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Shortages happen. But if you can't actually FILL reservations, then don't OFFER a reservation system.
I missed the part of the article where they said the reservation system utterly failed and nobody got a phone that way. I was under the impression that the system mostly worked and most of the people with reservations got their phones. In any large system, nothing ever works 100% (and failures are always highlighted, because they're newsworthy, or just exciting), and getting iPhones to customers at launch is a VERY large system.

If you shut down the Apple reservation system, will you also shut down sales of all cars? (they fail all the time) Use of all roads and freeways? (plenty goes wrong there) Hospitals? (some patients die) All sales of iPhones everywhere? (once in a while an iPhone is DOA, and some others have defects). Or maybe just say, it worked pretty well this time, but there were a few problems, and likely the folks in Cupertino will examine the failures from this year to improve the system for next year.
 
These qeues and devices never beeing in stock at launch day is planly ridcolous, it should be a thing of the past. Come on apple, do better.
 
So it seems like Apple really is restricting supply this time, in a blatantly obvious attempt at "manipulating" the markets..

They are refusing to release first weekend sales numbers, I believe for two reasons. First, they are afraid that if they don't meet expectations they will be punished by the markets and will only continue to feed the narrative (unfair or otherwise) that Apple is failing to deliver growth.. And second, releasing sales numbers would show the blatant attempt at market manipulation by showing lower sales figures, and yet, an inability to purchase the phone because it has "sold out."

Another feather in the cap of Tim Cook. Nice job sir, really making that "bean counter" monikor stick nicely. Quick, isn't there a repressive regime you need to go curry favor to while you stare at the poster of Martin Luther King that's hanging in your office. You know, the poster that is symbolic of the "principals" you hold dear and the fabric of the company. Anything for that extra dollar in revenue I guess. Steve Jobs made a tremendous mistake turning the golden gooose over to an unprincipaled corporatist.
 
These qeues and devices never beeing in stock at launch day is planly ridcolous, it should be a thing of the past. Come on apple, do better.

So it seems like Apple really is restricting supply this time, in a blatantly obvious attempt at "manipulating" the markets..

Ok for everyone who thinks that Apple is intentionally restricting supply are nuts. You also don't understand how production Manufacturing works. Second this happens every year and is never going to change.
 
Is Apple artificially manipulating customers and potential customers, or are there other reasons for the recurring delays and shortages issues?

If capitalism is better, other companies will have higher spec'd phones available in higher quantity as opposed to any games they play... hmm, what if they don't? What else could be going on?
 
Ok for everyone who thinks that Apple is intentionally restricting supply are nuts. You also don't understand how production Manufacturing works. Second this happens every year and is never going to change.

And yet you didn't go into any detail on the how...

Granted, neither had I. The difference is, I've read more news articles, fringe and mainstream, that pose genuine reasons that show reasons other than toying around with the customer base and treating them like rats who just bought "Who Moved My Cheese"(tm). I have no reason to share what should be common knowledge by now.
 
Turned up for my 1:30 reservation at the Apple Store. The girl checked me in and directed me to the reservation line. After standing in the line for 40 minutes a manager called my name out and found me to instruct me that they didn't have my 7 plus 128 matte black. The guy said they get deliveries everyday except Sunday so he was hopefully it would show up tonight or Monday. I'm ok with waiting a little longer for the phone BUT to have a reservation, check me into the line and have me wait for 40 minutes to tell me that they didn't have the phone is what annoys me. They should have known ahead of time that they didn't have it. AND why allow me to make a reservation in the first place? I have gotten the new iPhone every launch and this is the first time I have been upset with the process. Bad Apple
 
Hopefully mine gets bumped up as well. It's preparing for shipment with an original delivery range of 9/27 - 9/29.

/fingerscrossed
 
So... has any T-Mobile user purchased an iPhone 7 while opening a new iPhone Upgrade Program account?

This seems to be an impossible feat.
 
I just don't get so excited over a new iPhone like I did in the early days. I stood in line once at my local Apple Store and that was for the 3GS. The wait to get in was about 10 minutes for me and I was able to buy the one I wanted. Since then, I've been happy to order online and just wait until it arrives.

Please don't make sense here.

I will never understand people complaining just because they have to wait (seems to be a lost art) is a fine phone, but not a must have when you have a 6 or 6S.

When the iPhone was hot, I would just regularly stop by ATT and ask if they had my model. Eventually they did and I still buy that way when I get a new iPhone.

The conspiracy theories of holding back stock, claiming botched launches, bad planning etc. are made by people who have never run factories or produced products in the millions of pieces.
 
Got turned away from my reservation for an AT&T 128GB Black 7 Plus after waiting freaking 2 hours in line. It wouldn't have been as bad if I didn't have to wait. The guy checking in people should have known and told me then.

