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It really doesn't.

The MacBook Air M2 is a superior laptop for the 13" crowd. Lighter weight, bigger display, better Facetime camera, Bluetooth 5.3, and, despite all this, cheaper, and with a thinner case.

For the people that really need a "Pro" and are willing to sacrifice weight and thinness, there is the 14" model with much better performance - better cooling (i.e. it has fans), faster Pro chips, more RAM et.c. for not much more.

The only reason I see the for the "Fake Pro" as you call it is the Touch Bar (which was controversial to begin with) and maybe most importantly - a lot of organisations worldwide that wrongfully believe their users need a Pro to do any actual work, so they purchase the old and cheap Pro, not knowing that the Air is actually the better option. I tend to see this a lot.

I think Apple should focus on bringing down the price of the "new Pro" and retire this old Touch Bar thingy.
Rumors keep swirling about Apple working on a 'budget' MacBook Pro. Hopefully they will just take the current 13 MBP, lower some of the specs, maybe jam in an M1 Pro chip, kill the Touch Bar and call it a day. We don't need both models. It's redundant and confusing.
 
It makes total sense to upgrade MBPs as soon as M3 chip yields justify it, but putting M3s in the low end MBAs makes no sense because M2s already provide more performance than Apple intends for the low end MBAs.

However IMO what really needs M3 love are the Mac Pro and Studio at the highest end. I really want to see what those upgrades are.
 
i suppose we shouldn't use the A17 Pro as a prediction for M3 performance. this event is called "scary fast" which likely means that they got nothing to talk about other than benchmark performance.
 
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It must be a delight to be an Apple executive reading the analysts trying to guess what's going to be released this year - or not
 
Couldn't it be that they managed to incorporate the M2 Ultra in the MacBook Pro hence the "Scary Fast" statement?

Or alternatively perhaps be the first with having Thunderbolt 5? Suspect it might be a bit early but I do think Apple always was one of the earliest adopters of Thunderbolt?
 
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What about the Mac Studio ultra m3 - will that get refreshed ? Crossing fingers and like to see the competition heat up since Qualcomm came out swinging.
 
The iMac M2 event is labeled "Scary Fast"? As if.
Well in the end we all speculate.
It just doesn’t really make sense to release MBP M3 so soon.

Either way, it’s a guessing game - and we like to play the guessing slots.

If someone claims they know (from these forums) they’re re just kidding themselves.
 
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Let’s see some iMacs!
Current24” getting long in the tooth
27” on life support and social security
 
Rumors keep swirling about Apple working on a 'budget' MacBook Pro. Hopefully they will just take the current 13 MBP, lower some of the specs, maybe jam in an M1 Pro chip, kill the Touch Bar and call it a day. We don't need both models. It's redundant and confusing.
There is a path for a budget Macs, the previous generations with decent markdowns. The M1 Air regularly pops up for $750 - $800. The Pro regularly pops up for under $1,000. I don't hold my breath for anything more than that.

I would love a slimmed down 14" pro....
Easy... that sort of talk is how we end up with thermally non-functional "Pro" notebooks with no ports...


It makes total sense to upgrade MBPs as soon as M3 chip yields justify it, but putting M3s in the low end MBAs makes no sense because M2s already provide more performance than Apple intends for the low end MBAs.

However IMO what really needs M3 love are the Mac Pro and Studio at the highest end. I really want to see what those upgrades are.
Why do you say it is more performance than Apple intends? I would rather Apple continue to overcharge for RAM/storage than stuff low end Macs with crippled and dated SOCs honestly.
 
Let’s see some iMacs!
Current24” getting long in the tooth
27” on life support and social security

27" has been in the grave since March '22. I don't think it is coming back.

Though if I was going to bring it back, I'd do a promo video of it bursting out of a grave like a zombie craving the "brains" of a Mac Studio... the skit writes itself. Scary Fast.

Edit: And I'd also hang a lantern on the "Mother Nature" thing with a joke about Zombies being a renewable resource.
 
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I really hope they release a M3 Air so the M2 version is discounted, as my 2015 Air is finally about to give up. In my country the M2 is so expensive at the moment.
Same. While it's not overly expensive in the US, the price does need to come down (and before someone mentions B&H Photo, Amazon or Best Buy Discounts...those are only for the bare-bones 8GB models).
 
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Considering Qualcomm's announcement of the Snapdragon X Elite SoC for Windows today, Apple needed to mention something. Hopefully, they'll have a substantial difference in performance, and not just efficiency.
 
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There is a path for a budget Macs, the previous generations with decent markdowns. The M1 Air regularly pops up for $750 - $800. The Pro regularly pops up for under $1,000. I don't hold my breath for anything more than that.


Easy... that sort of talk is how we end up with thermally non-functional "Pro" notebooks with no ports...



Why do you say it is more performance than Apple intends? I would rather Apple continue to overcharge for RAM/storage than stuff low end Macs with crippled and dated SOCs honestly.
You ask "Why do you say it is more performance than Apple intends?" Easy. Because MBA is low end (for Apple), and M2 performance as seen in top MBPs and Studios already exceeds what Apple will provide in some MBA speed bump.

Apple does not need M3 to improve MBAs, and using M3 to do so before MBPs/Studios/Mac Pros see M3 chips would be flat stupid marketing, justified only if M3 yields were very weird.
 
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