Launch Day Reaction Mixed as iPhone 7 Shipping Estimates Improve but Some Reservations Turned Away

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iPhone 7 and iPhone 7 Plus launch fever has officially reached the U.S. and Canada, with the first pre-order deliveries and in-store availability beginning around 8:00 a.m. from coast to coast. Despite limited to no iPhone 7 Plus or iPhone 7 in Jet Black stock, long queues have still formed at many Apple retail stores in both countries.

Apple Eaton Centre in Toronto, for example, still had hundreds of people waiting in line, with separate queues for those with reservations and walk-in customers. Local news reporters said the iPhone 7 Plus was initially available, despite Apple's statement otherwise, but stock had depleted before 9:00 a.m. local time.


Customers relentless in their search for an iPhone 7 Plus have attempted to visit resellers like AT&T, Best Buy, and Target only to be disappointed, as supply of the 5.5-inch model is virtually nonexistent in any stores on launch day. Apple preemptively warned that demand would outstrip supply as usual, and it has not specified when iPhone 7 Plus and Jet Black availability will improve.

Meanwhile, investment firm Piper Jaffray counted around 400 people in line at Apple's flagship Fifth Avenue store in New York, down from around 650 for the iPhone 6s/6s Plus and some 1,880 for the iPhone 6/6 Plus. It cited three reasons it believes contributed to the shorter line this year: an increasing trend towards online pre-orders, the lack of iPhone 7 Plus stock, and fewer overseas resellers.

Elsewhere, the investment firm counted 45 people waiting at Mall of America, down from 60 people a year ago, and another 34 waiting at Apple Uptown, compared to 36 in line last year. Both stores are located in the Minneapolis area. MacRumors readers have shared photos of similar lines of various lengths in other locations, including the West County Center shopping mall in St. Louis pictured below.


Launch day reaction has been decidedly mixed, as some customers are beginning to see improved pre-order shipping estimates, while some others that reserved a new iPhone through Apple's Reserve and Pick Up or iPhone Upgrade Program were told their order could not be fulfilled today and forced to walk away empty handed.

MacRumors reader Chicagofan00, who pre-ordered a 256GB iPhone 7 Plus in Jet Black from Verizon, said his shipping estimate has been bumped up to Monday, compared to an initial September 26 to October 3 estimate.
Woke up this morning to a status of shipped and a delivery date of Monday. I'm slightly bummed it won't arrive today as it would have been nice to have the new camera capabilities for my daughter's birthday party this weekend, but in the end I'm fine with getting it on Monday as they are still delivering much earlier than the initial dates of 9/26-10/3.
MacRumors reader Michael is one of several readers that has contacted us about an unfulfilled reservation, with some others sharing similar experiences in our discussion forums as launch day continues.
Just left the Highland Village location where I had an 8AM appointment to pickup my iPhone 7 Plus/Black/256GB on iPhone Upgrade Program. Apple took 30 minutes to look for the phone before they finally told me they didn't have the phone. They didn't receive any iPhones that matched my option combo. No notification beforehand that the phone wasn't in inventory. They have no idea when it will come in but said it could be next week. Very disappointed in Apple. Waste of time. They should've known before the morning of that they didn't have the phone so they can notify people.
Apple will resume in-store reservations on September 17 at 12:01 a.m. local time in the U.S., at 8:00 a.m. local time in Australia, Canada, and Hong Kong, and at 6:00 a.m. local time in Belgium, Germany, the Netherlands, Switzerland, and the U.K., which should provide a bird's-eye view of in-store stock.

Article Link: Launch Day Reaction Mixed as iPhone 7 Shipping Estimates Improve but Some Reservations Turned Away
 
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Costino1

macrumors 6502a
Oct 1, 2012
575
326
Ordered at 12:15am (CDT) thru Verizon. 9.28 shipping date since day 1.

32 gb iPhone Plus Black
[doublepost=1474044521][/doublepost]
What the hell is going on with in store availability? The lack of inventory might be the worst of any iPhone launch in recent memory.
Blame Angela? Its fun.
 

sohilpandya

macrumors member
Nov 26, 2013
54
6
London
I actually don't think apple has many of these jet black models built. stores here in london didn't even have them on display!
 
