The new OWC 6G SSD uses much more power than the prior 3G lineup, and in exchange, it delivers top-notch performance.
The higher power draw is due to the use of Synchronous NAND Flash (the memory chips). Any design for high performance using these chips is going to have similar power draw. Other designs with asynchronous chips are possible, but these will be lower performance.
Comparing power usage 3G vs 6G SSD
The key difference is that when idle, the 6G SSD draws up to 2 watts, or 22X the power of the 3G design.
OWC 240GB 3G SSD
Active: 2200mW (2.2W) typical, up to 2500mW (2.5W)
Inactive (DIPM): 90mW (.09W) Typical
OWC 240GB 6G SSD
Active: 3700mW (3.7W) expected maximum draw
Inactive (DIPM): less than 2000mW (2W)