Kuo: iPhone 14 Pro Max Popularity Could Lead to More Differentiation Between iPhone 15 Pro and iPhone 15 Pro Max

[MacRumors]

Apple has seen high demand for the 6.7-inch iPhone 14 Pro Max, which could lead the company to further differentiate the next-generation iPhone 15 Pro and Pro Max, according to Apple analyst Ming-Chi Kuo. Apple could add exclusive features to the iPhone 15 Pro Max in an effort to encourage more people to purchase the larger and more expensive device.

Kuo last week said that Apple asked manufacturing partners to ramp up production of the iPhone 14 Pro models due to strong demand, and today, he noted that the iPhone 14 Pro Max accounts for approximately 60 percent of the total order increase of the Pro models.

https://twitter.com/i/web/status/1575168029151080448

With the demand for the iPhone 14 Pro models, Apple has asked its suppliers to shift from iPhone 14 production to iPhone 14 Pro production. Apple's iPhone 14 and iPhone 14 Plus are reportedly seeing demand that is "obviously lackluster," according to Kuo.

The suggestion that Apple might aim to further differentiate the 6.1 and 6.7-inch iPhone 15 models is somewhat in line with a recent rumor that we heard from Bloomberg's Mark Gurman, suggesting that instead of an "iPhone 15 Pro Max," we'll get an "iPhone 15 Ultra."

Gurman says that Apple could replace Pro Max branding with Ultra branding, and while he didn't mention additional features for the "Ultra" model, a name difference between the "Pro" and the "Ultra" could perhaps indicate that the larger iPhone 15 would get features not available in the smaller Pro model.

As of right now, rumors indicate that the iPhone 15 could see a design update with a swap to USB-C instead of Lightning and new periscope telephoto lens technology. Everything that we know about the iPhone 15 so far can be found in our iPhone 15 roundup.

Article Link: Kuo: iPhone 14 Pro Max Popularity Could Lead to More Differentiation Between iPhone 15 Pro and iPhone 15 Pro Max

 

[spitcoff]

Apple's ‌iPhone 14‌ and ‌iPhone 14‌ Plus are reportedly seeing demand that is "obviously lackluster,"


Maybe because the 14 is basically the 13 with some new color options

 

[TheYayAreaLiving 🎗️]

Apple needs to consider regular iPhone 14/15 models for the Spring event. No point introducing them during Fall Event. The Pro model steals the thunder.

Could it be? In 2023, we may see...

1. iPhone 15 Pro
2. iPhone 15 Pro Max
3. iPhone 15 Ultra

 

[I7guy]

Pro max is the sleeper hit. Whoda’ thunk!

 

[bpeeps]

Apple's ‌iPhone 14‌ and ‌iPhone 14‌ Plus are reportedly seeing demand that is "obviously lackluster,"


Maybe because the 14 is basically the 13 with some new color options

Most people don't know the difference, only tech enthusiasts do.

 

[dms_91]

Tried using the 14 Pro Max for a week since launch. Returned for 14 Pro. Great size for daily use.

 

[Kramerjn]

That would be frustrating. I, for one, like the higher end features of the Pro models, but I can't stand the giant phone.

 

[giebe]

how about just an iPhone 15 Mini, iPhone 15 und 15 Max. All coming with the pro features.

 

[Eldaerenth Faexidor]

This is a terrible idea. The Max is not for everyone. Keep the Pro’s equal please!

 

[TheYayAreaLiving 🎗️]

how about just an iPhone 15 Mini, iPhone 15 und 15 Max. All coming with the pro features.

The battery life in iPhone 15 Mini won't be able to handle the Pro Camera features

 

[iamgalt]

Great, that's all we need: more fragmentation. It used to be iPhone, then there was iPhone and iPhone Pro, then Pro and Pro Max. Lets add a third category just for the flagship version, plus the two standards, and a low cost version. Didn't Steve Jobs work to eliminate so much fragmentation when he came back to apple?

 

[darthbane2k]

Then Apple are clueless. People dont want differentiation. They also dont want to feel like they have the dud model. There should be one iPhone , the best iPhone they can possibly make - one spec in two different sizes.

 

[symphony]

USB-C Thunderbolt will be enough for me to upgrade lol

How about dual front facing symmetrical speakers? I can't even see the sliver of the front speaker on the iPhone 14 Pro, it would be cool if they can have the grill on the bottom end as well.

 

[surfsofa]

I really hope they *don't* return to differentiating features between Pro and Pro Max. I'd love a bigger screen as much as anyone, but at some point the device becomes too big and heavy for truly mobile users. Try sitting down with a Max in your front pocket. The regular Pro should never be second class to the Max for this reason alone.

 

[JM]

I can never get enough screen.

If only there was a device with cellular capabilities that had an 8.3” screen, I would jump all over that.

🤔 anyone know of something like that?

 

[nvmls]

Aside from blowing smoke, Kuo's secret hobby is to feed Timmey great ideas.

 

[SSDGUY]

I hope not. I like/want/need the top end features, esp for the camera, but don't want the ultra brick size.

 

[Radeon85]

Wouldn't mind seeing the max screen size pushed to 7".

 

[SSDGUY]

The battery life in iPhone 15 Mini won't be able to handle the Pro Camera features

Sure it will. Just won't last as long.

 

[ThisBougieLife]

Yeah, I don't support this. People shouldn't be punished for wanting a smaller phone.

I don't need a "phablet" (how I hate that term), but I like to have the high-end features. That's why I have the 13 Pro. I don't want a deliberately nerfed phone.

I know this is common in the Android world, but I've been happy that Apple hasn't been doing this (well, mostly).

 

[ahostmadsen]

Oh no. What about those of us who don’t like enovrmeous phones, but still want the best features? Apple already cancelled the mini line. I still think there is still a market for top of the line phones with the best cameras that are not like having bricks in the pocket.

 

[SSDGUY]

Wouldn't mind seeing the max screen size pushed to 7".

iPad Mini Mini?

 

[Eldaerenth Faexidor]

Aside from blowing smoke, Kuo's secret hobby is to feed Timmey great ideas.

I dunno. Kuo is the least remarkable analist imo. I’m not too worried about his so called analytical predictions.

 

[nwcs]

Maybe it isn’t the screen size that makes the difference (mini vs plus) for buyers in general. Maybe the buyers are interested in simply having the premium features.

Perhaps Apple could simplify their line. Have a budget iPhone maybe iPhone minus. Then the Pro gets renamed back to just iPhone. Then Pro Max goes to just iPhone Max.

Three models, much simpler, easier to select from.

 

[GuruZac]

15 Pro Max or Ultra or whatever they call it is my next upgrade. I hope they do not differentiate between the 2 Pro models tho. That makes no sense. Like in order get the actual Pro iPhone experience you have to get the 6.7” display… I’m glad they stopped doing that on the MacBook Pros finally.