Yep! The combination of Steve Jobs and Jony Ives, two geniuses that created an empire. RIP Steve. Cook didn't have what it takes to control Ives, so got rid of him instead. Apple still lives on the designs and choices of those days (thankfully), and when it tries to break away from them too much, like the 2016-2020 MBP/MBA, you get a disaster, or now when it tries to design something without Ives, like the 14/16" M1Pro/Max MBP's, they can successfully bring back the genius of Steve by simply undoing the mess of 2016+, but lose a touch of the prettiness.
NB: in case anyone is wondering, the M1 isn't Cook genius, it's Steve genius, it's merely a beefed up A-series chip, and was already discussed back in the Steve days, but they held off, because Intel wasn't in decline back then.