I cannot wait for VR to finally get buried in its inevitable grave and I hope this headset is the thing that does it. No one who is not a terminal tech bro wants to wear a face computer. Google already proved this with Glass, a product that was even less absurd than this headset. I wonder if this will drive Tim Cook into retirement at last.
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Kuo: Apple's AR/VR Headset Announcement is 'Last Hope' for Persuading Investors It Will Be the Next 'Star Product'
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Surely you jest. Tim is not someone that is at all weak. Unlike all those other company's desperate for Apple to rescue them from a VR cliff of sorts.
from GQ interview 3 days ago.
Apple’s inventions—starting with 1976’s Apple I and 1977’s Apple II, and continuing through the iMac, the iPod, the iPhone, the iPad, the Apple Watch, and AirPods—have arguably done more to change the basic way that humans go through their day than those of any other company in the past 50 years. For these achievements, Jobs, who cofounded Apple and spearheaded the development of most of its signature products, is worshipped like a god, and Jonathan Ive, Apple’s erstwhile design head, is worshipped like a demigod. But it is Cook who has run the company since Jobs’s death, in 2011, Cook who has presided over the astronomical growth in the value of the stock, and Cook who is shaping the future of Apple today. It is his responsibility to protect what the company has already built while presiding over Apple’s next big thing. Lately, rumor has coalesced around that thing being a headset, perhaps called the Reality Pro, with capabilities for virtual and augmented reality. Rumor suggests this headset is imminent. (Cook will not, to be clear, confirm or deny the existence of such a thing to a journalist, though he will happily talk about the…potential…of such a device.) And yet Cook is, in the wealth of biographies and hagiography that has grown up around Apple since its founding, an enigma still. “He’s very hard to read,” says Eddy Cue, who has been at Apple since 1989 and now leads its services division. “If you’re looking to make your decision or your beliefs based on reading his facial expressions, you’re probably not going to be good at that. I always joke around with him that he’d be a great poker player, because he’d have four aces and no one would know.”
Why Apple is so invested in a Head Set instead of a TV set, I’ll never understand. The killer TV still doesn’t exist, and Apple could’ve been working on all this time. Now we are going to have to sift through a bunch of “VR OS release candiate V1.2.3 being seeded to developers this week” on MR…
TV’s are a low profit industry. Good luck finding anything that isn’t a behind-the-scenes subsidized Smart TV these days. You can get a 60”+ inch TV at Walmart for like $400.
What would Apple bring to this space besides a “way too high” price tag? Even the high end (again, unfortunately “smart”) TV’s that don’t have a gimmick are still $3000ish. But the vast, vast majority of the market is moving sub $1000 units.
I used to want an Apple branded TV too, but the market is tough and I have no idea what could be offered in that space by Apple. So instead I use my Apple TV begrudgingly plugged into a “smart” TV that I’ve purposely never hooked up to the internet.
So if they are a low profit industry, why are they at all the trade shows renting spaces, giving keynotes announcing TVs that cost that several thousand dollars USD? You might look at TVs in Walmart, but not notice the tens of thousands of more expensive TVs that are sold though many store chains, tons of them from Amazon. It is far from a low profit industry. You did give me a good laugh.
Yes it as well known fact that the same companies that sell these TVs produce many other types of products also, they seem to do very well all year long with people needing TV replacements when it suites their fancy.
Likely because they are foremost a computer company that produces smartphones, tablets, laptops and workstations. They have other companies make the displays those devices use. This AR is seen as a long term development project, not we can build it and they will come. Can't wait this year if AR really sees daylight finally.
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Ah! The iPad is also for a good many people a solution in search of a problem. At least until it’s properly unlocked like a computer (thank you EU)..
My C-series LG OLED is great. It's not flawless, but neither are any of my Apple devices. I much prefer my TV remote to my Apple TV remote. I could do without the Apple TV altogether, but I got it as a gift.
