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They are doing the opposite of what Steve Jobs likes in making insanely great products and disrespected the legacy with a notch screen design on the iPhone.
Jobs was the man who would drop any feature or change design language if he believed it was the right thing for the product. What Apple under Tim has been doing is focusing on profits, delivering products on a messy product line (too many models, naming is confusing etc.) However, some really good products have been released under Tim, so it's just a different leadership that's running Apple now.
 
Jobs was the man who would drop any feature or change design language if he believed it was the right thing for the product. What Apple under Tim has been doing is focusing on profits, delivering products on a messy product line (too many models, naming is confusing etc.) However, some really good products have been released under Tim, so it's just a different leadership that's running Apple now.
I get what you are saying, but how do you focus on profits? Profits aren’t magical. Profits depend on sales, which depends on people buying products, which assumes Apple is producing products people want to buy (for their own reasons). And people are buying.
 
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I get what you are saying, but how do you focus on profits? Profits aren’t magical. Profits depend on sales, which depends on people buying products, which assumes Apple is producing products people want to buy (for their own reasons). And people are buying.
Exactly, what apple are doing people are liking.

This whole notch moaning by a few posters is pointless As millions don’t seem to care where they wouldn’t buy it. Sadly those same posters moaning clearly don’t realise this notch is needed to have the most secure unlock on the market. Android aren’t capable of making it a success so they stuck with fingerprint scanners which even now don’t work very well. The one on the Samsung devices has got no quicker and is just as inconsistant as they were from the start. You also can’t do proper payments on it and it’s certainly not secure.

So if a notch is needed for now for Face ID it’s worth the wait for when they can get it under the display which could be a year or two. So hardly forever. The fact the notch is getting smaller shows they are working on removing it in time when the tech is ready
 
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Cheese and rice. Quit making it thinner. Virtually everyone wants more battery life. Let thinness suffer to get 3-4 days of battery.
2 days of battery is enough
If you need more, just carry around a power bank
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Why do all the news outlets keep saying 'Smart Connector?' That looks nothing like a Smart Connector. It looks like the Magnetic Connector that the Apple Pencil connects to.

Pencil Mini OTW?
I have the exact same question, why this thing on an iPhone?
Maybe to charge AirPods? Just guessing ...
 
I get what you are saying, but how do you focus on profits? Profits aren’t magical. Profits depend on sales, which depends on people buying products, which assumes Apple is producing products people want to buy (for their own reasons). And people are buying.
What I meant to say is the company seems to be focused on profit to the extent where the product lineup is a little less clear and it's not necessarily a bad thing. Profit is good for the company and its employees. However, too much profit makes companies a little lazy and with Apple it kinda showed when the design cycles turned from 2 years to 3,5 and when some malpractices (planned obsolesce) became obvious. When the pricing increased on a yearly basis 2015 onwards, until consumers started voting with their wallets again. Hence the drop in price in 2019, when they saw the trend had changed for them. It's fine.

We can argue forever whether Apple is doing better than ever, and I won't go into that, but companies change, shift, grow, make mistakes, then fix them... and its only natural.
 
For Apple, It's a stupidity to do any reduction when it can be removed from the screen and move to the top bezel.

If I am understanding your comment correctly, are you saying Apple purposely is trying to obstruct screen real estate with a larger notch when other solutions maybe available to make the device standout.

I have to say a 100% screen real estate looks like one amazing device. Eventually Apple or Android device will look similar in the front, the purpose of a screen is to display as much information as possibly without design and hardware limitations. The rear of the device, go ahead be creative with the camera housing.
 
...
I have to say a 100% screen real estate looks like one amazing device. Eventually Apple or Android device will look similar in the front, the purpose of a screen is to display as much information as possibly without design and hardware limitations. The rear of the device, go ahead be creative with the camera housing.
I agree about an iphone with 100% screen real estate, with some caveats.
- Phone should be bezeless
- No pop-up flash

Agree about the rear of the device as well.
 
I agree about an iphone with 100% screen real estate, with some caveats.
- Phone should be bezeless
- No pop-up flash

Agree about the rear of the device as well.

