Kuo: iPhone 11 Pro and iPhone 11 Pro Max Have Accounted for Combined 55% of Pre-Orders

MacRumors

macrumors bot
Original poster
Apr 12, 2001
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Yesterday, noted Apple analyst Ming-Chi Kuo said that iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max pre-orders have been better than expected so far, noting that demand for the higher-end iPhone 11 Pro models is particularly strong in the United States due to trade-in and financing options.


In a follow-up research note with TF International Securities today, seen by MacRumors, Kuo now specifies that the iPhone 11 Pro and iPhone 11 Pro Max models have accounted for 55 percent of pre-orders to date. By extension, that would mean the lower-priced iPhone 11 has comprised 45 percent of pre-orders.

Kuo notes that shipment volumes of the higher-end OLED display models are "better than last year." A year ago, he estimated the iPhone XS and iPhone XS Max would account for a combined 40-45 percent of 2018 iPhone lineup shipments.

While the iPhone 11 should be the best-selling iPhone of the 2019 lineup, Apple's push towards monthly installments like the iPhone Upgrade Program may be convincing more customers to opt for the higher-priced models, as the $999-plus price tags are less steep when they are spread out over two years.

Apple no longer shares iPhone pre-order figures, nor has it ever disclosed iPhone sales on a model-by-model basis, so it is unclear how Kuo's "survey" results are determined, but Apple's online shipping estimates are one factor.

In today's note, Kuo also reiterated that 2020 iPhones will feature 3D sensing time-of-flight rear cameras with 7P lenses.

Article Link: Kuo: iPhone 11 Pro and iPhone 11 Pro Max Have Accounted for Combined 55% of Pre-Orders
 
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archvile

macrumors 6502
Oct 27, 2007
463
587
Phone debt is such a silly thing. Even if it is 0% APR through a carrier or Apple, it is still debt. People buying things that they can't afford otherwise.

My sister is trading in her XS for an 11. I'm like, why? Why be perpetually paying for a phone? And why put yourself in debt over a cell phone?
 

fokmik

macrumors 68040
Oct 28, 2016
3,817
3,097
USA
I think this year’s iPhone will sell very well. As will next year. And possible the year after that...

I do wonder what the future of iPhone looks like though. I’m sure they have a bunch of other stuff up their sleeve for the future.
its simple, 2020 iphones will looks almost the same but with slimmer bezels and a smaller notch
 

FlyingDutch

macrumors regular
Aug 21, 2019
183
231
Eindhoven (NL)
Phone debt is such a silly thing. Even if it is 0% APR through a carrier or Apple, it is still debt. People buying things that they can't afford otherwise.

My sister is trading in her XS for an 11. I'm like, why? Why be perpetually paying for a phone? And why put yourself in debt over a cell phone?
Because people have choices.
 

newyorksole

macrumors 68040
Apr 2, 2008
3,605
3,301
New York.
Phone debt is such a silly thing. Even if it is 0% APR through a carrier or Apple, it is still debt. People buying things that they can't afford otherwise.

My sister is trading in her XS for an 11. I'm like, why? Why be perpetually paying for a phone? And why put yourself in debt over a cell phone?
How is it debt if the payments are being taken from someone’s checking account? How is it debt when someone has the funds to pay for it in full, but would rather spread it out?

You think everyone who finances an iPhone is in debt? Also, the 11 is a nice upgrade from the XS. Is it night and day? No. But people can buy whatever they want, whenever they want.

I think you have a misconception and misunderstanding of this whole concept.
 

roland.g

macrumors 604
Apr 11, 2005
6,527
1,422
I think most 11 Pro/Pro Max buyers are 8 and prior owners. Probably less and less X/XS/XS Max upgraders outside of the have to update every year folks. I was one of those and am keeping my 2017 X for a 3rd year.
 

newyorksole

macrumors 68040
Apr 2, 2008
3,605
3,301
New York.
its simple, 2020 iphones will looks almost the same but with slimmer bezels and a smaller notch
Yeah uhh I’m not just talking about next year’s models Lol. I’m curious about the next 10 years of iPhone. Very curious.

Apple isn’t going anywhere for a long time, but I’m always thinking.
 

Strelok

macrumors 65816
Jun 6, 2017
1,235
1,415
United States
Phone debt is such a silly thing. Even if it is 0% APR through a carrier or Apple, it is still debt. People buying things that they can't afford otherwise.

My sister is trading in her XS for an 11. I'm like, why? Why be perpetually paying for a phone? And why put yourself in debt over a cell phone?
But what if we can afford it but choose to just take the 0% loan since it’s literally ZERO PERCENT. $1000+ today or $1000+ over 2 years, I’m not sure why you would fork over the cash now unless your credit is bad.