H-E-B has been "exploring" accepting apple pay for years now. They have their own pay app like walmart, I guess, I've never looked at it. There is some reason, marketing tracking shopping habits by my card number...,something. I just know they won't give the real reason publicly.
Speedway had the equipment and it was actually running but without a backend connection for years, until recently. It actually works now, but I'm trained to use my card, it's pavlovian... *shrug*