Sorry but no!! There is no super premium iPhone. The XR and the XS are extremely close. The only differences are the screen, aluminum body and 3D Touch. There’s no “bleeding edge” tech in the XS and XS Max. The only reason Apple increased the price last year is because sales were flat YoY and they expect the same this year.I disagree. The iPhone X was the start of a new super-premium iPhone tier. The iPhone X (and the iPhone XS that supersedes it) is a higher end device than previous Apple flagships. It costs more to make and is priced accordingly. It is not overpriced for what it offers.
Clearly, there is a strong market for a new super-premium iPhone tier. iPhone X sales have proven that.
The iPhone XR is the new mainstream Apple flagship. It is comparable in materials and build to iPhone 6, 6s, 7, and 8 series phones of years past.
Having a premium and a super-premium tier is good for everyone because sales of the super-premium phones help to subsidize the price of the more mainstream iPhone XR. It allows Apple to offer new bleeding edge tech in the mainstream device at a good price.
Yes, this leaves some customers with a little buyer’s envy, but that’s life.
If the XR ends up being a blockbuster in sales it’ll be interesting to see what happens next year. I think if the XR was available day one, XS and XS Max sales would have suffered.