True no-bezels would be amazing on a flat display without this 2.5D curvature, plus putting a glass screen protector would be mint. No requirement for pop-up flash when the whole screen already blinds the holder. :p
 
It’s not yet paper thin? Design fail.
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True no-bezels would be amazing on a flat display without this 2.5D curvature, plus putting a glass screen protector would be mint. No requirement for pop-up flash when the whole screen already blinds the holder.:p

Sure, as long as there’s a powerful option with at least a hint of bezel so those of us who prefer a case to protect our thousand dollar purchase can actually use swiping from off screen. As it is, it is impossible to swipe from off screen up or down when in landscape mode using my iPhone 8 in a very minimalist case. Apple needs to stop designing for museums and more for reality like they used to.
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I agree about an iphone with 100% screen real estate, with some caveats.
- Phone should be bezeless
- No pop-up flash

Agree about the rear of the device as well.

Maybe for you guys who don’t use a case. Do you use a case and are you able to swipe from off screen from the longer side when using a case? I cannot with my iPhone 8.
 
Looks like iPhone 5 days! I loved the feel of that phone in my hand, always. Square, light and solid
Best iPhone design ever.
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It’s not yet paper thin? Design fail.
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Sure, as long as there’s a powerful option with at least a hint of bezel so those of us who prefer a case to protect our thousand dollar purchase can actually use swiping from off screen. As it is, it is impossible to swipe from off screen up or down when in landscape mode using my iPhone 8 in a very minimalist case. Apple needs to stop designing for museums and more for reality like they used to.
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Maybe for you guys who don’t use a case. Do you use a case and are you able to swipe from off screen from the longer side when using a case? I cannot with my iPhone 8.
Android phones with curved glass and no bezel with cases have managed fine for years. The iPhone bezels in this day and age are bulbous and need shrunk. I can’t speak for the 8 but came back to iPhone after years and find it’s more that the screens touch is lack luster, not a case issue. Really bad compared to a galaxy. Clicking done or send or the x to close things and misread swipes is quite irritating. If you’ve been devout iPhone user I would suppose you have nothing to compare it to but your case really isn’t the problem.
I should state that while I find itReally irritating I am really enjoying the iPhone again. The Apple really needs turn up the game on the responsiveness of their touch screens
 
The question I'm personally interested is whether the regular iPhone 12 (non pro) will adopt the same redesign as the Pro version, since no mock-up designer or purported leaks seem to have no desire to cover this. In other words, will the iPhone 12 will gain this new design or will it retain the iPhone X body design? I wonder, if like the iPad, iPad Air, iPad mini, and now iPhone SE, will Apple to continue using existing designs for much longer time frames for it's less than premium products.
 
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They are going to make that beloved design looks bad by implementing a notch screen design.
Oooooohhh, the poor center of your status bar. The vast majority of people who own phones with the notch stopped giving a crap about it 15 minutes into using it. Vastly superior to the hideous hole punch alternative.
 
I just tried in landscape mode on my max, with the Apple silicon case no problems swiping, for me at least.
I’m jealous. I can do it but it takes a few attempts for it to “take” each time, and it’s as low profile a case i could find that actually offers some screen protection.
 
As always, not touching any phone with a cut-out or notch, rather have a small bezel (Note 9 looks great still) It's going to be hard to buy even an older phone for a few generations as they will all have flawed designs.

Exactly, what apple are doing people are liking.

This whole notch moaning by a few posters is pointless As millions don’t seem to care where they wouldn’t buy it. Sadly those same posters moaning clearly don’t realise this notch is needed to have the most secure unlock on the market. Android aren’t capable of making it a success so they stuck with fingerprint scanners which even now don’t work very well. The one on the Samsung devices has got no quicker and is just as inconsistant as they were from the start. You also can’t do proper payments on it and it’s certainly not secure.

So if a notch is needed for now for Face ID it’s worth the wait for when they can get it under the display which could be a year or two. So hardly forever. The fact the notch is getting smaller shows they are working on removing it in time when the tech is ready

It's not needed as they can just do a smaller bezel. Looks far better than cutting into the screen. The same goes for punching a hole in the screen.
 
iPhone 12 6.1 Pro will be on my Christmas list to replace my X. All the changes are welcome except the increase from 5.8 to 6.1.. 5.8 is the perfect size for me but it won't be a deal breaker. Looking forward to the roll out
 
Best iPhone design ever.
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If you’ve been devout iPhone user I would suppose you have nothing to compare it to but your case really isn’t the problem.

