I don't care about Siri and AI, it's off on my phone. Can we just have the mail app do notifications correctly?
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Kuo: Cook Should Personally Address Siri Apple Intelligence Failure
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I bought a 16 Pro for the improved camera and new battery before heading off to Japan on holiday. I honestly couldn't tell you what Apple Intelligence is supposed to do or if it's even turned on. I initially made some funny characters in Image Playground and haven't touched it since.
What problem? I don’t see a problem, only a delay. It may be a “problem” to some, but not me.
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I am no one. Spent extra to get my wife a 16 for the functionality. By 18.1, she was asking where all the intelligence stuff was. It was THE advertised feature for this series release.
If that’s the case, ads wouldn’t need to be scrubbed.
If they come back this year or next and tell me my iPhone 16 Pro won’t work with the new Siri in any way, I would absolutely want compensation.
They promised all the features in iOS 18, if I recall correctly.
"don't worry, guys. you're just using it wrong! here's a free case bumper to make you forget this issue ever happened."
Sorry, but this proves some terrible misunderstanding.
Users don't know about AI and they don't "use" it. From their point of view, this is absolutely correct.
But AI changes and already changed the way we interact with computers. It makes a lot of tasks simpler and easier to understand. So if Siri would work the way people expect it, they wouldn't think of "generative AI" and they wouldn't think a second about why or how Siri works.
When you would ask people how Siri completed the task to call an Uber they will give you an answer like "because I told Siri to call an Uber". But all of this has nothing to do with current implementation of Siri and prerecorded answers.
Downplaying the role of AI in all of those tasks is a terrible ... - I don't have any words for this kind of view.
That’s not to say Apple at this point shouldn’t communicate their intentions. But whether this delay in some people’s opinion is the worst thing to hit apple or a bump in the road is each one’s opinion.
I think Gruber had a good point. If you cannot even demo your features, you should not be marketing them as part of a product. It’s. vaporware at that point and not honest.
Yes. Caveat emptor, but integrity matters. Trust matters. False advertising matters. It is irrelevant to me whether some people care or don’t care about AI. Don’t promise things you cannot deliver. Don’t make the vast majority of all your marketing about features that aren’t even remotely close to being available and may never be available. We’ve seen numerous times where Apple limits features only to new hardware, and I now fully expect all new Siri features, if they even come, will be highly limited on the iPhone 16 series.
I know for me, my trust is seriously lowered for Apple. It blows my mind that so many people think people should be blamed for being tricked instead of actually putting accountability on the people who falsely advertised.
Yes. Caveat emptor, but integrity matters. Trust matters. False advertising matters. It is irrelevant to me whether some people care or don’t care about AI. Don’t promise things you cannot deliver. Don’t make the vast majority of all your marketing about features that aren’t even remotely close to being available and may never be available. We’ve seen numerous times where Apple limits features only to new hardware, and I now fully expect all new Siri features, if they even come, will be highly limited on the iPhone 16 series.
I know for me, my trust is seriously lowered for Apple. It blows my mind that so many people think people should be blamed for being tricked instead of actually putting accountability on the people who falsely advertised.
Indeed... I've been a loyal customer since 1977 as for the past decade or so more and more I'm feeling like a lemon that's there to be squeezed for shareholder's lemonade.
Heck way back in ancient times (aka the 80s) developers got 50% off hardware (I recall there was a similar discount for university students and faculty)... not to mention the swag at dev conferences (I remember at the first 2 Newton PDA dev confs got lucky and won the drawing for a prize transparent Newton 2 years in a row).
Very different Apple today (for better and worse). Certainly the feeling of being part of a special Apple community is long gone (even as a dev) but I guess that's like screaming for the kids to get off my lawn.
Yep. I have been thinking about something Job's said, something along the lines of when marketing takes control of a company, it's all down hill.
Perhaps it is a good time for a reorg. When there is no passion left at the top and you go on cruise control, following along with the daily fads,(foladables) you're doomed.
Awh, guys, give us a break.
Apple made a major misstep with the way that it handled the delay of Apple Intelligence features for Siri, Apple analyst Ming-Chi Kuo said today. Announcing the delay through a press statement was a bad decision, and Apple should instead have gone through official channels.
Kuo referenced the well-known "Antennagate" PR crisis when the iPhone 4 launched in 2010, and the way that then Apple CEO Steve Jobs handled it. Jobs personally responded to multiple customer emails, and then Apple held a press conference to address concerns about the iPhone 4's cellular signal. Jobs ended up announcing that Apple would provide free bumpers for all iPhone 4 uses to mitigate the issue, and allow customers who were still unhappy to return their iPhones.
The implication in Kuo's statement is that Apple CEO Tim Cook and other executives should follow Jobs' example, giving customers more insight into what's going wrong with Siri development.
Kuo acknowledges that it takes time to develop artificial intelligence services, and that Apple's early announcement of Apple Intelligence Siri features at WWDC 2024 is understandable "given the pressure from the board and shareholders." With the company unable to deliver the feature set in the promised timeline, Apple needs to provide a more concrete response.
