Yeah, I agree. Honestly, I think if Apple did make a car, it would have a large crowd who'd avoid in on principle. The brand has too many negative connotations associated with it. (As much as most of us are fans of their computer products and devices -- I think you've got to look at the big picture. An Apple branded vehicle wouldn't come across as something a lot of your blue collar workers would want to be driving around. It wouldn't be something "economy minded" people would take a serious look at either, since Apple is perceived as more of an upscale product.)
But that's the big "if" anyway. As Elon Musk even said one time of Tesla; it was easier building rockets than building cars. So much involvement with government regulations and agencies, and the huge challenges of building the assembly process from the ground up to mass produce them, etc. etc. It's a really big undertaking and I don't see how it makes sense for Apple to plow money into it? If anything, let them expand on "CarPlay" and build a nice UI that other auto makers can use for their whole dashboard and infotainment center.
