Totally agree. As a developer, where do you see most of the pressure to constantly release big features. Shareholders I imagine, as they always what to see their value increase. On the other side, tech nerds, who are defo in the minority.
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Kuo: Cook Should Personally Address Siri Apple Intelligence Failure
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Jobs was a salesman, he actually understood the importance of the customer and was obsessed with innovation.
Cook is a numbers man, doesn't really seem to care much for the customer or innovation so much and only sees $$$ in his eyes. He doesn't seem to be pushing the teams like Jobs did or own up to their mistakes. Mind you I feel Apple was forced a little to admit to their poor antenna design of the iPhone 4.
The differences were plain to see since day one of Cooks leadership. And it's why Cook is no where near the level of Jobs in his ability to handle the customer base when things go wrong, or in Apples case delayed by years.
Cook is a numbers man, doesn't really seem to care much for the customer or innovation so much and only sees $$$ in his eyes. He doesn't seem to be pushing the teams like Jobs did or own up to their mistakes. Mind you I feel Apple was forced a little to admit to their poor antenna design of the iPhone 4.
The differences were plain to see since day one of Cooks leadership. And it's why Cook is no where near the level of Jobs in his ability to handle the customer base when things go wrong, or in Apples case delayed by years.
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They have promised things that weren’t actually software & then went on to make advertisements for it.
That’s the problem
I argue it’s only useful for work which does not need to be correct.
Which is for me, never.
It’s fairly important in mine.
My colleagues are all over LLMs and hype and have done actual tangible damage to our business and reputation using them with blind trust and no validation.
The sooner Apple admit this is a **** up, the sooner there are questions asked about this technology and the sooner the risk appraisal is changed across the industry. It needs a big traditional long standing company like Apple to do this, not one of the hype merchants.
I remember Antennagate, and my free bumber case. Job’s actions are not all that different from those surrounding Siri. At first he claimed it wan’t an issue, “You’re holding it wrong,” and not until it became a PR issue did Apple react.
IMO a class action would fail in this case and there is no reason at all to offer people to return their phones. The only reason it worked under anttennagate was because it was a design flaw that actually caused the phone to stop functioning as a phone. Hence the offer to return phones as the fundamental function of the device was flawed.
Now 'promised' software is totally different, it doesn't take anything away from the phone you've bought as it wasn't in there in the first place, it doesn't stop the phone functioning as described at point of purchase. So you'll literally have to tell a judge you deserved compensation because a feature advertised as 'coming' to your device hasn't done so. Yet as said the device works as advertised at point of purchase.
Sounds like a hard sell to me.
Apple needs to own this mess, and release an apology sure but advise what it is doing to bring the promised features.
I understand the delay - they know that current AI will be a Siri 2.0 disaster because it is buggy, unpredictable and “uncontainable” in terms of answers that is outside Apple’s visions. We all know it, but still run with the AI chatbot craze… How many times have you not observed ChatGPT or the likes actually give a wrong answer that you had to correct it on? Current AI suffers BADLY from the whole current agena of the world: Facts is no longer relevant and we just present “alternate facts” as needed or outright lie and too many people will believe it straight up.
I dislike how if I search for something in Google, the top answer is always an 'AI reply'. How about the top answer being from a human huh? Like the old days...
I’m starting to see why people in Europe prefer android over iPhone now
They mostly buy android because it’s cheaper and it’s not a big part of their existence, just a tool.
Then again in Italy last weekend it was crawling with iPhones. YMMV.
They won’t because they knew they were selling a gimmick anyway. Not like people cared about crap AI.
I call it picking up consumer sentiment (like Apple really should be doing currently) and reporting on it? And you’re not the ONLY person in the world who had these thoughts…no offence 🖖
Come to think of it….this AI-Gate is probably the worst or most serious of all gates in Apple history.
It was THE main purchasing reason (according to Apple) for the 16-series. It was THE main function of it!
Now, the only reason there’s not much uproar about it is the fact it actually didn’t “break” anything or disappointed a lot of people. Which leads me to speculate, that not many people actually care about it as a function and perhaps the biggest failure on Apple’s side was actually expecting it would be. Very big under the radar self-own from Apple…IMO
Now it seems like something they made up 2 weeks before because they had nothing else…it’s like they marketed it with “You can also hold it upside down and it will still work as normal”…
(Edited for some weird spelling mistakes)
It was THE main purchasing reason (according to Apple) for the 16-series. It was THE main function of it!
