Kuo: Apple Urgently Addressing iPhone 15 Pro Max Production Challenges to Boost Supply

[Ryan P]

No, sorry, it’s not optical. Optical zoom is achieved when lenses are arranged in a way that they get different focal length all with the same lens…
iPhone 15PM can’t do that, the zoom that is achieved is digital …

It really isn’t either. Digital zoom is enlarging a set of pixels. The iPhone is using different parts of the same sensor. If you imagine a sensor with an infinite number of pixels, then it is more that. The 48 megapixel sensor is probably close to infinite, as other parts in the optical chain likely keep it from fully resolving those pixels.

And… digital zoom is going to be getting very good. I was disappointed that Apple didn’t advance here. If you look at some of the recent whitepapers on using AI for digital zoom, the results are just mind blowing.

 

[willchris]

I hope they don’t forego artisanal craftsmanship at the expense of hitting the production numbers they were hoping for.

What are you talking about?

An artisan is someone who makes an item by hand and is usually an expert in her or his specific trade.

Artisanal is a 16th century loan word from French, and is used for a product, especially food or drink, made in a traditional or non-mechanized way. It possibly is more used in the UK and Europe, but is found in USA usage. Craft means the same thing, especially for beer, and possibly more common in the US.

Tell me you easily fall for marketing talk without telling me you easily fall for marketing talk.

 

[thadoggfather]

What are you talking about?

An artisan is someone who makes an item by hand and is usually an expert in her or his specific trade.

Artisanal is a 16th century loan word from French, and is used for a product, especially food or drink, made in a traditional or non-mechanized way. It possibly is more used in the UK and Europe, but is found in USA usage. Craft means the same thing, especially for beer, and possibly more common in the US.

Tell me you easily fall for marketing talk without telling me you easily fall for marketing talk.

lot of sarcasm in my post, whoosh.

 

[StudioMacs]

+2. I didn’t either.

Kuo: iPhone sales estimates for 2023 slashed by 2 to only 189,000,998 units.

 

[nt5672]

Tim is a supply-chain master, one of the best. This would be worse without him.

It took thee weeks to get my iPhone 4 back in the Steve Job days.

Or, he is not as good and the press waxes on eloquently about.

 

[nt5672]

They are nice changes and if you get a sweetheart of a deal from your provider every year or two to upgrade then why not. For others, like me, who don't $1000 - $2000 plus dollars depending on where in the world you live that's a lot of money to upgrade from something that is fine like an iphone 10 or 11 or newer. . . . . . .

Your provider never gives you anything for free. They will more than make up for the "sweetheart deal" with service charges over the time period of your contract.

Man, I wish more people paid attention in math class.

 

[imtoretto]

Well they have +1 of them since I didn't upgrade this year 😎

+2 lol

 

[Nozuka]

"Kuo said the iPhone 15 Pro Max's tetraprism camera module with up to 5x optical zoom has been the most significant supply bottleneck for the device."

Which is the real reason the Pro didn't get it. I don't buy the "it didn't fit".

 

[iPay]

14 Pro Max is really heavy also when I put in my short pocket. It keeps pulling my short down causing me having to keep adjusting my short especially workout short so no wardrobe malfunction occurs 😂. I hope Titanium will make it lighter.

Easy fix: put one in each pocket!

 

[tomtad]

I too believe many are underestimating the benefits of moving to a Titanium frame.
I'm expecting that to be THE talking point as embargoes lift for those with review units, and as devices start delivering to customers at the end of the week. As a 14 Pro user, I welcome any reduction in weight. While nicely balanced, the 14 Pro devices are really heavy. For a handheld.

Or maybe the move to Ti won't prove a big deal. The fun part is, we'll all know a lot more within the week. Such a fun time of year...

Exactly this. The amount of times I’ve posted about how heavy the Pros were and people used to pile on and say weight wasn’t an issue.

It was the heaviest phone out there and it felt like a brick. And as a handheld device you felt it every time, the regular iPhone was a delight to hold in comparison.

Titanium is the best improvement to the Pros since they introduced the line IMO.

 

[lazyrighteye]

Exactly this. The amount of times I’ve posted about how heavy the Pros were and people used to pile on and say weight wasn’t an issue.

It was the heaviest phone out there and it felt like a brick. And as a handheld device you felt it every time, the regular iPhone was a delight to hold in comparison.

Titanium is the best improvement to the Pros since they introduced the line IMO.

Exactly.

I'm reeeeeally interested to see the how noticeable the weight difference is. And when you extrapolate those saving over time... I maintain it will provide more significant a "feature" of the 15 Pro line than many seem to believe. We'll know for sure as embargoes lift (is that typically on Tuesday or Wednesday ahead of release?). I'll know for sure in a matter of days. I'm ready.

 

[WarmWinterHat]

Or, he is not as good and the press waxes on eloquently about.