It's a black rectangle with as minimalist of a border as possible, and the stand looks nice. There's no potential to improve on the physical design of the device, at least the part that's visible 99.99% of the time.
TVs that cost $1500 are getting very close to perfectly matching reference monitors that cost tens of thousands of dollars. What can Apple do to improve upon competing devices?
And frankly, I've been disappointed with the Apple TV. It doesn't let me view the HDR photos I take with my iPhone in HDR mode. It doesn't display iPhone Dolby Vision HDR video at full quality. Apps are dumbed down... why can't I get the full Photos application if I want to?
iPad was rumored to debut for around 1000-1500 $. Folks were freaking out about not paying 1000+ for a large iPhone. It was a shocker when steve went on stage and announced iPad starting at 499.
Wishing for a useful technology to die makes you a luddite by definition. Which is... a very weird stance to say the least.
Google Glass doesn't have any relevance here by the way. It didn't even launch as a product, and even if it did, it's a completely different industry to VR/AR.
What do you thinkSo if they are a low profit industry, why are they at all the trade shows renting spaces, giving keynotes announcing TVs that cost that several thousand dollars USD? You might look at TVs in Walmart, but not notice the tens of thousands of more expensive TVs that are sold though many store chains, tons of them from Amazon. It is far from a low profit industry. You did give me a good laugh.
Yes it as well known fact that the same companies that sell these TVs produce many other types of products also, they seem to do very well all year long with people needing TV replacements when it suites their fancy.
Luddites weren’t against technology, they were against technology that didn’t serve the common man and gave the rich at the time more leverage to abuse the common man.
Google Glass was an AR device. Not a good one, but 100% an AR device. It overlayed information onto the real world, albeit in an extremely rudimentary way.
Just because the VirtualBoy from Nintendo was laughably low res and limited by technology of the time, doesn’t mean it wasn’t a VR device (to complete the AR/Google Glass comparison).
Edit: holy crap this site on mobile is absolute trash. I can’t get rid of the first quote without it causing the rest to be attributed to the original quoted person.
Most of the rumors around this product feel..."low quality". Tiny bits of non-contextualized "info", highly discordant angles, wreaking of desperation. Just feels like predictors throwing darts, knowing they'll get clicks, knowing the worst that will happen is 80% of what they've predicted will be wrong - and no one will remember or care.
For example if 1000 people saw the new product at an internal event, and 6 of them were disgruntled because their ideas weren't implemented, and 3 of them blab their doubts to the press...is this even news-worthy?
And on this message board, the vocal minority shouts "Who wants this thing anyway?" - a "thing" which isn't even confirmed to exist, yet. So, in the interest of giving voice to the silent majority --
I for one am psyched for new Apple products of all shapes and sizes. They rock. No doubt this will be a super cool new thing, whatever it is. Like the first Macs or the first iPhone, it'll likely be pricey and premium and definitely a "Version 0" with room to improve. Whatever the case - really hoping it debuts at WW - can't wait to have one!
For example if 1000 people saw the new product at an internal event, and 6 of them were disgruntled because their ideas weren't implemented, and 3 of them blab their doubts to the press...is this even news-worthy?
And on this message board, the vocal minority shouts "Who wants this thing anyway?" - a "thing" which isn't even confirmed to exist, yet. So, in the interest of giving voice to the silent majority --
I for one am psyched for new Apple products of all shapes and sizes. They rock. No doubt this will be a super cool new thing, whatever it is. Like the first Macs or the first iPhone, it'll likely be pricey and premium and definitely a "Version 0" with room to improve. Whatever the case - really hoping it debuts at WW - can't wait to have one!
Oh Lord, not this again.
Just because other companies aren't doing it well doesn't mean Apple is somehow gonna do it better.
Apple only enters into established markets with strong competition and takes a commanding lead by innovating in that space.
