Apologies to the thread for my having not read it, and this was probably covered already.
First of all... A 30" display made by Apple that's intended to be competitive? Other 30" LCDs cost roughly the same at
bestbuy and they're not made by Apple. So who's buying them? Not me, certainly. Too rich for my blood, and I would want a 42" (lcd) if I were planning on hanging it on the wall. Now that, for $3k, that would be a good deal.
I'm guessing there is something extra to these displays. Not just the typical Apple shine, but an additional feature that can't be had in any other large display. Perhaps the DVD is built-in, or the thing is also an Airport/Airtunes base station? Maybe it's got a digital cable-in port which converts it all to firewire and streams to an Apple-flavored Tivo software?
All kind of pie-in-the-sky, I realize. But Apple's done a good job of bundling features in their products lately. They've gotten smart about how that spreads their technologies. iTunes download gets you Quicktime. Airtunes gets you Airport. Is it so absurd to thing they'll be bundling another Trojan horse technology here?
Now, about the "why the hell won't anybody switch" thing. An earlier poster said that his girlfriend noted that her PC at work "does what she needs it to." I would add to that that people, for the most part, bring this sentiment home when they purchase a computer. The PC works good enough at the office, it's a known quantity (very important here) and I'll just go with what I know. For these reasons, I think, many don't even consider a Mac, or talk themselves out of it when they see the price is twice as high (superficially, I know. Let's not turn this into a comparison thread), remember all the 10-year-old arguments against Macs, and don't want to take a chance on something that may be considered a lust objectconspicuous consumption.
I would also note that many of the Google Zeitgeist numbers are probably for web access while people are at work. Note the usage trends and how they dive on the weekends. I think there are still many people who put up with a PC at work and use a Mac at home. So are they Mac users or PC users?
So for that reason, I would say that the corporate world is probably the most important one for Apple to make headway in. If they can make and market computers to corporate customers which meet their needs as good or better than their current setup, and cost in the same ballpark of what they were planning for IT expenses, I think you would see the Google Zeitgeist numbers, and the Mac share numbers go up dramatically.
apologies for the long post.