Now, the only reason there’s not much uproar about it is the fact it actually didn’t “break” anything or disappointed a lot of people. Which leads me to speculate, that not many people actually care about it as a function and perhaps the biggest failure on Apple’s side was actually expecting it would be. Very big under the radar self-own from Apple…IMO
Now it seems like something they made up 2 weeks before because they had nothing else…it’s like they marketed it with “You can also hold it upside down and it will still work as normal”…
(Edited for some weird spelling mistakes)
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People are never happy, if its released to fast and contain bugs "Apple sucks" if they wait to release a feature untill its finished "Apple sucks".
When it comes to Apple "AI" I would imagine a lot of it has to do with how they view privacy.
Have a look at ChatGPT or any other AI service and look at all the data they harvest. Sure Apple could release something similar but I am happy they don't.
I'd rather wait a few months and get someting that works properly and that are tested than someone that's been chanced out Sonos style.
When it comes to Apple "AI" I would imagine a lot of it has to do with how they view privacy.
Have a look at ChatGPT or any other AI service and look at all the data they harvest. Sure Apple could release something similar but I am happy they don't.
I'd rather wait a few months and get someting that works properly and that are tested than someone that's been chanced out Sonos style.
It doesn't look great that they advertised features before launch but it comes with a caveat of 'beta' and no actual launch date, just a 'included in future iOS update' smallprint. From a legal standpoint this could be iOS 18 or iOS 180. If I were being critical I'd say never buy a product based on what it might do tomorrow, only what it does today.
The entire Apple-o-sphere has been a farce this week with the entire thing massively overblown by analysts and commentary alike. Its like people have never come across a delayed or cancelled software feature before. Find me a company that has never done it before! From Microsoft's delays on Windows 10 Mobile, Nintendo scrapping game dev years into a project or abject failures like the Humane Pin it happens all the time. Final Fantasy IX was released on iOS in 2016. I always assumed X was next but 9 years later and here we are!
Are people really that bothered about a contextual Siri? ChatGPT does an excellent job of filling in the knowledge gaps and using it is no different to using Google or Bing in Safari. Apple don't make a search engine, after all.
I'd argue that the bent iPhone 6 and the Butterfly keyboard were far worse because they represented a lack of thoroughness in the product development process. Software can be updated to fix things on the fly; hardware cannot.
I’m not offended by it because it allows me to turn it off. I did try it and it felt a bit clumsy but to be honest I’ve just gotten use to the chat gpt app and I think I prefer all of the AI stuff to be regulated to an individual app.
I never use Siri at all as I find it quicker to just do things yourself..
I very rarely ask it to set a timer when cooking and that’s the only time I use it.
I never use Siri at all as I find it quicker to just do things yourself..
I very rarely ask it to set a timer when cooking and that’s the only time I use it.
Yes. At the same time you could download Google maps if you wanted (if i remember correctly)
Apple Maps was halfbaked and its quite similar to what Sonos did. It prob did push developers to get things done and prob made Apple Maps mature quicker. But its a crap situation to be in as a developer.
Back in 2012, Tim Cook did personally address Apple Maps’ shortcomings in iOS 6, penning an apology letter to customers. At the time, Apple’s attempt to replace Google Maps with its own mapping solution was nothing short of a disaster—users were led to non-existent locations, key landmarks were misplaced, and the entire experience was riddled with inaccuracies. Cook’s direct response was a rare moment of accountability in Silicon Valley, even recommending competitors’ services while Apple worked to fix the mess.
Now, in 2025, Apple faces another crisis—one far bigger and more consequential than a faulty navigation app. This time, the failure is AI, and Cook’s silence is deafening.
Apple’s AI Strategy: A Train Wreck in Slow Motion
While competitors like OpenAI, Google, and Microsoft have rapidly evolved their AI ecosystems, Apple remains conspicuously behind. Siri, once a pioneering voice assistant, has become a punchline compared to the sophistication of ChatGPT and Gemini. Where is Apple’s answer to generative AI? Where is the innovation that users expect from the world’s most valuable tech company?
The reality is that Apple’s AI efforts have been an afterthought, hamstrung by its obsession with privacy-first processing and its reluctance to embrace cloud-based AI at the scale required to compete. While Google and Microsoft seamlessly integrate AI into their productivity tools, Apple struggles to make Siri understand basic multi-step queries.
