*Apple* is the one who has always pushed themselves as a luxury brand. I don't care who shops at Kohl's, but Apple as a brand has always tried to cater to the elite market, not the everyday market. Hence their pricing strategy.
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Kohl's Will Begin Selling Apple Watch at 400 Locations Across U.S. Later This Month
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*Apple* is the one who has always pushed themselves as a luxury brand. I don't care who shops at Kohl's, but Apple as a brand has always tried to cater to the elite market, not the everyday market. Hence their pricing strategy.
Who cares? Besides there are tons of benefits of using the Kohls charge like Kohls cash and discounts. I would never NOT want to use my Kohls charge.
Selling the AW at Kohls makes no less sense than selling it at Target/Walmart. It's another retail arm with one huge advantage to increase sales: KOHLS CASH.
If you don't know how this works, you can basically rack up a lot of Kohls Cash, which is as good as regular cash, for shopping there or just getting bonuses. If you have $200 saved up, that's nearly half off the base model. Apple can't do this at their own stores, and can't do it at Target or Walmart either.
In fact, if they offer the 42mm stainless option, I'm going to start racking up my Kohl's cash starting now to prepare. And that's where my purchase will be made.
I love Kohls and own an iPhone, iPad Pro, iMac and considering Apple Watch.
Works for me!
Considering that an Apple watch could easily be bought for less then $400 new direct from Apple for at least the last year, doesn't make it so elite.
There are quite a few "series 0" watches unsold out there...
The original POS-marketing-plan "luxurious, only high-end stores, bla bla.." didn't really work. It still is just a smartwatch (which I like, BTW), and not a highly fashionable jewellery-type watch as Apple had liked it te be seen.
It was a bit arrogant of Apple to think this way they would give the Apple Watch its appeal.
So, now many "series 0" Apple Watches are left over, and to be able to sell enough "series 1 & 2" they have to be able to sell them everywhere.
Next up: Walmart?
<EDIT: they do sell them at Walmart already..?>
Apple has a 44% market share in the United States. That's pretty good. So, about HALF the people shopping at Kohl's can use an Apple Watch, about the same as marketing clothes to just women - that's about HALF the population as well.
There is no 'limited market' like you're saying. Apple is not lost at sea. Ridiculous.
Hard to tell who is more desperate in this situation -- Kohls thinking Apple's target will come to their stores (they won't) or Apple thinking the folks that shop at Kohl's regularly are interested in an Apple watch...
After Wallmart, why not?. Make a tie in with Burger King next... A made in Taiwan gadget watch fits right in.
I got the Activite Steel for a fitness tracker - and it is fantastic. Nice clean quiet design, I can use it at the office. Sometimes find myself using it for casual after work meets over my Mondaine No1. They need to scrap this chunky ugly box -and start over.
I got the Activite Steel for a fitness tracker - and it is fantastic. Nice clean quiet design, I can use it at the office. Sometimes find myself using it for casual after work meets over my Mondaine No1. They need to scrap this chunky ugly box -and start over.
I would buy an Apple watch at Walmart faster then I would go to an Apple store to buy an Apple watch. I haven't been to an Apple store in several years because the last time I went, it took nearly an hour to get my iPhone that I had reserved.
I don't think I've ever been to a Kohls though.
I don't think I've ever been to a Kohls though.
But will they show the price to be twice as much as it's supposed to be, and then have that crossed out and list the normal price, and pretend it's a sale/markdown -- like they do with literally everything in their stores? Kohls is a joke.
Wow. Way to remove the luxury perception.
People figured out a while ago that Apple Watches are not a luxury product, despite Apple's best efforts.
I wonder if Kohls' incredibly gracious (read: no-limit) return policy will be updated to stop scammers?
Edit: Looks like they gave themselves an out
"Our Return Policy below extends to all Kohl's merchandise with the exception of premium electronics which must be returned within 30 days from the date of purchase with original packaging and a valid receipt or account look-up."
Edit: Looks like they gave themselves an out
"Our Return Policy below extends to all Kohl's merchandise with the exception of premium electronics which must be returned within 30 days from the date of purchase with original packaging and a valid receipt or account look-up."
I would assume yes based on the experience that this year we bought another Dyson vac from there with Kohls cash from back to school shopping. Dyson is also excluded from all their coupons and discounts, but the Kohls cash was happily accepted.
How is a $299 Apple watch a higher end product? They start at $299 now you know. The Gear s3 watch will cost more then that.
Ahhh Kohls... So the price tag will read something like "Apple Watch Sport 42mm - regularly $1999.00 - you pay $399.00"
Actually, I just checked Apples site. The Apple watch starts at $269. Hardly a luxury item anymore.
Apple positions all of their products as higher end. There are always lower priced alternatives with very similar capabilities.
Do you really think Kohls is a retailer that can provide an Apple-level purchasing experience? (Best Buy and Macys have dedicated Apple sections with their tables and floors) Maybe Apple doesn't care as much now about the purchase experience and that's why it is being sold at Kohls.
Apple started selling iPhones at Walmart when Steve Jobs was CEO.
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Does Walmart have an "Apple-level purchasing experience"? Apple started selling products at Walmart when Steve was still CEO.
Wal-Mart and Target have dedicated electronics sections that sell nearly all tech. Including higher priced electronics.
Kohls sells mostly clothes and things for the house.