I'm pretty pissed
 
Flatirons Crossing Apple Store, Denver area this morning with a 10-10:30 appt for a 128 matte black iphone7. Arrived at 9:30 and did not get to talk with an Apple employee until 10:40am. Employees were announcing to everyone in line that they:

Did not receive any Jet Black iPhones
Did not have any iPhone 7 + in stock
Did not have any Apple Watch for sale

Same thing at the Briargate store in the Springs.
 
Waited 1.5 hours to be told my T-mobile 128GB Silver 7 Plus wasn't there. Barely an "I'm sorry" and nothing other than come back and maybe it will be there by Sunday. [SF Union Square]
 
This was the pre-order line at the Kenwood Township Mall in Cincinnati:
 

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Seems like they should just ask AUP users if they are going to upgrade, since most are, beforehand and have stock available for all users. Then they can distribute them properly. They need to make more plus models definitely next year.
 
It was really her idea to have people not wait in line anymore, & thus Apple is not getting the hype nor the news coverage it once used to get. I think Angela needs to change her strategy or be replaced. retail has not been the same since she stepped in & I initially welcomed her, but seems to not be working.

Retail hasn't seemed right since she was put in charge.

I remember the excitement of the line when I got my first phone, then the 4s, and then the iPad. It seemed that part of the 'experience' was to draw customers into the retail stores to view other offerings. Now the stores are just a hollow shell of themselves.
Now, you show up, even for a product that was reserved just to be told ya can't have it.

Not a very positive experience..And why is Ive designing the stores?
 
Retail hasn't seemed right since she was put in charge.

I remember the excitement of the line when I got my first phone, then the 4s, and then the iPad. It seemed that part of the 'experience' was to draw customers into the retail stores to view other offerings. Now the stores are just a hollow shell of themselves.
Now, you show up, even for a product that was reserved just to be told ya can't have it.

Not a very positive experience..And why is Ive designing the stores?


I remember too, the man media reports, everyone on social media talking about it, stores would have immensely more stock, and everyone overall would be a lot happier! I was watching the original iPad Keynote the other day and can feel the difference between then and now about the excitement and interest level.
 
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I ordered a jet black 256GB 7 Plus from T-Mobile on the first available pre-order day and was told I would receive it in the mail between October 1 and 31.

I'm getting this as a "jump on demand" upgrade from my 6s that's still on a lease though. Since I have 3 more payments to complete this 18 month lease anyway, I'm really not in any rush to get the 7 Plus. I just wanted to get my order put in so I'd have a shot at getting it without waiting TOO long for it. I figure, the longer it takes to ship, the more time I have to finish out my existing lease anyway.... No big deal.

After hearing some of these stories from Verizon customers who pre-ordered and had their ship dates changed from October to next Monday though? It does have me wondering if this could happen w/T-Mobile too on the phone I ordered?
 
UPS delayed my iPhone package till Monday.. for "reasons requested by receiver". I never contacted them! this is the worst news for an early adopter.
From Canada here, and it was supposed to be my gift for my sister at her wedding.. so annoyed.
Why don't Apple switch to other companies? All shipments I had with them have been trouble.
 
I have to agree. I did go with the 7 Plus this time around, having always preferred the smaller size iPhone in the past. But in my case, it's because I'm upgrading from a 6s that's already a pretty nice/current phone. Even though the most important reason for me to upgrade is going to 256GB storage (I want lots of room for my music library plus photos and everything else), I felt like going to the "Plus" size iPhone was the only way I would really feel like I'm changing enough from my 6s to justify switching.

I do like the idea of the dual cameras, and the fact that the battery in a Plus will be large enough capacity to offset my usual desire to add a battery case to my phone. But I didn't expect so many others would think like me and want a 7 Plus!


Few things, first, it's impossible to gauge that the 7+ model would be "more desirable", especially since the camera functionality wouldn't 100% until a software update later. They may have thought this would deter some people from buying it on launch. This is also the first time that the Plus model is in higher demand than the non-Plus Model (based on a MR article).

Second, there is no proof that they made fewer Plus models than non-plus models. They could have made the same number of each, but the demand was higher for the Plus, so it sold out faster.

Lastly, while you might not like the rose gold and gold colors, they are both more popular than the white color (according to a MR article yesterday or today).
 
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Waited in line at NYC W14 St for my reserved phone for about 15 minutes in the blazing heat with street construction nearby... Line wasn't moving at all so I bailed. Waiting a week or two for a new phone is so much better than standing in line like an idiot. Wish Apple gave Upgrade Program customers the option to have phone mailed to my home.
 
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