Samsung and other Android phone makers are always in a hurry to introduce/launch new technologies. And in their efforts, they fail. This habit of Samsung quickly reminds me of two popular idioms:
marry in haste, repent at leisure and more haste, less speed. Probably, Samsung needs to follow the second one. Because its archrival - Apple - does follow the latter. To date, Samsung has been a leader in many technologies and product innovations. Apple, although a late entrant in the game, takes the lead slowly and steadily.
In the foldable smartphone space, Samsung failed, and it failed spectacularly. In its second attempt, it seems the brand has not been able to fare well. Along with Samsung, Motorola has also followed suit. Both have fallen head over heels.
Many believe that tech brands repeatedly make such mistakes to keep their investors excited. A momentary high in stock markets can reap bounties as long as the fizz lasts. In the long run, the same brands have to face consumers' backlash.
So what should phone makers do? Should they stop making mistakes?
Well, these mistakes (read innovations) actually pave the roads for other brands (Apple) to take off. Magicman32 is right in his comment above: Things like this, for better or worse, are what pushes technology and other advancements forward.