Exactly. Samsung also had the hole punch design before Apple and now Apple are adopting it in iPhone 14. The S22 Ultra I have makes my 11 Pro Max design look ancient. Just look at the minimalistic bezels.
The only reason to buy Apple's phones is probably longetivity and battery life. They are very afraid to experiment unlike Android OEMs.
Also in my opinion Samsung does not cripple the S22 to make the S22 Ultra look good. They serve distinct use cases. Apple purposely cripples the base model to uspell their flagship phone. Now they plan to use their older SOCs on the base model to segment the lineup even more. It's nothing to do with costs as some posters here are alluding to otherwise we should see similar compromises between s22 and s22 ultra.