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smacrumon

macrumors 68030
Jan 15, 2016
2,693
3,934
Not entering this mess.
Waiting for an all new 4-inch iPhone in 2017. This iPhone 6 Series 3 (iPhone 7) has been rubbish from the get go, all the leaks during the year, the botched launch. Yep waiting 'til next year.
 

billyripkin

macrumors 6502
Jun 28, 2007
364
7
Chicago
Went to the North Michigan Ave store this morning to pick up my 128GB/Matte Black/AT&T/iPhone 7 Plus model today during my 9:00-9:30 iPhone Upgrade program appt. Initially was told that they didn't receive the phone at all and offered me a free case(worthless without a phone) with no idea when the phone would come in. After some discussion they looked around and somehow magically found one in the back. Walked out happy to have gotten a phone but annoyed the whole process took over a hour. I also decided to back out of the iPhone Upgrade program going forward. It is too much of a hassle and decided to pay for my phone outright.

Here is a look at the new phone. I was testing a camera before my production today so I figured why not shoot the phone.

 
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Scooterman7

macrumors newbie
Sep 16, 2016
1
3
Apple needs to start manufacturing new iPhones a couple of month earlier, delay launch a couple of months, or do away with stocking iPhones in the Apple stores altogether since you have to order them online. What they think is a good marketing plan just makes customers furious!
 

jmkinny

macrumors member
Oct 12, 2011
34
31
I preordered on Friday. Got the confirmation at 3:10am EST. Shipping date was Sept 26th - Sept 29th. It went to Preparing for shipment yesterday afternoon. I'm hoping it changes to shipped today with a tracking number and updated shipping date of next week.

I ordered the 7Plus in Black and 256GB. Wish Apple would ramp production up on things sooner than later to ease wait times for people.
 

2457282

Suspended
Dec 6, 2012
3,331
3,006
I entered my ATT store near my office around 8:15. There was only employees there - no customers. I asked what happened and the manager told me that the line of 10 people all wanted the plus size and walked away disappointed. So I was the first official purchase. I was able to get out of one of them that they had only gotten about 25 phones and they expected them to all be gone in an hour or so. I decided to do the restore in the store and watched as people trickled in. While there (I left at 8:50 to get to work), i saw 10 come in, 3 were looking for the plus and walked out and the rest bought a regular size. Indeed at that pace they were sold out by lunch when I stopped by to see how things were going.
 

skemez1

macrumors member
Dec 30, 2007
96
15
My black 7+ has a ship date of Oct 3rd - 10th. Has anyone gotten upgraded shipping times with initial October 3rd dates?
 

michaelrmcneill

macrumors newbie
Oct 13, 2015
16
6



iPhone 7 and iPhone 7 Plus launch fever has officially reached the U.S. and Canada, with the first pre-order deliveries and in-store availability beginning around 8:00 a.m. from coast to coast. Despite limited to no iPhone 7 Plus or iPhone 7 in Jet Black stock, long queues have still formed at many Apple retail stores in both countries.

Apple Eaton Centre in Toronto, for example, still had hundreds of people waiting in line, with separate queues for those with reservations and walk-in customers. Local news reporters said the iPhone 7 Plus was initially available, despite Apple's statement otherwise, but stock had depleted before 9:00 a.m. local time.


Customers relentless in their search for an iPhone 7 Plus have attempted to visit resellers like AT&T, Best Buy, and Target only to be disappointed, as supply of the 5.5-inch model is virtually nonexistent in any stores on launch day. Apple preemptively warned that demand would outstrip supply as usual, and it has not specified when iPhone 7 Plus and Jet Black availability will improve.

Meanwhile, investment firm Piper Jaffray counted around 400 people in line at Apple's flagship Fifth Avenue store in New York, down from around 650 for the iPhone 6s/6s Plus and some 1,880 for the iPhone 6/6 Plus. It cited three reasons it believes contributed to the shorter line this year: an increasing trend towards online pre-orders, the lack of iPhone 7 Plus stock, and fewer overseas resellers.

Elsewhere, the investment firm counted 45 people waiting at Mall of America, down from 60 people a year ago, and another 34 waiting at Apple Uptown, compared to 36 in line last year. Both stores are located in the Minneapolis area. MacRumors readers have shared photos of similar lines of various lengths in other locations, including the West County Center shopping mall in St. Louis pictured below.


Launch day reaction has been decidedly mixed, as some customers are beginning to see improved pre-order shipping estimates, while some others that reserved a new iPhone through Apple's Reserve and Pick Up or iPhone Upgrade Program were told their order could not be fulfilled today and forced to walk away empty handed.

