Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
You literally forget about the existence of the notch within ten minutes of using the machine.
A perfectly rational response and justification.

Here's my irrational reply: It's ugly and I hate it.
 
Last edited:
  • Like
Reactions: bobcomer
I’ll be buying a M3 machine, if the single core performance is faster than M2. For recording audio in Logic Pro, singlecore speed is the most important factor to reduce latency.
Just trying to educate myself and showing my ignorance:
Is single core speed more important than amount of RAM? For some reason, I thought RAM was the key to reduce audio mixing latency nowadays.
 
Now would be a great time to refine the software. Bring a MacOS desktop mode to the iPad already!
Also how about an Apple dock for the iPhone so it can have a desktop mode too?
Innovate a lil bit Apple and refine whats already there and people will come and buy again.
 
iPad? Well, the sad truth is I've forgotten what year i bought my last iPad. And I use it daily. It just works fine for my purposes so I see no reason to replace it.
 
Well for me, Apples determination to keep the base spec of everything right on the edge of useful for most users and then max out the cost of EVERY single option to upgrade them is not just a cynical exercise, its an active disincentive to upgrade from that point forward. Once you've pulled the pin and gone through that frustrating exercise, where you know you are being milked for every dollar you've got, you become that more determined to hang on to your new purchase and get the most possible use from it before you even think of upgrading to a new device again. I have to think its a case of making an extra dollar today and losing two dollars Apple could have made tomorrow because their pricing model takes you out of the upgrade cycle for longer.
 
Last edited:
Well for me, Apples determination to keep the base spec of everything right on the edge of useful for most users and then max out the cost of EVERY single option to upgrade them is not just a cynical exercise, its an active disincentive to upgrade from that point forward. Once you've pulled the pin and gone through that frustrating exercise, where you know you are being milked for every dollar you've got, you become that more determined to hang on to your new purchase and get the most possible use from it before you even think of upgrading to a new device again. I have to think its a case of making an extra dollar today and losing two dollars Apple could have made tomorrow because their pricing model takes you out of the upgrade market for longer.
Very well said. It's the reason I've held onto mine for so long, longer than I've wanted to.
 
Apple has forgotten one of the 3 P's of key business strategy. PRICE! This is the major reason their sales are falling.

They've been out of touch for the last 6 years. Making up prices as they go along and setting up artificial pricing tiers between models. prices no longer add up to the quality of product they are offering.

Maybe others beside myself are starting to wake up to this. When Steve Jobs ran the company they drew a fine line between charging that little bit more for their products over the competition. These days they are overcharging by £500+
 
Bump up the base RAM and SSD and we'll talk, Apple.

Oh, and maybe a non-anemic macOS update every so often would help.

They need to go back to the 2-3 year cycle they used to for MacOS updates. Many of the features they're touting now are useless and forgotten as soon as the keynote is finished.
 
  • Like
Reactions: Tuck_ and Chuckeee


Apple plans to release new MacBooks and iPads with 3nm chips in 2024, but demand for the devices might be "below expectations" due to a "lack of growth drivers," according to research shared today by supply chain analyst Ming-Chi Kuo.

MacBook-Air-15-Inch-Feature-Teal.jpg

Kuo explained in a blog post on Medium:Kuo is essentially saying that Apple will no longer have the growth catalysts that it did over the past few years, such as a pandemic-driven work-from-home boost in demand or the newness of Apple silicon, which spurred many customers to upgrade from Intel-based Macs. However, given Mac and iPad sales already significantly declined in 2023, Apple will at least have more favorable year-over-year sales comparisons in 2024.

It's also worth noting that the next iPad Pro models are expected to feature OLED displays, which could be another growth driver for that product line.

Kuo recently said that he does not expect Apple to release any new MacBooks or iPads between now and the end of 2023, although it was recently rumored that a new iPad mini is still possible this year. If Kuo is accurate, it is possible that Apple will wait until 2024 to announce the M3 chip, which could result in a quiet end to this year for the company.

Article Link: Kuo: 2024 MacBooks and iPads to Feature 3nm Chips, But Demand Might Fall Below Expectations
Lol "growth drivers" sure blame the customer not your greedy self for lack of innovation. Ipad is the biggest example. They'd rather lock their customers on iOS than risk losing Mac sales to ipad if they put macOS on iPad. Gaurantee something as simple as macOS on iPad will sky rocket the sales by 4x
 
There is a pragmatic difference between "upgrade" and "churn the stuff you just bought; Apple take my money please".

