Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Another Cook misstep.

I'm going to predict Apple will have something in the VR space in the future but it won't be another Vision Pro which will be left to languish and slowly forgotten about over the next few years.

It's dead.

Totally in line with the old comments the other day saying the iPod was dead, the iPhone was dead, and the ipad was dead.

I just spent $4k on a VisionPro. If they indicated they were releasing a 2.0 in 2025, I might have returned, especially if I just bought a Version 0 without intending to. If they release a discount Air version, my purchase is still sound. Very likely, they’re going to software update the hell out of it over the next year to entice new buyers. The hardware is far and away ahead of the competition. As we get into late 2025 the rumorville will be jazzed up about the next model.

This is the future.
 
The content of the message is less important than the fact of the message in the first place. Apple sold the device as “the future of computing.” If that were true they’d be prepping a new version for the holiday season this year. Why would they sleep on “the future of computing”? The answer is simple: they’re lowering expectations because they know that the product isn’t the future of computing at all.

This is a false premise. They would never release version 1 of a $3500 device in February and then release another version in October/November of the same year.
 
This is a false premise. They would never release version 1 of a $3500 device in February and then release another version in October/November of the same year.

I guess we ignore all the rhetoric about how this was just a “dev preview” then?

Telegraphing that they don’t intend to update the hardware significantly for at least THREE YEARS is a clear signal.
 
I'd play with it for a bit, like a toy, but otherwise it'll be sat there like my oculus headsets are.

And no one wants to wear a weight on their head.
these two points are exactly it. this is why, even if they executed this thing perfectly, which they absolutely did not, they would still have a niche toy with not much of a future.

no year over year iteration or creative implementation of this thing is gonna overcome the fact that people just don’t want this. it’s dumb and dorky and impractical. people point to the negative iphone/ipad reviews claiming some kind of parallel, but those devices weren’t a great fit for most people early on. no app store, bad cameras, and just not a lot of things were made for them yet. but since the implementation was practical for a wider audience, they refined until it made sense. and let’s be honest, we were laughing at those reviews then too, people who didn’t see the potential of smart phones in 2008 were irrelevant old heads. there’s no threshold you can get this thing to that will make people want to strap in to this corny content prison.
 
The content of the message is less important than the fact of the message in the first place. Apple sold the device as “the future of computing.” If that were true they’d be prepping a new version for the holiday season this year. Why would they sleep on “the future of computing”? The answer is simple: they’re lowering expectations because they know that the product isn’t the future of computing at all.
or, they just call it so because it's not ready yet
 
  • Haha
Reactions: Surf Monkey
The quest 3 for £479 is already incredible and in many ways better than Vision Pro, they are working on the next meta vr headset for next year and it will include many things Vision Pro has like eye tracking and for the price it’s gonna make apples product not work well in sales. Already people say Vision Pro is behind meta quest in many ways and that’s now
 
By then, Meta will have copied all of Apple’s software advantages and will sell comparable hardware for much less. Doesn’t seem like a winning strategy, if this rumor is true.

By then, Android will have copied all of iPhones software advantages and sell comparable hardware for much less.
By then, PCs will have copied all of Macs software advantages and sell comparable hardware for much less.
By then, Fire and other Android tables will have copied all of iPads software advantages and sell comparable hardware for much less.
Shall I go on?

So all of those don't seem like a winning strategy too? Else, why do we hold such things against only this SINGLE Apple product?

I actually agree that Meta probably has Vpro feature & benefit copiers on overdrive to try to make Oculus more Vpro-like. But it will still be Meta... just as the other player's phones are still Android... the other guy's computers are still PCs/Windows... the other guy's tablets are still Amazon/Android. I can't reconcile how there can be 50K+ threads passionately arguing the superiority of Apple iPhone, Apple Mac, Apple iPad/ASD/HPs/Watch/etc vs. all competitor offerings... but then have many of the same people so quick to marginalize Apple Vpro against obviously inferior hardware such as Meta Oculus.
 