MacRumors reader Chicagofan00, who pre-ordered a 256GB iPhone 7 Plus in Jet Black from Verizon, said his shipping estimate has been bumped up to Monday, compared to an initial September 26 to October 3 estimate.MacRumors reader Michael is one of several readers that has contacted us about an unfulfilled reservation, with some others sharing similar experiences in our discussion forums as launch day continues.Apple will resume in-store reservations on September 17 at 12:01 a.m. local time in the U.S., at 8:00 a.m. local time in Australia, Canada, and Hong Kong, and at 6:00 a.m. local time in Belgium, Germany, the Netherlands, Switzerland, and the U.K., which should provide a bird's-eye view of in-store stock.

Article Link: Launch Day Reaction Mixed as iPhone 7 Shipping Estimates Improve but Some Reservations Turned Away
Ummm...Aren't in-store reservations resuming at 8:00AM Local Time?


EDIT: Scratch that, the Apple reservation page has been updated to say 12:01AM: https://reserve.cdn-apple.com/US/en_US/reserve/iPhone/availability?channel=1

iPhone 7 and iPhone 7 Plus reservations will reopen on September 17 at 8:00 a.m. local time in the United States
 

Vincanss

macrumors newbie
Apr 2, 2016
18
21
London
I actually don't think apple has many of these jet black models built. stores here in london didn't even have them on display!
Really? I'll check out Covent garden on Monday. Honestly, jet black's a fantastic looking phone, but the home button was pretty strange and will take some time to work out what sort of pressure to apply to get it to do what you want first time.

I couldn't get the one handed screen drop function to work on the (not jet black) 7 Plus models in my local store.
 

SandboxGeneral

Moderator emeritus
Sep 8, 2010
24,989
7,938
Detroit
I just don't get so excited over a new iPhone like I did in the early days. I stood in line once at my local Apple Store and that was for the 3GS. The wait to get in was about 10 minutes for me and I was able to buy the one I wanted. Since then, I've been happy to order online and just wait until it arrives.
 

muadibe

macrumors 6502
Oct 11, 2010
364
356
Went to the North Michigan Ave store this morning to pick up my 128GB/Matte Black/AT&T/iPhone 7 Plus model today during my 9:00-9:30 iPhone Upgrade program appt. Initially was told that they didn't receive the phone at all and offered me a free case(worthless without a phone) with no idea when the phone would come in. After some discussion they looked around and somehow magically found one in the back. Walked out happy to have gotten a phone but annoyed the whole process took over a hour. I also decided to back out of the iPhone Upgrade program going forward. It is too much of a hassle and decided to pay for my phone outright.

Buying directly from Apple at full price does indeed sound like the best plan. Will be doing that starting next year.
 
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gcmexico

macrumors 6502a
Dec 22, 2007
836
41
New York City
Went to the North Michigan Ave store this morning to pick up my 128GB/Matte Black/AT&T/iPhone 7 Plus model today during my 9:00-9:30 iPhone Upgrade program appt. Initially was told that they didn't receive the phone at all and offered me a free case(worthless without a phone) with no idea when the phone would come in. After some discussion they looked around and somehow magically found one in the back. Walked out happy to have gotten a phone but annoyed the whole process took over a hour. I also decided to back out of the iPhone Upgrade program going forward. It is too much of a hassle and decided to pay for my phone outright.
justed called Palo Alto store, they said my iphone wasn't there yet, but it will be there this afternoon..lol he said anyone in upgrade program is being taken care off to don't worry and just come in...this will turn into a nightmare later today I just feel it...I'm thinking of leaving the program too and just buying the phone...F this!! if you are in the upgrade program and reserved an iphone, you should call and make sure it's there
 

Technarchy

macrumors 604
May 21, 2012
6,747
4,885
I entered my ATT store near my office around 8:15. There was only employees there - no customers. I asked what happened and the manager told me that the line of 10 people all wanted the plus size and walked away disappointed. So I was the first official purchase. I was able to get out of one of them that they had only gotten about 25 phones and they expected them to all be gone in an hour or so. I decided to do the restore in the store and watched as people trickled in. While there (I left at 8:50 to get to work), i saw 10 come in, 3 were looking for the plus and walked out and the rest bought a regular size. Indeed at that pace they were sold out by lunch when I stopped by to see how things were going.
Mine is preordered but I went with a friend to check the morning lines and when Apple said there were no Plus models the line shrank 60%.

Checked the Verizon store and that line vanished completely after they announced no Plus models.
 
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