Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
I think they have one. It’s just more elegant. Take over the devices they are buying. They were already selling hundreds of millions devices every year. Now top TVs from all the major brands support Apple TV out of the box, no stick needed.

Part 2 is Apple TV+ Hit original series to drive services.

3rd is Sports with MLB, MLS, and now the push to get NFL for which they have the unique ability to open up international streaming in ways none of the other competitors can. Once they get streaming rights for this and the NBA, all bets are off.

This doesn’t even include AR/VR Gaming that is coming and likely the reason for the new Apple TV’s increase power and storage at a lower price point. Or the inclusion of Samsungs streaming format to appease their phone and tablet customers and make it easier for them to by aN ATV for the above mentioned items.
Yeah, that works for content.

But I prefer having an Apple interface and the ability to turn a TV on/off with voice commands.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.