Last edited:
Personally I think the key is in how people actually are using it, and a lot of the time it's as a monitor to their Mac.

Source? Personal anecdote at least? Nope, you don't own one. I use mine as a monitor for my Mac maybe, maybe 5% of the time. The rest of the time I am remote and no where near my computer. Or sometimes, I don't need a Mac application, the AVP apps are fine for what I want to do and I don't want to bother with opening my laptop.

Until they come up with a wireless protocol that enables my phone to be the heavy lifter, you're just wrong. And even if they do that, its not a Mac and people will continue to complain.
 
  • Like
Reactions: Jamacfer
Apple sold the device as “the future of computing.” If that were true they’d be prepping a new version for the holiday season this year.

This is the key ^^
Especially for those who keep comparing AVP to the iPhone

When new iPhones are launched to the public, the next version has literally already been developed.
They roadmap and execute on a mulit-year time scale

If we are hearing "no new AVP for awhile" -- it's quite telling

I think they just shipped this thing ...to ship it.
Sometimes you just need to stop pouring time and money into something and "ship it" and get it over with
 
The AVP is going to wither on the vine, like AirPods Max and HomePods have largely done.
I suspect AVP gets killed at some point before 2027 depending upon what happens (or not) with 3rd party devs.

It's a platform. That needs developers.

Developers are going to have a hard time justifying developing for a platform with a tiny install base.

As usual, Apple's arrogance here is part of the problem. They should have seeded the Dev community FAR and WIDE with AVP dev kits a long long time ago. Where AVP is right now is solely their own fault.
This model IS the dev kit.
 
  • Like
Reactions: MockT and G5isAlive
If internal stories are too be believed, it was "force released" by the executives, against strong opposition from many inside Apple who didn't think it was a bun that should come out of the oven yet.

How the launch has gone is proving those folks mostly correct.

rumors you have no validation of. for every product launched I have no doubt there were naysayers in the background that wanted to tweak it some more. That's the nature of creative types, to not let something go until it's perfect. and it never is perfect. Perfect is the enemy of good enough. but I understand, fits some folks narrative. The launch has gone fine.
 
Why do headphones need constant updates? I don’t understand this point of view.

They don’t. Take the Sennheiser HD650 or the Beyerdynamic DT990 Pro. Both excellent sets, both basically unchanged for decades. Headphones are speakers. Apple trying to make them into computers is kind of silly.
 
  • Like
Reactions: furou
This doesn't sound like they have much confidence in the product in the short term, the Iphone got 4 models in the first 3 years on the market. Curious what the sales numbers on the AVP are. This and money thrown away on the "Car" project could have been invested on core products and services.
Core products and services like the Mac with its languishing software and plummeting UI and usability
 
They don’t. Take the Sennheiser HD650 or the Beyerdynamic DT990 Pro. Both excellent sets, both basically unchanged for decades. Headphones are speakers. Apple trying to make them into computers is kind of silly.

I fully expect one day that Airpods will be capable of running by themselves without needing a device. We are a long way off from that though. The only reason Apple releases new Airpods is to stay competitive with other wireless headphone products.
 
  • Like
Reactions: Surf Monkey
There is no 'must-have' feature yet (otherwise I would have one). They did the same thing with iPad and Apple Watch - and then waited for the developer community to turn these things into devices that folks want to buy. eg, For Apple Watch it was Health and Fitness, and they have leaned into that market vs. the original concept of it being a luxury item like a Rolex (remember the $17k pure gold Apple Watch?).

What was the must-have feature that evolved over time for the iPad, like the case you make for health and fitness for the Apple Watch? I know Apple has tried to position the iPad as a replacement for a computer, but most consumers aren't buying that (but still buy the iPad). So what feature has evolved over time with the iPad? I think for the most point people still use it for content consumption more than creation, just how it was positioned at launch.

I am sincerely curious, but obviously I have a point to make too. I disagree that a killer app has to be found for the AVP before it can be judged worth buying for some people. At $3500 it was never going to be for everyone.
 
  • Like
Reactions: fatTribble
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.