Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.


macrumors bot
Original poster
Apr 12, 2001

Apple is aiming for the highest-end iPhone 15 Pro Max to account for roughly 35–40% of initial shipments for the iPhone 15 series when it launches next month, according to analyst Ming-Chi Kuo. That would give Apple's most expensive model the highest share among the four models in the lineup, with Apple planning for Pro Max shipments to be 10–20% higher than for the iPhone 14 Pro Max last year.


One of the main features pushing users toward the iPhone 15 Pro Max is expected to be the periscope lens camera, which will allow for higher optical zoom of 5x–6x compared to the 3x optical zoom available in the current models. The new periscope lens camera will be exclusive to the Pro Max model this year before expanding to the smaller iPhone 16 Pro next year.
iPhone 15 Pro Max, the most expensive iPhone, accounts for 35–40% of iPhone 15 series shipments, the highest share. iPhone 15 Pro Max shipments in 2H24 also grew 10–20% YoY compared to iPhone 14 Pro Max in the same period. It means Apple is optimistic about the selling point of the periscope, which is only available in iPhone 15 Pro Max.
The staged rollout to the Pro lineup will allow Apple and its exclusive supplier of periscope lenses, Largan, to start with production of 15–20 million iPhone units equipped with the component this year before growing by 70–80% to around 30 million next year.

Kuo notes that the periscope lens costs about three to four times more than a traditional high-end lens, meaning Largan will benefit significantly from its partnership with Apple to provide the component. The new lens for the iPhone 15 Pro Max and other improvements could see Apple increase the cost of the Pro models by at least $100 compared to the current lineup.

The iPhone 15 lineup will be debuting in just a few weeks, with rumors pointing to an event on Tuesday, September 12. Pre-orders should begin a few days later, with a launch following on Friday, September 22.

Some rumors had indicated the Pro Max model could see a delayed launch by a few weeks, but Kuo reported earlier today that mass shipments of that model are beginning this week, so while there may be some early supply constraints, the iPhone 15 Pro Max is likely to become available alongside the rest of the new lineup.

Article Link: Kuo: iPhone 15 Pro Max to Account for 35–40% of New iPhone Shipments


Sep 25, 2018
Interesting, but not surprising, the most new features in that model.
Question remains, how many units will be sold? Price increase might impact that but most likely after the initial “gotta get the new iPhone” craze…


macrumors 6502a
May 31, 2019
New York
Oh good, hopefully that means less people fighting over the phone that actually fits in my pocket.
I've never considered the max variant of the Pro phones before. I can barely fit the normal one in some of my pockets.

However, this go around I am considering it.

I will probably go to the store, play with both of them, try and stick the larger on in my smaller pocket jeans, hope I don't get accused of trying to steal it 😂, and unless its completely outrageous, but the max or ultra or whatever they call it.


macrumors 6502
Apr 29, 2021
This makes sense to me given there’s going to be a difference btwn the pro and pro max. I, myself, love the pro max and can’t imagine going back down to a smaller size. I honestly don’t think it’s that big and it fits in all of my pockets pretty easily 🤷🏽‍♂️


macrumors 601
Dec 22, 2016
Do we know what Optical Zooms the other iPhone 15 models may get, & also which models will have Macro capabilities (i've missed the latter especially, in the iPhone 13)?

I just want to officially state that I don’t understand you people who want to carry around a giant boat anchor in your pocket everywhere you go.

The big phones have always been too hefty/impractical for me. If they were able to find a way to lighten their load, i'd find them more appealing, especially now that i'm using my phone more for emails/messages/text based tasks.


macrumors demi-goddess
Sep 22, 2015
Washington, DC
I just want to officially state that I don’t understand you people who want to carry around a giant boat anchor in your pocket everywhere you go.
It’s not as big as people describe, and I’m a woman with small hands and wrists, rarely carry a purse, and wear stretch jeans. I have 0 issues carrying my Pro Max and it’s not heavy.


macrumors regular
Nov 10, 2017
Ugh. I might have to buy the big one if the camera is really that much better. I'm mostly a camera phone user. If Pros match cameras next year I'll go back to the smaller iPhone. They'd better name the big one Ultra, since pros with different features is rather putrid.
I feel like if tons of people get hooked to buy the most expensive model for the camera they’ll never bring it down 😂


macrumors 68000
Jul 6, 2012
I think the price increase is gonna be in the Pro Max only.
It'll be interesting to see what they do I've thought if they raise the price of the small Pro then all of a sudden the large base model doesn't look so out of place market / price wise and would probably sell better - whether that is a desirable outcome for them is another question.


macrumors 68020
Oct 11, 2011
The fact that Apple keeps the iPhone design the same for 4 years and raises the price for a "pErIScoPe LeNS" is a joke.
I used to always be excited about a new design, but ever since they squared off the edges again, I‘m afraid they will redesign it again, with rounded edges. The only physical change I would want Apple to make is to get rid of the camera bump. If they could do that, WITHOUT sacrificing any camera quality, then I would be happy.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.