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macrumors bot
Original poster
Apr 12, 2001

Apple has seen high demand for the 6.7-inch iPhone 14 Pro Max, which could lead the company to further differentiate the next-generation iPhone 15 Pro and Pro Max, according to Apple analyst Ming-Chi Kuo. Apple could add exclusive features to the iPhone 15 Pro Max in an effort to encourage more people to purchase the larger and more expensive device.


Kuo last week said that Apple asked manufacturing partners to ramp up production of the iPhone 14 Pro models due to strong demand, and today, he noted that the iPhone 14 Pro Max accounts for approximately 60 percent of the total order increase of the Pro models.

With the demand for the iPhone 14 Pro models, Apple has asked its suppliers to shift from iPhone 14 production to iPhone 14 Pro production. Apple's iPhone 14 and iPhone 14 Plus are reportedly seeing demand that is "obviously lackluster," according to Kuo.

The suggestion that Apple might aim to further differentiate the 6.1 and 6.7-inch iPhone 15 models is somewhat in line with a recent rumor that we heard from Bloomberg's Mark Gurman, suggesting that instead of an "iPhone 15 Pro Max," we'll get an "iPhone 15 Ultra."

Gurman says that Apple could replace Pro Max branding with Ultra branding, and while he didn't mention additional features for the "Ultra" model, a name difference between the "Pro" and the "Ultra" could perhaps indicate that the larger iPhone 15 would get features not available in the smaller Pro model.

As of right now, rumors indicate that the iPhone 15 could see a design update with a swap to USB-C instead of Lightning and new periscope telephoto lens technology. Everything that we know about the iPhone 15 so far can be found in our iPhone 15 roundup.

Article Link: Kuo: iPhone 14 Pro Max Popularity Could Lead to More Differentiation Between iPhone 15 Pro and iPhone 15 Pro Max


macrumors 6502
Jul 25, 2012
Great, that's all we need: more fragmentation. It used to be iPhone, then there was iPhone and iPhone Pro, then Pro and Pro Max. Lets add a third category just for the flagship version, plus the two standards, and a low cost version. Didn't Steve Jobs work to eliminate so much fragmentation when he came back to apple?


macrumors 68020
Aug 25, 2016
USB-C Thunderbolt will be enough for me to upgrade lol

How about dual front facing symmetrical speakers? I can't even see the sliver of the front speaker on the iPhone 14 Pro, it would be cool if they can have the grill on the bottom end as well.


macrumors member
Feb 20, 2004
Bay Area
I really hope they *don't* return to differentiating features between Pro and Pro Max. I'd love a bigger screen as much as anyone, but at some point the device becomes too big and heavy for truly mobile users. Try sitting down with a Max in your front pocket. The regular Pro should never be second class to the Max for this reason alone.


Jan 21, 2016
Northern California
Yeah, I don't support this. People shouldn't be punished for wanting a smaller phone.

I don't need a "phablet" (how I hate that term), but I like to have the high-end features. That's why I have the 13 Pro. I don't want a deliberately nerfed phone.

I know this is common in the Android world, but I've been happy that Apple hasn't been doing this (well, mostly).


macrumors 65816
Dec 28, 2009
Oh no. What about those of us who don’t like enovrmeous phones, but still want the best features? Apple already cancelled the mini line. I still think there is still a market for top of the line phones with the best cameras that are not like having bricks in the pocket.


macrumors 68030
Sep 21, 2009
Maybe it isn’t the screen size that makes the difference (mini vs plus) for buyers in general. Maybe the buyers are interested in simply having the premium features.

Perhaps Apple could simplify their line. Have a budget iPhone maybe iPhone minus. Then the Pro gets renamed back to just iPhone. Then Pro Max goes to just iPhone Max.

Three models, much simpler, easier to select from.
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