Apple engineers, with the feedback from customers, can walk back a few things that got in the way of function and ergonomics and we can meet in a happier middle ground.
 
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"Each character has been lovingly redrawn, refined and meticulously crafted over the past two years,"
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Yep, Ive is definitely running things there. We need a new term for this kind of over-the-top rhetoric about something frankly mundane (it’s literally just a basic serif font).
 
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GrumpyMom said:
Lol for some reason the “Hampster Dance” web page popped into mind when I read your post. I quite miss those days when I would get up and get myself a cup of coffee and feed the dog while waiting for that web page to fully load over AOL.

I do appreciate what Jony Ive did for Apple. I remember how clunky looking tech was until he and Steve got to working on evolving the looks we now take for granted, almost as if they were inevitable. They were not. The industry was nowhere near the aesthetic we take for granted now.

This was the work of Steve’s exacting demands being realized with the vision of Jony Ive and his team, even if he took his inspiration from other designers. He applied their ideas and came up with his own to give us sleek aluminium unibody products, displacing all the clunky chunky little boxes assembled from countless awkwardly arranged metal and plastic bits.

He does come across as pretentious and a bit extreme in the pursuit of his ideal aesthetic. So it’s fun to poke a bit of fun at that. But I’m always going to appreciate the beauty he brought to Apple products.

Now the Apple engineers, with the feedback from customers, can walk back a few things that got in the way of function and ergonomics and we can meet in a happier middle ground.
Click to expand...

Thank god there are creative designers who are not afraid to push staid boundaries. Without Ive we'd still be using beige computers from the early/mid 90s; bland beige chunky boxes (such as my Mac Iici).

A huge hat-tip to Ive for pushing Apple. He's responsible for a huge chunk of Apple's remarkable success. Stoked he's collaborating with Apple going forward.
 
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Tozovac said:
Which is great when it results in something that users can revel in.

Less great when it’s something that mostly only the designer revels in.
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Of course. It’s a landing page and a mission statement. I guess time will tell what unfolds or doesn’t.. who knows what’s in the works.. but if Ive and others involved are really serious about this venture, I’m sure more will be revealed for reveling in the future.

I definitely think it was time for him to move on from Apple, but he also achieved some great things there.. and if he goes on to do great work via this collective and elsewhere it will hardly be a surprise to me. I get why this is being roasted in the comments.. just sayin’
 
Ive missed his calling. He should have been a fashion designer where form can always take precedence over function. In the real world it just leads to crap electronics gear that is über difficult to operate without a million hand gestures no one can remember. Here you go I’ve, a gesture from me to you... 👎 (I couldn't find the British version of the one finger solute emoji, and the American version would have gotten edited out. :cool:)
 
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