Pardon me if this has already been posted but I couldn't bear wading through yet more pages of 'Dude, *£$&%^£((@, yo' mama' etc 
The thing to bear in mind is Apple wants to set a very public precedent here. They must be rubbing their hands together with glee. It's such a win/win for them in every way.
1) Free publicity- Apple stuff's already hyped to the nines, but this'll put even more focus on the next-gen iPhone.
2) A chance to send a message that says 'If you find/borrow/steal/swap something of ours for ten magic beans, we'll sue you back to the dole queue'*
3) OK so some, if not all, surprises for the iPhone 4 or iPhone- A New Hope or iPhone IV- Phone Ma Bitch Up or whatever it'll be called, are out of the bag. But the free hype-machine'll be worth it.
(*Sorry, no idea what the Californian for dole queue is? Anyone wanna chip in there? http://www.wordwebonline.com/en/DOLEQUEUE )
I just hope the poor schmuck who found the phone isn't found in the trunk of his car with $5000 stuffed up his poo-chute.
The thing to bear in mind is Apple wants to set a very public precedent here. They must be rubbing their hands together with glee. It's such a win/win for them in every way.
1) Free publicity- Apple stuff's already hyped to the nines, but this'll put even more focus on the next-gen iPhone.
2) A chance to send a message that says 'If you find/borrow/steal/swap something of ours for ten magic beans, we'll sue you back to the dole queue'*
3) OK so some, if not all, surprises for the iPhone 4 or iPhone- A New Hope or iPhone IV- Phone Ma Bitch Up or whatever it'll be called, are out of the bag. But the free hype-machine'll be worth it.
(*Sorry, no idea what the Californian for dole queue is? Anyone wanna chip in there? http://www.wordwebonline.com/en/DOLEQUEUE )
I just hope the poor schmuck who found the phone isn't found in the trunk of his car with $5000 stuffed up his poo-chute.