Smartphones were advanced when the iPhone entered. The only reason we think of them as backwards is because of what came afterward. BlackBerry and Nokia had strong showings as did Palm. The iPhone seems like a foregone conclusion now because of how the market collapsed with its disruption, but Palm and Blackberry and Nokia fought tooth and nail to keep competitive. It was when Google came in with Samsung, HTC, etc with Android that Motorola, Nokia, Palm, and Blackberry completely collapsed in the market.
You can compete with Apple and sideline them to a large minority segment, but the minute another competitor comes in with a similar offering to Apple and sidelines everyone else is the DISRUPTION moment.
Apple didn't destroy Palm, Nokia, Blackberry, etc. They got blindsided by fellow handset makers in the Windows Phone, Blackberry, Symbian jumping ship to Google Android and leaving them completely with their pants down.
Then some people aren’t comfortable with anything providing a more immersive experience. But with AR it’s simply not what these rumor pundits or press keep throwing out there, it’s about many ways we can enhance remotely what we have in real life.
12 Augmented Reality Technology Trends of 2025: New Milestones in Immersive Innovations - MobiDev
Let’s take a look at the TOP 12 augmented reality trends that define the future of the AR technology application for business in 2024.
mobidev.biz
For Apple and the continued benefits of iPhone, iPad one can readily see why Apple is quite involved with AR.
Then some people aren’t comfortable with anything providing a more immersive experience. But with AR it’s simply not what these rumor pundits or press keep throwing out there, it’s about many ways we can enhance remotely what we have in real life.
12 Augmented Reality Technology Trends of 2025: New Milestones in Immersive Innovations - MobiDev
Let’s take a look at the TOP 12 augmented reality trends that define the future of the AR technology application for business in 2024.
For Apple and the continued benefits of iPhone, iPad one can readily see why Apple is quite involved with AR.
- Avatars: Not even gamers build out an avatar beyond initial setup. You really think 35-65 year olds are gonna spend more than 30 minutes a year interacting with their avatars? Really? After working 8-12 hours a day, they're gonna sit there and play with a VR representation of themselves? They're not gonna watch TV or a movie or play a game? Something more interesting than a virtual children's barbie doll?
- Spatial Audio is not metaverse. It is an enhancement to movies or music.
- Digital Collectibles, NFTs, have been a complete flop and are going nowhere other than for crypto scammers and companies looking for idiots to create yet another useless revenue stream.
- AI is dumb, and all it is doing is smartly collating vast quantities of redundant data to provide context at a 3rd grade reading level.
- MOBILE AR: Key word there: MOBILE. Not a space helmet with a short battery life.
- Geospatial AR Core: "And over here, you can see the Van Gogh with info about its history." Or "And over here, 25,000 men died because the British and Austrians and Russians just could not let France have a Democracy."
- WebAR is just a whitewashing for software as a service (SAAS). Running software without having to install it is also known as browser extension. Also known as HTML/CSS.
- Cross platform interdependency is not AR. That's called WORA, Write Once, Run Anywhere. It's called Java.
- AR Glasses: Google Glass not only caused massive legal insights into privacy and safety, but was a commercial flop.
- AR in Marketing: The only place it really works is in convincing you to buy things you don't need to impress people you don't like.
- Powering Indoor and Outdoor Navigation: Again, "Over here, at Borodino, the Russians yet again could not listen to reason and 10s of thousands of people died because Monarchies in Europe just could not allow France to be a Democracy." or "Turn left at the next intersection." We already have this, it's called Google Maps.
- Healthcare: Another niche use that is more the proper wheelhouse.
- Shopping: Wow, you don't want to go into the store and see it for yourself, so you do it from your phone. Also, niche. Don't need a headset, could use your phone.
- Manufacturing: Again, another niche use that is the proper wheelhouse. Not a consumer grade need. How much manufacturing does the normal consumer do at home, which is what the device is for. If Apple wanted to sell it to companies as a job tool, that's fine. But again, small market. Most manufacturing is done with robots.
- Automotive Industries: See #14, then narrow it to the further motor vehicles niche.
