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The reason I am not buying it is because it hasn't come out yet. As soon as M3 comes out, I will be buying it, I hope Apple is wrong about the demand.
 
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It’s almost like 10% better stuff every year isn’t actually worth it
We're at a point right now where for a huge number of consumers, "even" an M1 or M2 Air would probably allow them to do everything they want quickly and smoothly. Outside little enthusiast tech bubbles like this, "M3" and "3nm" are probably pretty meaningless. If the Mac is working well, looks nice and has a good display, keyboard, speakers and webcam, and gets decent battery life, "a little bit faster" probably doesn't move the needle for most people.
 
Get rid of the notch on the MacBooks and people will line up for it. đź’¸
Seriously, what does the notch even offer? There’s no Face ID anyway.

The Macs would be better serviced by a hole like Android smartphones if they really want to push the webcam all the way to the tiny bezel. Why have such a large notch that eats away the menu bar for just a camera?
 
The truth is, that the current line of M1 and M2 CPU's is more powerful than most users can take advantage of right now. Newer more powerful apple silicon just isn't needed for the majority of those running Apple silicon today. My M1 Pro is now approaching two years old, and it feels as fresh and fast now as the day I bought it, even with the upgrade to macOS Sonoma, this thing seems to just eat through anything that I throw at it. The fans never run, the machine never gets unresponsive.

I'm sure the benchmark crowd would to see faster computing, but if you're not in heavy creative work, a base M1 is still a hell of a computer!

If there is a substantial update in OS and applications, such as on-device AI, or machine learning, that might spur further growth and the need/desire for a hardware upgrade. One can wish!
 
Seriously, what does the notch even offer? There’s no Face ID anyway.

The Macs would be better serviced by a hole like Android smartphones if they really want to push the webcam all the way to the tiny bezel. Why have such a large notch that eats away the menu bar for just a camera?

The ambient light sensor sits there too - it has a larger purpose than just for the camera.
 
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Give me an OLED iPad Pro 11 with M3 and camera on the top edge and I’m sold.
 
Like what we have seen with the iPhone 15 Pro Max, the market conditions don't matter at all. I believe the M3 Mac's will sell just fine.

However the sales will not be as big as when M1 originally launched, because the current M1 and M2 chips are good enough for most people. They don't "need" to upgrade. And I believe most people have already upgraded from Intel Mac's to M1/M2 Mac's. That is what is really limiting the amount of M3 sales.
 
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The system requirements to comment about the next Apple product on Macrumors is not that high. It’s seems like that’s all we but Apple devices to do these days.

Hey, I got the iPhone 15, when is the iPhone 16 coming out?
 
I might be in line for the M3 since I've been holding out with my Mac mini (Late 2018) i7 model.

From what a couple other people are saying, now that we're back out in the world, I think PC sales in general will continue to slide backwards. People live off their mobile phones more than the PC they use. Either it will be 10 years for some... or never. I expect AI to drive up some types of components, even single board Arm (or RISCV) machines, but nothing like the pandemic.

Unless there's a radical upgrade, most people will run with the PC they have since its usage doesn't warrant an upgrade. I'm not putting prosumers and professionals in this statement, they might still hold fast to the 3-4 year pattern whereas the normal consumer probably does 5-7 or 7-9 years now.
 
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Not only that, but considering how long people hold onto their iPads and MacBooks, it explains logically why demand will fall below expectations.
.
/rant begins
All in all, whose expectations? Greedy investors who wants every single company they invested to grow sales exponentially each year? There's only so much humans in this planet. In before they expect price increase tenfold and every humans in this planet (newborn and near deaths included) to buy twelve of each their products?
Release product less often, have logical sales projection, be content. That's when it will benefits all (them and us consumers). But alas, in this "platinum" age of capitalism it will be 100% impossible to happen.
/rant over

Thanks for saying this. This expectation of endless growth by greedy capitalists is literally killing the planet. That said, when you build quality products it should be a better indicator that people can keep them and use them for many years than simplistic sales totals. I am still perfectly happy with my 15" MBP Retina Late 2013 and 27" iMac 5k from 2015. Both of them still work great and run games like Planet Coaster surprisingly well. Seeing Apple's direction and tone of recent years (did anyone else notice the emphasis of the word "essential" when talking about the latest iPhone? so weird), I have absolutely zero plans to replace them anytime soon.
 
Demand is low because they aren't listening to customers. They are focusing only on specs without addressing issues like usability and visual comfort.
They did address MacBook Pro consumers wants. It was a radical transformation from where the line was with the Intel based chips. Apple almost restored the MacBook Pro to the Early 2015 model with the M1 and M2 models.
 
M3 MacBook Pros will be running at 4Ghz, 128GB memory and have ray tracing. A lot of people are going to upgrade.
 
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They did address MacBook Pro consumers wants. It was a radical transformation from where the line was with the Intel based chips. Apple almost restored the MacBook Pro to the Early 2015 model with the M1 and M2 models.

Indeed. The main problem Apple now has .... people don't really need to upgrade from M1/M2 to M3. The M1/M2 current machines are good enough for most people and will last fine for more than 5+ years.

This is what is going to hurt M3 the most in my opinion.
 
demand for the devices might be "below expectations" due to a "lack of growth drivers,"
Below whose expectations? I’m guessing Wall Street… PC sales were on a steady decline until the pandemic, why anyone would believe that trend to reverse itself after the pandemic surge is beyond me…
 
Give me an updated Mac Studio with M3 Max with the base storage at 1TB (or reasonable prices for increases—sweet spot for me will be 2TB), and I'll upgrade when released.

For iPads start at 128GB, or at least a decent upgrade price from 64GB.
 
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M3 MacBook Pros will be running at 4Ghz, 128GB memory and have ray tracing. A lot of people are going to upgrade.
Some people say that 100 is a lot…
What you are listing up there is not a growth driver…
 
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