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Kuo: Apple to Further Separate Devices in iPhone 15 Lineup With Different Features
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I was planning to upgrade to the 15, from my 11. But I may wait a further year or start looking elsewhere.
They're doing iPod levels of product differentiation, but the difference is an iPod maxed out at like $300-400. And each iPod was the best product it could be at the price point. This is just Apple trying to capture everyone's level of max spend.
Phones that cost, well £900, for last year's tech, just doesn't sit well with me.
They're doing iPod levels of product differentiation, but the difference is an iPod maxed out at like $300-400. And each iPod was the best product it could be at the price point. This is just Apple trying to capture everyone's level of max spend.
Phones that cost, well £900, for last year's tech, just doesn't sit well with me.
“Product segmentation in a mature market“ is the key phrase and key takeaway from this analysis-
I’ve been repeating this for years and years -Apple’s main expertise lies in strategizing and segmenting releases of consumer electronics.
It’s essentially a McDonald’s-ification of all of their product lineup -There’s a small, medium, large, and extra large of everything. The smallest option has a very little price and gets you that McDonald’s taste but is a small amount and low overall value. As the price goes up, the total value /$ goes up.
The bigger the amount you spend on an iPhone, the higher “quanity” and quality of iPhone you’ll get, and vice versa.
And the discrepancy in value between something like an iPhone SE versus the mid-iter or Pro models is only going to increase every year:
As more and more of us adopt newer, more expensive iPhones, the less attractive Apple will make the low and mid-tier models, year-by-year, essentially “forcing” you to get a Pro or Pro Max model unless you want an iPhone with a 1-2+ year old SoC.
I mean, this is exactly what is going on in the 14 line-up.
It’s the only way to keep total revenue growing year-by-year in a mature market like the smartphone market is increasingly becoming.
I'm surprised they haven't done a palm sized square sort of, pocket-watch-style phone yet. To me it's a no brainer, just grow up the Apple Watch and make it the cheapest, simplest phone in the lineup.
People always cry poor at Apple for innovation, but that's where their genius lies I think. Maybe Apple will still be around in another 50-100 years where others fade, because they know how to spread out their innovation over decades rather than throw down all their cards at once.
People always cry poor at Apple for innovation, but that's where their genius lies I think. Maybe Apple will still be around in another 50-100 years where others fade, because they know how to spread out their innovation over decades rather than throw down all their cards at once.
If only the Pro Max gets the periscope zoom next year, I will try very, very hard to speak with my wallet and not buy it, much as I want the zoom. I had a Pro Max once and really hated the size.
Yep. That is why Samsung makes all those high school type ads. They are so jealous of being behind and knowing they'll never be as good as Apple.
I was thinking the exact same -The 14 line-up is the most segmented we’ve ever seen and the first line-up where “in the future only iPhones Pro will be a genuine upgrade” strategy is undeniably coming into play.
They must have misquoted someone because there’s almost no similarities in upgrades/value between the mid-tier 14 and 14 Plus versus the 14 Pro and 14 Pro Max.
If they go back to only having the best camera in the largest phone then "innovation" is going backwards.
The naming scheme needs to change if there is going to be such differentiation between models.
I'm thinking:
iPhone 15 - standard model
iPhone 15 Plus - standard model but bigger
iPhone 15 Pro - enhanced model with extra features
iPhone 14 Ultra - pro model but bigger and with even more features
Or get rid of the 'Plus' branding (again) and just have the iPhone 15 available in two different screen sizes without the need for a different name (like the iPad Pro & MacBook Pro).
Ultimately though I wish they'd just have 'iPhone 15' and 'iPhone 15 Pro' without any pluses or maxes. No other Apple Product feels the need to add extra brand names based on screen size.
I'm thinking:
iPhone 15 - standard model
iPhone 15 Plus - standard model but bigger
iPhone 15 Pro - enhanced model with extra features
iPhone 14 Ultra - pro model but bigger and with even more features
Or get rid of the 'Plus' branding (again) and just have the iPhone 15 available in two different screen sizes without the need for a different name (like the iPad Pro & MacBook Pro).
Ultimately though I wish they'd just have 'iPhone 15' and 'iPhone 15 Pro' without any pluses or maxes. No other Apple Product feels the need to add extra brand names based on screen size.
i will wait that apple bugs my iPhone 13 with iOS 17-18 then, I will feel the necessary to upgrade my phone.
I don’t see any reasons to do it now nor next year.
Better photolens, let me laugh at that, my 4 years old son doesn’t need 48mp ProRes photos/videos recorded when he do scooter.
I don’t see any reasons to do it now nor next year.
Better photolens, let me laugh at that, my 4 years old son doesn’t need 48mp ProRes photos/videos recorded when he do scooter.
I think this is less Apple specific and more the way the human mind works.
Whatever we give more time and attention to, we start to find more nuances therein.
This is why in Finnish we have 40 different words for snow, or why there seem to be more and more different genders to choose from every time you look up.
The deeper you look into anything, the more nuanced distinctions you will find.
We like rumors because it's anticipation.
Quite often in life, the anticipation is better than the event or experience itself.
Hence, rumors.
Between regular and Leo that is obvious they will continue to differentiate more but between pro and max is not a good idea, since majority probably don’t buy pro over pro max to save money but because they want the smaller firm factor. If they want to increase profits in a mature market increase the cost of the pro don’t make people hate their device for more or end up buying a larger one they hate because it’s much bigger than they want but has the unique feature they want.
Apple's product line returning to the way it was in the 90s.
Complete agree. Why would you differentiate between Pro models, when they are both supposed to be Pro Models with only difference size? I agree that you need to differentiate even more between Pro and non Pro models though.
A titanium frame would amazing, but the cost Apple would charge 🥴 Do you think Apple would make a Pro Ultra? The iPhones have never been more fragmented than now so it's hard to imagine what features Apple will add to further fragment!
Periscope camera/zoom and USB-C next year please.
Absolutely agreed, although these things obviously don't happen in isolation and Apple may just have picked the absolute worst time -- economically speaking -- to tighten the price screws.
People looking at massive cost of living increases in absolutely essential area such as food, shelter and heating. Massive inflation and wages not keeping up after the shock and awe of a global pandemic.
I'd assume many people will take a long hard look at their household finances and decide that they don't want to, or frankly simply cannot afford to, be pushed into the higher price bracket.
The 14 Pro is now £1,099 here in the UK, up from £949 last year, and that's just a hard no from me. Never in my life would I actually use any of its features to the extent that it would justify the cost.
I predict the strategy won't work, at least in the short term, outside of the US as these things become painfully expensive. Many will just not upgrade. Of those who truly need a new device, quite a few will probably look toward the lower tiers to stay in the Apple ecosystem, but I wouldn't be surprised if Android became a more attractive option for some to get access to features they want at a much lower price.