In the midst of Antennagate, Jobs was transparent about Apple's position and offered a concrete solution. Jobs said that Apple did not "fully understand if there were problems" when the iPhone 4 first came out, but that the company had a responsibility to educate as a "leader in the smartphone world." "We're not perfect, and we're working our asses off," Jobs said.
Back in 2012, Cook did personally address Apple Maps shortcomings in iOS 6, penning an apology letter to customers. He told customers that he was sorry, and he provided insight into Apple's work to make the Maps app better. Given the uproar over the delayed Siri overhaul, it could make sense for Cook to again speak to customers directly.
Article Link: Kuo: Cook Should Personally Address Siri Apple Intelligence Failure
As a neophyte about AI, I believe I can say that, for a few “expert” people nobody knows how the hell it works and for what. And we all know how for the last 40 years Apple reserve the right not to step on the stage “as Barmer” did to announce a final “thing” going nowhere. Does anybody think that, curiously, a company expanding into news facilities practically on weekly bases, Apple does not have its research centre to, as traditionally has done, bring a more polished product, and not the bloody idiocy of Microsoft AI interrupting our daily tasks, and how to get rid of that pesky inherency?
A couple of things…….
For “people on the street” (not anyone here, I’d argue hehe) it seemed as Apple Intelligence was THE main feature of the iPhone 16-series. Whether it was a beta or not I don’t think most people “got” or understood what actually means. But it also doesn’t seem to annoy the same customers because they’re not really that interested in AI at the moment…(perhaps not…ever?). BUT that it was put on top of the marketing hype, is absolutely atrocious from a consumer protection standpoint. It was false advertising. And yes, fine print…but that was definitely not the impression Apple wanted to leave or left with regular consumers. It was a gross overreach.
The Siri-farse has been an horrendous situation for many many years. It/she basically does nothing more than she did 5 years ago. And yes, she CAN do more, but people get so fed up with her answers they give up using her. Which is also why Apple shouldn’t have used it at all in the marketing of the 16 because it risked compounding the sentiment out there that she’s useless. So they are tearing down what little goodwill she had left
And…comparing Apple to Microsoft or any other software company is rather pointless in this situation because Apple has ALWAYS claimed they were better than everyone with regards to SW. And lately, it hasn’t been that great honestly function wise. And we’re seeing a lot more bugs as well, that seems to,perpetuate through several iterations of versions.
My claim is we can demand more from Apple than the others because Apple says so and they charge a high premium for it.
The bent 6 was a bit of a nothing burger that didn’t effect that many. And they changed the internal design pretty quickly? Wasn’t it a metal piece inside the frame that actually cut into the aluminium or something? Like a knife edge? BUT it was slightly embarrassing, considering the wastly superior design skills they had at the time.
And yes, Butterfly keyboard was absolutely way way worse. But I was only thinking phones here. And the worst part of the Butterfly-saga was that they held on to their convictions and turned it into a 3-part saga. My mom has the last Air with it and it’s horrible even when it works.
BUT I stand by my accusations. The way they marketed Apple Intelligence, how few other features the 16 had, how little it could do, how slow the release of features has been and now the postponement until who knows when, all together that is their worst mistake. Someone must have known it was that bad and someone else knew it and went ahead with it anyway.
I’m not saying Apple makes bad phones or products. I’m saying we should be able to expect MORE from Apple than others. Not just the premium price, but how they also WANT to be regarded. The best, period. Currently, they’re not….WITH PHONES. They still have an edge when it comes to ecosystem. But it’s also not gone very far of late and nobody else has done much to catch up either. So they are still best there.
And laptops they absolutely CRUSH any competition. And the new chips in desktop also blows everything else out of the water.
Just….I feel it’s been at the cost of the iPhones of the last 3 to perhaps 4 years. That’s all, not most more than that 😎
Yeah, but I think the point Kuo and others are making is about making such a public announcement about it if it wasn't anywhere near ready. And worse, to use it as a marketing ploy to specifically sell these upgraded phones for that exact reason. This looks real bad. This has "class action" written all over it.
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There is no software solution for trying to use ChatGPT, Gemini or any other LLM-based system to power Siri, while reaching the high standards that Apple is known for.
The biggest mistake here was relying on these systems. And no, not even Apple can develop an LLM-based system that works to these high standards. LLM’s hallucinate and it is not a bug, it’s an expected behavior.
Apple should have skipped the AI-hype altogether, but there’s a lot of pressure from customers, media and the market.
A class action lawsuit is definitely incoming. They sold iPhone 16 upgrades for Siri AI.
Go rewatch the announcement. It was all about ai. Now most of the features they promised have been removed or postponed. This may be the biggest Apple class action in history and should almost assuredly trigger Cook’s golden parachute to open.
Go rewatch the announcement. It was all about ai. Now most of the features they promised have been removed or postponed. This may be the biggest Apple class action in history and should almost assuredly trigger Cook’s golden parachute to open.
The article refers to the antenna gate. I think Jobs handling of the Mobile Me debacle is a better example. He did not try to tell people they were using it wrong. He gathered the team, asked them what Mobile Me was promising to do, then vigourously shaked the team on why that promise was so poorly kept, if at all.