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Kuo: Next-Generation Apple TV Likely to Have Even Lower Sub-$100 Starting Price

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The new Apple TV 4K announced today already has a lower starting price of $129, compared to $179 for the previous model, but analyst Ming-Chi Kuo believes that the next-generation Apple TV could be sold at an even lower price point.

Apple-TV-4K-2022.jpeg

In a tweet today, Kuo said a sub-$100 price would be the "sweet spot" for the Apple TV and added that he expects the next-generation model to be "more affordable."

Both the second-generation (2010) and third-generation (2012) models of the Apple TV were priced at $99 at launch, and Apple eventually lowered the price of the third-generation model to $69, so there is precedent for a sub-$100 Apple TV, which would better compete with low-priced streaming devices sold by Google, Amazon, and Roku.

Another possibility is that when the next Apple TV launches, the model announced today remains in the lineup for around $99.

In the meantime, the latest Apple TV 4K is certainly a better value than its predecessor. Even if Apple is attempting to upsell customers to the $149 model with 128GB of storage, Ethernet, and Thread support, that device is still a better value than the previous model with 32GB of storage for $179 or 64GB storage for $199.

Article Link: Kuo: Next-Generation Apple TV Likely to Have Even Lower Sub-$100 Starting Price
 
Article Link
https://www.macrumors.com/2022/10/18/kuo-even-cheaper-apple-tv/
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jz0309 said:
Lesson learned, always wait for the next generation… I’ve already said in the other post, this one will be on sale for $99 within the next 6 months tops - that’s when I’m gonna buy it
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Same. I've noticed that for the past couple of years there are a lot of sales for a lot of Apple products ~3-6 months after launch. I think it's almost always worth it to wait at least a month before buying if you are trying to save money like I am.
 
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AirTV, an AirPlay Stick for $49

HomePod has been taking its place at the centre of the home. It just needs to have a way to connect to TVs so that Siri has a visual component to answer your Hey Siri queries but also so that it can play TV content. Most new TVs have AirPlay built in but for those that don't, Apple can sell an AirPlay stick. Include the TV app on board to add the capabilities new TVs come built in with.
 
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And even at this price, which would be half the price of the 2021 Apple TV 4K 64 GB, people would still complain about a 5$ charging cable not being included

Maybe that 2021 Apple TV 4K was 199$ which is a completely ripoff, but hey, at least it included a 5$ lightning cable, so it must be worth the price if it is included, right?

/s
 
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Dark_Omen said:
I wish Apple would just make a TV instead of solely offering a box.

Imagine a TV with high build quality, screens, and the software built right into it.
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They kind of do. The $1600 27" Studio Display. It has an iOS capable chip + storage so it has all the hardware needed to theoretically work as a TV.

But, can you imagine how much a 75" Studio Display would cost? Apple never made a TV because they're expensive to ship, expensive to stock and Apple can't sell them for a reasonable price and keep its profit margin up.
 
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That new remote is terrible… on apps that dont support it that is. youtube, youtube tv and Prime Video are frustrating to use with it.
 
fwmireault said:
I definitely agree that the lack of find my capabilities for two years in a row is a big miss from Apple. I don't know why they are not adding the U1 chip in the remote
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Because Tim Cook runs Apple, and Tim won't add a feature unless he can mass produce it. The classic case is the 2020 and 2022 iPhone SE chassis. They won't add Find My until they redo the remote completely. 2024, maybe?
 
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ipedro said:
AirTV, an AirPlay Stick for $49

HomePod has been taking its place at the centre of the home. It just needs to have a way to connect to TVs so that Siri has a visual component to answer your Hey Siri queries but also so that it can play TV content. Most new TVs have AirPlay built in but for those that don't, Apple can sell an AirPlay stick. Include the TV app on board to add the capabilities new TVs come built in with.
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Yep - Apple need a stick too.

It’s not just about price. You can’t take over people’s homes without a strategy for small TVs in kitchens and bedrooms.
 
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ipedro said:
They kind of do. The $1600 27" Studio Display. It has an iOS capable chip + storage so it has all the hardware needed to theoretically work as a TV.

But, can you imagine how much a 75" Studio Display would cost? Apple never made a TV because they're expensive to ship, expensive to stock and Apple can't sell them for a reasonable price and keep its profit margin up.
Click to expand...

They couldn't mass produce a TV, not with the various sizes needed for houses. Some places a 43 inch works, or a 55 inch, or sometimes its an 80 inch. So, they'd rather mass produce the internals and put it in a box which can go anywhere with any set.
 
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TigerNike23 said:
They couldn't mass produce a TV, not with the various sizes needed for houses. Some places a 43 inch works, or a 55 inch, or sometimes its an 80 inch. So, they'd rather mass produce the internals and put it in a box which can go anywhere with any set.
Click to expand...
Could they be built to order so they don't sit on a shelf somewhere?
 
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