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Jony Ive's 'LoveFrom' Design Firm Launches Official Website
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the website is indeed a very johny ivy iOS 7 one. totally bland with no content. there is no info about the founders, address, etc.
just a tip as well. Scrolling in a desktop web page is very unintuitive.
just a tip as well. Scrolling in a desktop web page is very unintuitive.
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To say they’re a ‘design firm’, that website is atrocious.
From the worn out blinking cursor and typing trope, the extremely tacky comma animation that looks like some flash animation a high school student knocked out on Adobe Dreamweaver in 10 seconds back in 2003, to the nearly unreadable narrow column of pretentious self fellating generic marketing fluff that doesn’t actually mean anything or describe what the company does in any meaningful way.
Plus, super edgy minimalist black on white and slightly altered Times New Roman Font, oooo!
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From the worn out blinking cursor and typing trope, the extremely tacky comma animation that looks like some flash animation a high school student knocked out on Adobe Dreamweaver in 10 seconds back in 2003, to the nearly unreadable narrow column of pretentious self fellating generic marketing fluff that doesn’t actually mean anything or describe what the company does in any meaningful way.
Plus, super edgy minimalist black on white and slightly altered Times New Roman Font, oooo!
0/10
Two years just to develop a font ? oh Jony. The man’s attention to detail is legendary, but this…this is too much. i suppose we should expect a full website in 10 years? And maybe a fleshed-out services page in 20? Apple’s regular product cycles sped up his output, but now on his own, at his own pace, it seems he’s wasting his time and talent on frivolous designs for …typefaces!?!
The dot over the i is not mistakenly obscured, it's called a ligature. They're typically added for stylistic purposes.
Related fact, the & symbol originated as a ligature of the letters et (
True, but maybe not with the intended gravitas.To their credit, here we are having a shared conversation...
...who is the designer behind most of Factory Records' releases, promotions, and physical presence (does this kind of ubiquity sound familiar?). His work is pretty clearly a huge influence on Ive. For example:
(note that the Blue Monday and Power, Corruption & Lies designs both feature a "hide and seek interface" just like macOS, funny!)
and
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I am guessing people like you and I are not potential clients to them, and that any client like Apple would already know what this company does and has a direct contact to the leadership.
"We spent two years taking an existing font and meticulously tweaking it to make it the lightest, thinnest... er nevermind."
Only a couple years to create their font? With this breakneck pace, they should have products to sell before the end of the century for sure.
Wow... it took how many years for LoveFrom to create a website? And they spent TWO years designing a font for it?
That sounds about right when you make a company that is all design people with nobody driving actual product release.
Don't get me wrong.... I love good design, but as Steve Jobs once said (paraphrased): good design is how something works, not just how it looks.
But I honestly feel that Jony Ive lost sight of that in his last few years at Apple. Too many products sacrificed a lot of function for the sake of a small advantage in form. It seemed how it looked was far more important than how it worked. I'm glad that Apple is making iPhones a bit thicker now with bigger batteries rather than making them so thin that they feel like they are going to slip through my fingers or bend when I put them in my pocket.
If the entirety of your website is a showcase for a custom font after two years, then it sounds like you are just trapped in a design-and-redesign loop with no focus on making something usable -- especially since the website has nothing really usable -- not even a way to contact them to retain their services.
That sounds about right when you make a company that is all design people with nobody driving actual product release.
Don't get me wrong.... I love good design, but as Steve Jobs once said (paraphrased): good design is how something works, not just how it looks.
But I honestly feel that Jony Ive lost sight of that in his last few years at Apple. Too many products sacrificed a lot of function for the sake of a small advantage in form. It seemed how it looked was far more important than how it worked. I'm glad that Apple is making iPhones a bit thicker now with bigger batteries rather than making them so thin that they feel like they are going to slip through my fingers or bend when I put them in my pocket.
If the entirety of your website is a showcase for a custom font after two years, then it sounds like you are just trapped in a design-and-redesign loop with no focus on making something usable -- especially since the website has nothing really usable -- not even a way to contact them to retain their services.
This is great. It’s just like sites I used to make in the 90’s after I left my job at a huge industry-leading manufacturer with dreams of doing really big work. My teaser sites created a sense of serene clarity in contrast to all the noise and clutter of the market, and made a bold and dramatic announcement to create mystery & suspense about my next world-changing product that I had little more than a vague idea about. Surely the world would come back and refresh the site daily in mouth-watering anticipation of my next work of genius.
I felt rather foolish in the decades since, so there’s something comforting about seeing one of the most successful designers in the world end up doing it too at this stage in his career.
I felt rather foolish in the decades since, so there’s something comforting about seeing one of the most successful designers in the world end up doing it too at this stage in his career.
Geez, why all the hate on the thread? Because he left your beloved Apple?
Because everyone on this thread knows better, is more creative and is wildly more successful at running international design agencies than this Ive joker.