10% per generation over 2-3 generations ( if generation 1.5 years 3 - 4.5 years) is a 21-33% jump ( 1.1^3 ) . 10% doesn't have to move the M2 buyers who just bought last year. It is mainly aimed at folks who bought last generation Intel and some M1 folks who didn't 'right size' other elements . All Apple has to do is make steady improvements to get upgrade traction over several cycles.


TSMC estimates for N3 vs N5 was a 10-15% improvement (if throw all power improvements completely out the windows and sacrifice it all on performance ) . Not sure what 'magic' folks were expecting with N3. It really was far more non Apple and non TSMC folks raising expectations far past what they should have been. Apple has already plucked off much of the easy , 'low hanging fruit' of goosing up IPC. They didn't move the baseline memory bandwidth up ( probably for money/cost and logistics reasons ) .




Is that really all the SoC? Turn all the radios off. Always on screen . Always changing widgets . Churn churn churn of more tracking apps , bigger photo files/processing , etc.





For some folks they added hardware raytracing assist. The 'extra' GPU core in a cluster is multiplied 4 , 8 , 16 times for bigger Mn dies. The NPU cluster is far , far better.
iPhone 15 pro has newer 5g chip, which is faster and more power efficient. It also has a larger battery. iPhone 14 pro also gets the changing widgets and is rated for same battery. So yes, highly disappointing.

Again, I’m not talking about raw core counts. The 17 pro is sad. Core per core, it’s rated about the same. More cores will help but that’s a poor generational upgrade that you need to add cores to get ANY gain. Most people aren’t using ray tracing and gaming on the Mac remains a joke (for now).

In the past, smaller soc resulted in better battery life and larger cpu gains.
 
Waiting for iMac update (don't want to buy M1, 2 year old iMac), and an updated iPad Air (again, don't want to buy one 1.5 yrs old).
 


Apple plans to release new MacBooks and iPads with 3nm chips in 2024, but demand for the devices might be "below expectations" due to a "lack of growth drivers," according to research shared today by supply chain analyst Ming-Chi Kuo.

MacBook-Air-15-Inch-Feature-Teal.jpg

Kuo explained in a blog post on Medium:Kuo is essentially saying that Apple will no longer have the growth catalysts that it did over the past few years, such as a pandemic-driven work-from-home boost in demand or the newness of Apple silicon, which spurred many customers to upgrade from Intel-based Macs. However, given Mac and iPad sales already significantly declined in 2023, Apple will at least have more favorable year-over-year sales comparisons in 2024.

It's also worth noting that the next iPad Pro models are expected to feature OLED displays, which could be another growth driver for that product line.

Kuo recently said that he does not expect Apple to release any new MacBooks or iPads between now and the end of 2023, although it was recently rumored that a new iPad mini is still possible this year. If Kuo is accurate, it is possible that Apple will wait until 2024 to announce the M3 chip, which could result in a quiet end to this year for the company.

Article Link: Kuo: 2024 MacBooks and iPads to Feature 3nm Chips, But Demand Might Fall Below Expectations
The real reasons for the decline, are the rubbish upgrades Apple have been bringing out and the lacklustre M2 chip!
The M3 chip was supposed to be a huge jump, however judging by the lack lustre A17 Pro, it doesn't look like the M3 will be the show stopper everyone was building it up to be 😏
The reality is there are very few solid reasons to upgrade for the past 2 years!
 
  • Like
Reactions: Chuckeee
Consider this - Marques Brownlee the biggest tech YouTuber hasn’t upgraded his mbp 16 m1 ultra.

I wish they made it in black :)
That's because Apple haven't given him any compelling reasons to upgrade, like 90% of us on the M1's, it ain't just the market, it's Apple's poor upgrades that is the biggest reason!
 
Like other people have said, Apple needs to either bump the default RAM and storage or significantly decrease the cost of upgrade. CPU isn‘t really any sort of bottleneck for most tasks these days unless it’s compromised by bad thermals. And most definitely not with 8/16 GB RAM. It’s like putting a Ferrari engine in economy car.
 
Last edited:
  • Like
Reactions: bobcomer
I think the drop in demand is just that M1 was just such a breath of fresh air compared to the i9 MBP's from before. I had a last gen i9 16" and it was slow, hot, and battery life was terrible. The M1 MBP solved all those things, added a way better screen, incredible portability and great connectivity (Magsafe, SD Card, HDMI)...

