Kuo: iPhone 15 Pro Max to Account for 35–40% of New iPhone Shipments

[MacRumors]

Apple is aiming for the highest-end iPhone 15 Pro Max to account for roughly 35–40% of initial shipments for the iPhone 15 series when it launches next month, according to analyst Ming-Chi Kuo. That would give Apple's most expensive model the highest share among the four models in the lineup, with Apple planning for Pro Max shipments to be 10–20% higher than for the iPhone 14 Pro Max last year.

One of the main features pushing users toward the iPhone 15 Pro Max is expected to be the periscope lens camera, which will allow for higher optical zoom of 5x–6x compared to the 3x optical zoom available in the current models. The new periscope lens camera will be exclusive to the Pro Max model this year before expanding to the smaller iPhone 16 Pro next year.

iPhone 15 Pro Max, the most expensive iPhone, accounts for 35–40% of iPhone 15 series shipments, the highest share. iPhone 15 Pro Max shipments in 2H24 also grew 10–20% YoY compared to iPhone 14 Pro Max in the same period. It means Apple is optimistic about the selling point of the periscope, which is only available in iPhone 15 Pro Max.

The staged rollout to the Pro lineup will allow Apple and its exclusive supplier of periscope lenses, Largan, to start with production of 15–20 million iPhone units equipped with the component this year before growing by 70–80% to around 30 million next year.

Kuo notes that the periscope lens costs about three to four times more than a traditional high-end lens, meaning Largan will benefit significantly from its partnership with Apple to provide the component. The new lens for the iPhone 15 Pro Max and other improvements could see Apple increase the cost of the Pro models by at least $100 compared to the current lineup.

The iPhone 15 lineup will be debuting in just a few weeks, with rumors pointing to an event on Tuesday, September 12. Pre-orders should begin a few days later, with a launch following on Friday, September 22.

Some rumors had indicated the Pro Max model could see a delayed launch by a few weeks, but Kuo reported earlier today that mass shipments of that model are beginning this week, so while there may be some early supply constraints, the iPhone 15 Pro Max is likely to become available alongside the rest of the new lineup.

Article Link: Kuo: iPhone 15 Pro Max to Account for 35–40% of New iPhone Shipments

 

[spartan1967]

That is one heck of a courageous projection.

 

[james2538]

Oh good, hopefully that means less people fighting over the phone that actually fits in my pocket.

 

[Nautilus007]

The fact that Apple keeps the iPhone design the same for 4 years and raises the price for a "pErIScoPe LeNS" is a joke.

 

[jz0309]

Interesting, but not surprising, the most new features in that model.
Question remains, how many units will be sold? Price increase might impact that but most likely after the initial “gotta get the new iPhone” craze…

 

[zakarhino]

Completely unsurprising, everyone in my family uses a Pro Max variant except for one person and it's probably the most common variant I see in the wild (except for the base iPhone).

It seems like the iPhone that gets the least attention is the regular Pro.

 

[Born Again]

Where are my macrumor mini owners who said they’d never buy another iPhone but now are secretly planning to buy an iPhone pro max?

 

[JapanApple]

one of our iPhones need upgrading, 15 iPhone will be it.....cant wait another year. battery is bad.

 

[mrr]

That seems optimistic given the expected price increase.

 

[eatrains]

Nobody wants phones anymore, just small tablets they can use on the couch.

RIP mini

 

[surfzen21]

Oh good, hopefully that means less people fighting over the phone that actually fits in my pocket.

I've never considered the max variant of the Pro phones before. I can barely fit the normal one in some of my pockets.

However, this go around I am considering it.

I will probably go to the store, play with both of them, try and stick the larger on in my smaller pocket jeans, hope I don't get accused of trying to steal it 😂, and unless its completely outrageous, but the max or ultra or whatever they call it.

 

[erikkfi]

I just want to officially state that I don’t understand you people who want to carry around a giant boat anchor in your pocket everywhere you go.

 

[DocMultimedia]

Ugh. I might have to buy the big one if the camera is really that much better. I'm mostly a camera phone user. If Pros match cameras next year I'll go back to the smaller iPhone. They'd better name the big one Ultra, since pros with different features is rather putrid.

 

[maxrest]

This makes sense to me given there’s going to be a difference btwn the pro and pro max. I, myself, love the pro max and can’t imagine going back down to a smaller size. I honestly don’t think it’s that big and it fits in all of my pockets pretty easily 🤷🏽‍♂️

 

[Ralfi]

Do we know what Optical Zooms the other iPhone 15 models may get, & also which models will have Macro capabilities (i've missed the latter especially, in the iPhone 13)?

I just want to officially state that I don’t understand you people who want to carry around a giant boat anchor in your pocket everywhere you go.

The big phones have always been too hefty/impractical for me. If they were able to find a way to lighten their load, i'd find them more appealing, especially now that i'm using my phone more for emails/messages/text based tasks.

 

[Momof2.1107]

I just want to officially state that I don’t understand you people who want to carry around a giant boat anchor in your pocket everywhere you go.

It’s not as big as people describe, and I’m a woman with small hands and wrists, rarely carry a purse, and wear stretch jeans. I have 0 issues carrying my Pro Max and it’s not heavy.

 

[kkee]

I was planning for Pro but now I am so tempted to get Max Pro. Is this Apple effect?

I would admit that pre-emptive hype over most expensive model is rather genius. And it's all done based on rumors. Subtle, Apple, really subtle.

 

[Mr. Dee]

I think the price increase is gonna be in the Pro Max only.

 

[Lcgiv]

Ugh. I might have to buy the big one if the camera is really that much better. I'm mostly a camera phone user. If Pros match cameras next year I'll go back to the smaller iPhone. They'd better name the big one Ultra, since pros with different features is rather putrid.

I feel like if tons of people get hooked to buy the most expensive model for the camera they’ll never bring it down 😂

 

[Sasparilla]

I think the price increase is gonna be in the Pro Max only.

It'll be interesting to see what they do I've thought if they raise the price of the small Pro then all of a sudden the large base model doesn't look so out of place market / price wise and would probably sell better - whether that is a desirable outcome for them is another question.

 

[gaximus]

Shipments to where, I haven’t even preordered yet.

 

[Paul6s]

Just wondering which color will sell out first.

 

[StoneJack]

My Pro Max 13 can do everything 15 Pro can and at lower price (read zero). So I will not "upgrade" to 15 pro. If I need optical zoom, my Nikon camera can zoom faster and better and in low light so I am covered with that. Other than that, see no changes.

 

[McWetty]

I guess my mom was wrong… I’m not cool since I’m just getting the regular 15Pro.

 

[gaximus]

The fact that Apple keeps the iPhone design the same for 4 years and raises the price for a "pErIScoPe LeNS" is a joke.

I used to always be excited about a new design, but ever since they squared off the edges again, I‘m afraid they will redesign it again, with rounded edges. The only physical change I would want Apple to make is to get rid of the camera bump. If they could do that, WITHOUT sacrificing any camera quality, then I would be happy.