They are soooooo incredibly poor at design.
If I ran iOS I can guarantee the experience would be astronomically better.
Imagine ‘thinking different’ about Always-On and just making the screen the exact same as it looks when it’s on, just dimmed…
No.
Intelligent design? You CHANGE the lock screen design when it’s Always-On because the device is not being held, it’s laying down, several feet from the user’s face. What does this mean? It means you need to remove distraction, increase contrast, and show only what the user WANTS to see, which is GLANCEABLE.
Increase the size of the clock, and date. Remove the wallpaper to increase contrast. Countdown Timers have increased font size, and only display days/hours/minutes. They display seconds only in the final minute. Notifications are completely redesigned for Always-On. No message previews, as those would create increased privacy concerns, and they’d be too small to read from a distance, anyway. Instead, we change notifications to display Large Icons of the respective Apps, and ONLY the important apps, like Phone, Messages, Reminders, Calendar, etc., that the user specifies in Always-On and Notification Settings. You’d simply see a Large App Icon and a Badge indicating how many missed notifications it’s holding. Once you tap the display, or raise the phone, an animation occurs where those fall down the bottom of the screen, and the regular notifications system moves in.
That’s what Always-On should be.