The Reality: AI Is Defining the Future, and Apple Is Missing It
AI isn’t just another feature—it’s the new computing paradigm. Microsoft is embedding AI into Windows and Office, Google is transforming search with AI, and even startups are outpacing Apple in AI-driven hardware. If Apple doesn’t catch up, it risks becoming irrelevant in a landscape where users expect AI-enhanced experiences across every device.
Which brings us back to accountability. If Cook was willing to take responsibility for Apple Maps in 2012, why isn’t he doing the same now? The AI crisis is far more damaging than a botched maps rollout—it threatens Apple’s entire future.
It’s Time for Cook to Take Responsibility—And Step Aside
Tim Cook has been an extraordinary leader in many ways. Under his tenure, Apple’s revenue has skyrocketed, and its supply chain mastery is unmatched. But Apple is no longer a scrappy innovator—it’s a slow-moving giant missing the AI revolution.
Apple doesn’t need an operations expert at the helm right now. It needs a visionary leader who understands AI and isn’t afraid to take bold risks. Cook’s strengths have propelled Apple for over a decade, but his weaknesses are now holding it back.
If he truly cares about Apple’s future, he should acknowledge this failure, take responsibility, and pass the torch.
In 2012, Cook apologized.
In 2025, he should act.
It’s time for a new era at Apple.
Now, in 2025, Apple faces another crisis—one far bigger and more consequential than a faulty navigation app. This time, the failure is AI, and Cook’s silence is deafening.
Apple’s AI Strategy: A Train Wreck in Slow Motion
While competitors like OpenAI, Google, and Microsoft have rapidly evolved their AI ecosystems, Apple remains conspicuously behind. Siri, once a pioneering voice assistant, has become a punchline compared to the sophistication of ChatGPT and Gemini. Where is Apple’s answer to generative AI? Where is the innovation that users expect from the world’s most valuable tech company?
The reality is that Apple’s AI efforts have been an afterthought, hamstrung by its obsession with privacy-first processing and its reluctance to embrace cloud-based AI at the scale required to compete. While Google and Microsoft seamlessly integrate AI into their productivity tools, Apple struggles to make Siri understand basic multi-step queries.
The Reality: AI Is Defining the Future, and Apple Is Missing It
AI isn’t just another feature—it’s the new computing paradigm. Microsoft is embedding AI into Windows and Office, Google is transforming search with AI, and even startups are outpacing Apple in AI-driven hardware. If Apple doesn’t catch up, it risks becoming irrelevant in a landscape where users expect AI-enhanced experiences across every device.
Which brings us back to accountability. If Cook was willing to take responsibility for Apple Maps in 2012, why isn’t he doing the same now? The AI crisis is far more damaging than a botched maps rollout—it threatens Apple’s entire future.
It’s Time for Cook to Take Responsibility—And Step Aside
Tim Cook has been an extraordinary leader in many ways. Under his tenure, Apple’s revenue has skyrocketed, and its supply chain mastery is unmatched. But Apple is no longer a scrappy innovator—it’s a slow-moving giant missing the AI revolution.
Apple doesn’t need an operations expert at the helm right now. It needs a visionary leader who understands AI and isn’t afraid to take bold risks. Cook’s strengths have propelled Apple for over a decade, but his weaknesses are now holding it back.
If he truly cares about Apple’s future, he should acknowledge this failure, take responsibility, and pass the torch.
In 2012, Cook apologized.
In 2025, he should act.
It’s time for a new era at Apple.
For the majority of customers AI is something they do not know anything about yet. They do don't use it and therefore don't miss it. I am on an two year upgrade cycle of the iphone. It is not available in the majority of european countries, the biggest market of the world (next to china and the US) but what i hear around me is people are a bit afraid of AI and do not know what it could of use to them. So if siri would be rolled out. A lot of people are not using it at the moment because it is not really any help or an addition. So the new siri they do not miss it. And if they need a phone they would buy it anyway.
I haven’t had AI for the past 20 years of phone use so I don’t miss having it now. I have a folder full of AI apps and I barely use them.
One day I might say that I really should have understood the use of AI earlier but the presence or lack of AI doesn’t affect my phone purchase decisions at all.
I did upgrade my iPad mini last week because safari can’t even handle news websites with bloated JavaScript ads anymore with only 4gb of ram.
One day I might say that I really should have understood the use of AI earlier but the presence or lack of AI doesn’t affect my phone purchase decisions at all.
I did upgrade my iPad mini last week because safari can’t even handle news websites with bloated JavaScript ads anymore with only 4gb of ram.