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The problem is that for Apple or Tim Cook to step forward here and to the right thing, they'd have to essentially make the same offer that Jobs made then - if you're not happy with having purchased an iPhone 16 that was supposed to have an advanced Siri, you can return the phone. Does anyone actually think they're going to offer that solution?

Honestly, this is a bad sitch. They sold these devices on the basis of these AI features, and a conversational, useful Siri is probably the feature everyone with an iPhone 16 was most anticipating. As much as I hate to say it, a class-action wouldn't be inappropriate here, and I think ultimately a lot of folks are going to get a payout.
I don't think Apple needs to have people return phones. TBH, I don't know what "compensation" would make me whole, but in some ways that is besides the point. I am (was?) a big Apple proponent, and it is that part of me that is the most disappointed in Apple. It is also the most valuable part of me to Apple because it is what keeps me in the Apple ecosystem and buying more Apple products in the future. I actually recommend that people not upgrade to the any of the iPhone 16's, and I have never done that before. Because once people feel betrayed, it is hard for them to come back, and I do feel betrayed and stolen from; all because of a phone and need to preserve short term profits? Really, Apple? I really thought Tim Cook was better than that, but now I see him as a cold-hearted bean counter. An apology and some act of contrition would address that sense of betrayal. Instead, Apple just keeps silent hoping that the issue will go away. Meanwhile, AI is racing ahead and leaving Apple behind.
 
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It’s bad that they were either over-ambitious or flat out lied about the timeline for “advanced Siri” but what are the (monetary) damages besides loss of consumer trust?

I don’t think the financial damages warrant the time and expense of a lawsuit. Maybe class action attorneys see a cash cow, but for the individual consumer, the promise of a refund can be settled for outside of court.

Public ridicule of Apple leadership is absolutely warranted, and quite honestly, they need to learn to keep their mouths shut unless they *for sure* know a feature/product will be released.

Tim needs to give a public apology, open up refunds for disappointed customers and be removed as CEO. He’s boring, tired and uninspired — completely lacking the Apple spirit.

Personally, I’d like to see Jeff Williams or Craig Federighi in position. At least they have passion and are deeply invested in the end product. It’s evident in their keynote performances, unlike Cook’s fake enthusiasm which never goes unnoticed.
 
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Don't think it will happen. But would like to see Apple clearly define the timelines for new features connected with Apple Intelligence at WWDC.
 
Time for Tim Cook to step up and address the issue! Transparency is best and may help keep Apples loyal customers happy !
 
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Please always need something to complain about. I'd much rather Apple take the time to make it right.

All the same, some sort of press release would be worthwhile IMO, at least to reset expectations. Please will complain, but people will complain anyway.
 
Personally, as a developer, I would like to see a more technical overview of why the delay is happening. Regular consumers don't need the extra details and would probably get confused.

Overall, apple effed up, ok. Get to work and try and deliver at a later date, give and overview of what is needed and announce stuff when it's actually close to being ready.

Part of the problem is requiring full on new features every single major OS update. The devs can't keep up. Lets slow down and release smaller but more polished features when ready.
The problem is in overpromising… Apple is doing quite a lot, recently. Stop announcing features not really almost ready.
“Antenna gate” was different. There was no software solution.
Is there a software solution for AI ?
What if the real issue is the hardware to manage it almost completely on device simply isn’t there ? What if Apple underestimated the RAM and power requirement to have such a system wide feature managed on device (and not online like on Android) ?
Do not forget people saying “Google is doing that” is totally BS: Google Gemini requires a network connection even for set an alarm. Apple was looking for a different solution for privacy.
 
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Is there a software solution for AI ?
What if the real issue is the hardware to manage it almost completely on device simply isn’t there ? What if Apple underestimated the RAM and power requirement to have such a system wide feature managed on device (and not online like on Android) ?


Seems doubtful. Apple designed a three tiered system to accommodate "small" AI tasks locally and offload larger tasks.

From what I've read the issue appears to be around security, privacy, and data integrity.
 
It’s actually a little ridiculous when you zoom out and look at this from start to finish. They promised so much at the time it seemed like they were saying Jesus was making a comeback. It was THAT big. Apple was the company in the world furthest back in the “AI race” and it appeared as they had no clear vision either. Stock valuations were in play and pressure was definitely on from shareholders. They HAD to come up with something. After the presentation there was a bit of euphoria. Apple was BACK. It saved the stock price and even increased it slightly. The way it looked was that it was heading for a correction.

I’d argue they probably did a calculation and figured out they had enough clout and customer satisfaction they could burn off and still be considered great and did a bait and switch to rescue the stock price.

I’d also argue Apple is getting better at hyperbole and worse at product development and programming.
 
Ahh now I know why John Ternus was giggling at that interview that discussed AI. Not that they had something up their sleeve. More like that they really didn’t have anything.
 
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The problem is that for Apple or Tim Cook to step forward here and to the right thing, they'd have to essentially make the same offer that Jobs made then - if you're not happy with having purchased an iPhone 16 that was supposed to have an advanced Siri, you can return the phone. Does anyone actually think they're going to offer that solution?

Honestly, this is a bad sitch. They sold these devices on the basis of these AI features, and a conversational, useful Siri is probably the feature everyone with an iPhone 16 was most anticipating. As much as I hate to say it, a class-action wouldn't be inappropriate here, and I think ultimately a lot of folks are going to get a payout.
Yeah I also switched to an iphone 16 in hope of getting a useful siri (the first time in 14 years)

However, the 14 years failure alone should be reason for several letters. I cannot imagine that anyone from the executives used siri at all :D
 
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This really needs to be penalised in some way. They used that as an advertisement not only to sell devices but also for getting investors. And then the second part of the history is that these delays create concerns about the final product quality. I'm kinda developer and I understand that delays happens, but if you delay something for 1 year or more, then there is something terribly wrong there.
 
Not sure about the rest of the world.
But a quick look on Apple's Web Site here in the UK
It seems Apple is still heavily promoting Apple Intelligence and even Advanced Siri still as top reasons to get the latest iPhone.

 
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Since i buy new Macbook, the first thing i do is turn off this
Apple Intelligence. I don't want to use beta one. Also i do not intend to use any AI stuff on my machine.
Previous was Notion, now this
 
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Personally, as a developer, I would like to see a more technical overview of why the delay is happening. Regular consumers don't need the extra details and would probably get confused.

Overall, apple effed up, ok. Get to work and try and deliver at a later date, give and overview of what is needed and announce stuff when it's actually close to being ready.

Part of the problem is requiring full on new features every single major OS update. The devs can't keep up. Lets slow down and release smaller but more polished features when ready.
Gohan as a teen super saiyan is the best.
 
So I'm sure this has been said in so many ways on here but here is what needs to happen:

1) A letter and video from Tim Cook explaining briefly what they are wanting to do with AI and why it has stalled, and an apology.

2) Fire John Giannandrea once a proper replacement is found, or force him to resign by X date.

3) A live WWDC with live demos showing Apple Intellgence, with who will replace Giannandrea presenting some of the AI.

Personally I don't care that this has happened to much, although the Siri aspect probably was the most interesting part about this whole AI thing.
 
It is a bit rich when Apple have been saying for years now that they had a massive head start with AI and machine learning, only for it to turn out that either that wasn't true or they wasted that head start. The ChatGPT app can already do most of what we wished Siri would do in terms of search and chat and scheduled tasks, if OpenAI had full access to to Apple hardware then it would do everything we wished Siri could do overall.
 
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