Thanks for the additional context. But I guess I’ve just not tried the good android phones. Those I’ve tried by friends seem to have sticky, jittery scrolling and not nearly the smooth experience of any iPhone I’ve owned.

As for those who feel current iPhone bezels are too big, take your idea to the extreme as an experiment here, since more would be better, right? Would you prefer an iPhone with zero bezel, such that the viewable area rolls over to the 4 sides?
 
I’m jealous. I can do it but it takes a few attempts for it to “take” each time, and it’s as low profile a case i could find that actually offers some screen protection.
I think you said you had an 8? Probably dependent on not only the case, but the X and above support gestures which might make it easier to do that type of thing.
 
Now Apple, 5.4 without protruding camera please. Then I might replace my SE. If this is not too big!
 
I like the ‘retro’ look. I think this would be a ‘fan favorite’ type of phone for a lot of long time iPhone followers in terms of how the iPhone first resembled. Curious to see if this ever comes to fruition.

This is nothing like what the iPhone first resembled. The iPhone 1 had dramatically curved corners and an aluminum back, and the 3G and 3GS rounded polycarbonate backs. Squared edges and glass panels didn't debut until the iPhone 4, four years later. This is basically just a tiny iPad, which was basically a large iPhone 4, because Apple will be stuck recycling its Jobs era design elements until the end of time.
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Wasn't this year supposed to be notchless? And have touch ID somehow embedded? The notch never bothered me all that much, but it's still disappointing they haven't been able to advance that display technology yet. I really appreciate the LIDAR camera, but aside from the requisite A series processor upgrades, which are largely pointless, these models barely change year-over-year. X was a nice step up, but I really expected do see another similar jump this year and not just superficial cosmetic tweaks. Given that they're borrowing the iPad's aesthetic, the question now is...will it bend?
 
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This is nothing like what the iPhone first resembled. The iPhone 1 had dramatically curved corners and an aluminum back, and the 3G and 3GS rounded polycarbonate backs. Squared edges and glass panels didn't debut until the iPhone 4, four years later. This is basically just a tiny iPad, which was basically a large iPhone 4, because Apple will be stuck recycling its Jobs era design elements until the end of time.
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Wasn't this year supposed to be notchless? And have touch ID somehow embedded? The notch never bothered me all that much, but it's still disappointing they haven't been able to advance that display technology yet. I really appreciate the LIDAR camera, but aside from the requisite A series processor upgrades, which are largely pointless, these models barely change year-over-year. X was a nice step up, but I really expected do see another similar jump this year and not just superficial cosmetic tweaks. Given that they're borrowing the iPad's aesthetic, the question now is...will it bend?



it doesnt matter if this resembles the tiny ipad, new looks to the point of gimmicks has never been the thing of Apple, thankfully they really don't. those foldable, curved edges, pop-up and so many other gimmicks and will take the notch over those anytime.

what leak are you looking at? Ming Chi Kuo leaks even before the iPhone 11 series were released last year showed that this year is not the year it is supposed to be notchless, and to be able to go notchless its either they have to fit all those sensors and camera within the bezels or remove face id and go the punch-hole layout.

yes they should have fixed that iPad pro bending issue in regards to the upcoming iphones
the iPad Pro is thinner than the upcoming iPhones and the size to thickness ratio of the upcoming iPhone is far different from the ipad.

again there's nothing wrong with recycling design, the iPhone 5s frames is better than those innovative designs of other brands like that annoying waterfall edge display.
 
Jobs was the man who would drop any feature or change design language if he believed it was the right thing for the product. What Apple under Tim has been doing is focusing on profits, delivering products on a messy product line (too many models, naming is confusing etc.) However, some really good products have been released under Tim, so it's just a different leadership that's running Apple now.

The fact is there are more messy product lineup and far more trade-offs in the product. Tim Cook is undoubtedly not the right person to be leading at Apple.
 
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