jung_offender said:
Arrogance. You were fortunate and they were generous. Apple's reputation for customer service on dead pixels is well known. If you didn't know it when you bought, there's no one to blame.
That's entirely hillarious. I should have known Apple's reputation for handling dead pixel issues, and if I didn't, it's my fault for not knowing? I see, so everyone who purchases an Apple product, or any product, should spend a good deal of time on a message board reading everything possible about dead pixels? Should I also have tried searching for "problems with FireWire", in case there were any? How about "problems with the little latch that holds the iBook screen down"?
Should a consumer be forced to research an issue that they expect to not have a problem with if they buy something from a manufacturer? Why would that be necessary, if you assume that your screen would have no problems? You would simply think, "Hey, they probably stand behind their product as much as the local grocery store would stand behind theirs, so I will be able to get a replacement if something does not work."
Ask the average consumer...I actually have asked a few people in my office since I last posted...
"If you were to buy a computer from XYZ company, and it had any problems at all, whatsoever, when you opened the box, would you expect a refund or exchange?"
I wonder what type of responses you would get. I think you know what type of responses you would get, frankly.
The consumer does not need to do research on things of this nature. It's foolish to expect them too. You talk of arrogance. Isn't it you who is really arrogant to think that the consumer has time to research every possible policy of a company with which they are planning to do business? Perhaps we should get the attorneys involved, and we can all sit down at a little table and go over every little point. That's arrogance to believe that they have the time to go through every possible policy, or would want to, or would need to, that you have on your Web site. That's right, you are asking the consumer to research the entire Web site for policies, and then go to message boards, which Apple does not cite on their Web site, by the way, as references to their "reputation for dealing with dead pixels". So the consumer, who might be new to the platform, would need to (1) know where to find these boards, and (b) know which ones to trust. In addition, the consumer might not be connected to the Internet (duh) if this is the first computer they are buying.
As a side note, reading message boards about these things will produce a bad image of every company on the planet. There is at least a handful of people who are angry with [insert company name here]. Those are the people who post on message boards. People who are happy never go to them and say how happy they are with the things they have purchased. If you think that the average consumer is on this message board on a daily basis, you're mistaken. The average person has no idea what a "message board" or "Web forum" or "BBS" is, and doesn't go to them, except MAYBE when they need help.
Your argument holds no water. Refrain from accusing someone of arrogance, and then following such an accusation with arrogance of your own. My comment was frank and to the point, and not arrogant at all. The fact is, coporations don't typically tell me no when I feel strongly that I'm in the right. There is always a vice president, or a call center manager, or someone higher up that you can speak to enough times to get them to see it your way, which they probably already do in the first place. If the issue is minor, I wouldn't waste my time. When it's an issue of principle, I feel that companies need people to stand up to them. When I spoke to Apple, I was very nice at first, and, when the "policy" was cited, my tone changed, and so did hers immediately. That's the truth. Call it whatever you want. I offered it as a suggestion for dealing with them, or any company. Period. Stand firm and keep pushing. She agreed with me, I later found out that she felt equally screwed by Apple when her PowerBook gave her a dead pixel as a gift a few months after buying it. She told me this when I got to the store. She gave me the feeling that she felt their policy was garbage, and helped me out, but that was her right as a manager - to make that decision. Yes, she could have told me not and not been nice about it. I would have pushed further, and eventually just done a chargeback and dropped it off at the store. Then I would have bought another one and tried again. She had options, and so did I. So do we all.
We can all agree to disagree on this issue. Half can go one way, half can go the other. You'll be able to tell us all apart by the dead pixels on our screens, or lack thereof.