That's the issue, they are paid for this but are no where near 100% accurate. I will never forget when they stated no new iPad Mini 6th gen was going to be launched on the very same day Apple announced it.
Apple can still keep 'some' secrets it seems.
In the rumor business, odds of 100% accuracy must be near 0%. The game is to try to call the future
before other prognosticators because calling it second+ makes you look “me too” instead of “first alert” source. But to be first, you have to go most out on a limb, forecasting from what might be the slightest scrap of information… very early in Apples own process… in which Apple could change direction, shift suppliers, re-spec prototypes, etc many times before settling in on something that will actually make it to market. There’s almost certainly PLENTY of wild goose and red herrings in being so early.
So, much like the meteorologists or stock pickers, good performance is trying to be right enough times to seem to have some kind of special ability. That will promote you from doing it for free to getting paid to do it. You can still be spectacularly wrong in some calls but the reputation of past rights- and getting paid for it- prop you up.
If 100% accuracy became the requirement, this is no longer a rumor site… but only official press releases by Apple. Part of the fun in rumors is the imagination they fuel… the crowd filling in the gaps around the scraps offered. What’s in this iMac again? By now we have everything from M2 update to M3 MAX with XDR 32”pro-motion screen, thunderbolt 5, new USB-C accessories, notch-island-no notch-no island, no chin, variety of new ports, “25th anniversary, so….”, etc. we also have multiple other Macs with multiple other features & benefits- including M3, M3 PRO, M3 MAX, and why not- even ULTRA too- perhaps being presented out of the trunk of the new Apple Car.
What will be scary? What do they mean by fast? Will presenters be in costume? Why an odd nighttime event? Why Halloween Eve? Speculation on scraps of rumors and now an actual event will run wild all week… before the 100% accuracy of reality is revealed and we see whatever it actually is… almost certainly
NOT walk on water, raising the dead, water into wine, cure for cancer, world peace, (Star Trek) transporter/replicators/holodeck/warp drive, unlimited free energy, miraculous.