I think it's the other way around. It's downplayed but he is better than portrayed.

You don't get to as valuable of a company as Apple is by sucking at your job, despite the internet criticism and trolls.

 

[mozumder]

It is technically an optical zoom, its just not a dynamic optical zoom. It's a static zoom.

"Zoom" means focus can vary. This is a fixed-focus lens, not a zoom lens.

It's just a telephoto lens.

 

[killhippie]

I find it incredible that people can actually tell the difference. I weighed out 19 g on a set of scales and I couldn’t tell the difference between a piece of paper with 19 g of cat kibble and a piece of paper way with 25g. People are just hyping themselves up into believing, a brilliant and expensive PR exercise, and what this message about the lens means is they’re going to make it not as perfect as it should be so they can make more phones not produce more perfect prisms,. It just means the ones that would’ve been thrown away.will now be in your iPhones

Available Tim Cook knows what he’s doing. There really is no such thing as a free lunch, because even though the lunch might be free, you’ll pay for it down the line, and spending over £1000 for a port is utterly ludicrous. In my view. I’ve got USC at the other end the cables which fits my Mac mini M2 fine an my Apple studio monitor, but the cables that come with the iPhone 15 Pro are gimped with USB 2 speeds anyway unless you buy a special cable and have you seen the price of that cable from Apple? i’m really glad I cancelled my order and came to my senses.

 

[StudioMacs]

I find it incredible that people can actually tell the difference. I weighed out 19 g on a set of scales and I couldn’t tell the difference between a piece of paper with 19 g of cat kibble and a piece of paper way with 25g. People are just hyping themselves up into believing, a brilliant and expensive PR exercise, and what this message about the lens means is they’re going to make it not as perfect as it should be so they can make more phones not produce more perfect prisms,. It just means the ones that would’ve been thrown away.will now be in your iPhones

Available Tim Cook knows what he’s doing. There really is no such thing as a free lunch, because even though the lunch might be free, you’ll pay for it down the line, and spending over £1000 for a port is utterly ludicrous. In my view. I’ve got USC at the other end the cables which fits my Mac mini M2 fine an my Apple studio monitor, but the cables that come with the iPhone 15 Pro are gimped with USB 2 speeds anyway unless you buy a special cable and have you seen the price of that cable from Apple? i’m really glad I cancelled my order and came to my senses.

When you remove an object’s weight from the outside edges, it spins on its axis more easily than when you remove weight from the center. It’s not about how much it weighs, but how it feels.

 

[DCIFRTHS]

… supply bottleneck for the device. In response, he said Apple has increased the specifications of the tetraprism lens supplied by Largan Precision in order to compensate for this.

What does “increased the specifications“ mean?

A lowering of quality? More prisms make it through QA that aren’t up to the previous level set by Apple? An increase in orders? A typo?

 

[kkee]

Okay...

 

[kkee]

No, sorry, it’s not optical. Optical zoom is achieved when lenses are arranged in a way that they get different focal length all with the same lens…
iPhone 15PM can’t do that, the zoom that is achieved is digital …

Tetrapism: "A folded glass structure below the lens—to reflect light rays four times over. This allows light to travel for longer in the same space, giving you a new focal length that really goes the distance."

It is basically a periscope but unlike Samsung version, to support the tetraprism design, Apple pioneered a 3D sensor shift optical image stabilization and autofocus module that moves in all three directions. The sensor for the 5x optical zoom camera can move up to 10,000 times per second in multiple planes to counteract the user's movements. The result is zoomed-in shots that are still relatively sharp.

 

[smorrissey]

Every year is the same. lies.

 

[TheLunaPark]

It took thee weeks to get my iPhone 4 back in the Steve Job days.

Back in the Steve Jobs days? Tim Cook oversaw supply chains and logistics back then too.

 

[Bobdigi76]

Hmm,

It’s almost as if Tim Apple knows what he’s doing after all!

😂😂😂 Tim Apple never gets old.

 

[bgillander]

And they have had how long to figure this out before launch!! Gone are the days of the iphone being available the day of the keynote


James

Gone? When was the iPhone ever available the day of the keynote?

 

[HDFan]

he said Apple has increased the specifications of the tetraprism lens supplied by Largan Precision in order to compensate for this.

In order to increase production wouldn't you relax specifications rather than make them more stringent?

 

[picpicmac]

What does “increased the specifications“ mean?

I'm glad someone caught the meaningless sales-speak.

Specifications can be:
1) changed ("altered" for high-brow types);
2) eliminated;
3) added.

I suspect the issue with the empty-phrase though lay with the noun "specifications". I bet what really went on is imply the quantity ordered was increased, with down payment that allowed the supplier to increase their production capacity.

 

[svish]

Expecting production to increase soon and delivery delays to reduce