I missed the part of the article where they said the reservation system utterly failed and nobody got a phone that way. I was under the impression that the system mostly worked and most of the people with reservations got their phones. In any large system, nothing ever works 100% (and failures are always highlighted, because they're newsworthy, or just exciting), and getting iPhones to customers at launch is a VERY large system.Shortages happen. But if you can't actually FILL reservations, then don't OFFER a reservation system.
If you shut down the Apple reservation system, will you also shut down sales of all cars? (they fail all the time) Use of all roads and freeways? (plenty goes wrong there) Hospitals? (some patients die) All sales of iPhones everywhere? (once in a while an iPhone is DOA, and some others have defects). Or maybe just say, it worked pretty well this time, but there were a few problems, and likely the folks in Cupertino will examine the failures from this year to improve the system for next year.