Poking fun about Apple’s AR implantation with iOS 17 and iPadOS 17 is still what they are up to. Never mind all the rumor pundits wearable gossip, that wears on people, oh I made a joke.
Pure speculation on your part and therefore not a valid rebuttal
Just you wait... Apple can sell these...
Ad:
You see a tall beautiful woman on the top of the slopes, she pulls down her sexy sleek Apple Reality Goggles, and sets down the slopes, showing speed. % incline, a view from her sexy tall fashion boyfriends Apple glasses coming down from a different slope.
She stops and takes over the view of her fashionably handsome boyfriends downward ride and he comes up to her, swoooosh, Apple Reality! Only at apple store!
Ad:
A rebellious cool young zoomer skates through the crowd of old tired complainig old people, stuck to their dreary android fold phones... A guy looks out the window with a HUMONGOUS neon gaming system going like a circus.. wroomwroom go the fans.. He sees this cool young zoomer with his Apple Reality Glasses on, skate past the window... Apple Reality! Only at Apple store!
Ad:
A fashionable cool guy walks down the street with Apple Reality Glasses on... Dont give a rats ass that people stare and gawk... He is cool... He dont give a ****... Apple Reality! Only at Apple store.
...It only takes Gurman and Kuo leaking suspicious-as-heck news that are obviously covering their own backs... and you are ready to dismiss an exciting Apple product that we know very little about. I look forward to you all saying how great ur Apple Reality glasses are in a about year or so... xD
Ad:
You see a tall beautiful woman on the top of the slopes, she pulls down her sexy sleek Apple Reality Goggles, and sets down the slopes, showing speed. % incline, a view from her sexy tall fashion boyfriends Apple glasses coming down from a different slope.
She stops and takes over the view of her fashionably handsome boyfriends downward ride and he comes up to her, swoooosh, Apple Reality! Only at apple store!
Ad:
A rebellious cool young zoomer skates through the crowd of old tired complainig old people, stuck to their dreary android fold phones... A guy looks out the window with a HUMONGOUS neon gaming system going like a circus.. wroomwroom go the fans.. He sees this cool young zoomer with his Apple Reality Glasses on, skate past the window... Apple Reality! Only at Apple store!
Ad:
A fashionable cool guy walks down the street with Apple Reality Glasses on... Dont give a rats ass that people stare and gawk... He is cool... He dont give a ****... Apple Reality! Only at Apple store.
...It only takes Gurman and Kuo leaking suspicious-as-heck news that are obviously covering their own backs... and you are ready to dismiss an exciting Apple product that we know very little about. I look forward to you all saying how great ur Apple Reality glasses are in a about year or so... xD
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It looks like a really uncomfortable space helmet. It's not a joke. I have watched people playing VR and my best description is "drunk stumbling space cadet"Poking fun about Apple’s AR implantation with iOS 17 and iPadOS 17 is still what they are up to. Never mind all the rumor pundits wearable gossip, that wears on people, oh I made a joke.
They could at least mirror with stage direction in mind. Nothing says backwardness like pair of glasses reading R-L lol
I have seen enough to know that this tech has promise. AND I know that Apple is the 800pound gorilla in shipping product and market it/refine it...
Facebook is just clumsy and awkward... Enthusiast gaming is not a mainstream market however hard you want it to be. It needs only to nail ONE thing perfect, and that is presence in online meetings... Everything else is gravy on-top at this point.
I can`t believe the amount of naysayers here, it is ridiculous!
Absolute worst case: Apple brings AR/VR production to the Apple platforms... That`s a win...
Facebook is just clumsy and awkward... Enthusiast gaming is not a mainstream market however hard you want it to be. It needs only to nail ONE thing perfect, and that is presence in online meetings... Everything else is gravy on-top at this point.
I can`t believe the amount of naysayers here, it is ridiculous!
Absolute worst case: Apple brings AR/VR production to the Apple platforms... That`s a win...