Basically, people used to upgrade year over year in the hope that they would finally find a "good enough" machine...the M1 MBP is that machine for 95% of users.

I think my M1 will hold me out till the M4 era at least.
For sure. Does it cost Apple that much more to produce these new M3 chips than to continue to produce the old? If it is costing Apple the same and the consumer wins, what’s the big deal if there is demand for the new processors or not? I’m sure the cost for new chips is an absolute fraction of what it use to be when buying from Intel.
 
That's because Apple haven't given him any compelling reasons to upgrade, like 90% of us on the M1's, it ain't just the market, it's Apple's poor upgrades that is the biggest reason!
The only thing that will get me to upgrade my M1 14 MBP is the M3 having decent raytracing speeds. The GPU is the only thing that is lacking at present. Otherwise, I find it hard to fault this computer [and I used to update annually].
 
  • Like
Reactions: sumarlidason
… weight is a usability? I think these laptops are still lighter than my Lenovo Thinkpad
OK maybe that's a spec too although for me it's a dealbreaker if a laptop is more than 3 lb in this day and age. On the Windows side there are many 13" options that weigh 2 lb. Then there's the whole temporal dithering thing.
 
It's interesting to see that Apple is highlighting that GPU intense games are an option on the increasingly capable M series Macs. That may be true but they'll never truly tap that community until there is either significantly more base storage or a user friendly way to install games to alternate storage targets. I installed Tomb Raider and game playability was indeed great. It consumed a huge amount of already limited base storage on my 14in M1B Pro.
 
Not a tightwad; iPhone Upgrade program; Still love Apple products;.........

HOWEVER, it is inevitable that all products become less desirable with time, sans significant innovation. Apple hasn't been much of an innovator, just more of a serial tweeker with small percentage improvements that the vast majority of people don't want, need, or can afford just to get a new color or 1oz less of weight...seriously.
I had 3 lengthy conversations while waiting at an Apple Store today during an hour+ wait. One gentleman was in his 40's/naturalized citizen from India/loves apple products/ has many family members to support in India and can only afford to upgrade his phone and AirPods every 4 years. One lady was originally from Mexico, a naturalized citizen who teaches dual language children and she had a small MacBook Air that she was trying to get repaired. Her only purchase was a new charging cord. The other gentleman was from Somalia and had 4 children under the age of 10 with him and he had one iPhoneMax that was pretty beat up and told the Apple person he wanted it repaired. The warranty was out as of last month so he left without doing anything. My husband got a new 14 due to breaking his 7 and put in a PassCode on the new phone (never used) and promptly forgot it, necessitating a visit to the AS due to security concerns (he still thinks phones are to make calls with......hahahaha). So out of 4 "customers" waiting over an hour at my table, there was only the profit on one charging cord.

. In addition:
1.Apple has provided storage services for very little money compared to upgrading storage within the device.e.g. an additional 2GB iCloud subscription used to be $9.99/mo. and now is part of the AppleOne $29.99 per month. Why purchase a new device for more storage?

2. With an ever increasing number of humans, teens, even children having their own devices at home and at school, the sheer number of tablets, phones, laptops causes many more private sales and less need to purchase brand new. No profit to Apple. Ditto having more and more accessible, and more user friendly services that will handle all aspects of a private sale which eliminates the convenience factor of purchasing new. Ditto Refurbishing sites that seem to do nearly as well as more expensive Apple Refurbs of which I am a fan.

3. Once your basic hardware needs are met and infinite software upgrades providing the excitement of new capabilities on the old hardware.....well, what's the point?

4. Even bragging rights and tracking the new device from the factory isn't much fun after a few times.

5. With inflation running 5-7% annually, cumulatively, and the average grocery bill going up by $7000/year for a family of 4 and Utilities (in my state based on $/Ccfgas; $/Kwh on state website showing all providers) going up 40-50%; most of us ordinary folks have to cut back anywhere we can to keep food on the table, warm in winter, and cool in summer as well as other necessities of life. There will be a proportional decrease in the sale of new Apple products as long as this continues.

The age old problem that has killed well run and very successful companies is that they are replaced by another company who can do the same thing as well or better and cheaper. Apple is huge and has fancy buildings, exorbitant overhead, and people paid the best in the world for what they do. They also have a lot of cash and can hold out for the economy to improve. It will be interesting to see if they can provide innovations and/or services that are competitive like their foray into banking/savings accounts or truly creative products that the average person can afford to make up for product boredom, market saturation, and corporate excess.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.