Become a MacRumors Supporter for $25/year with no ads, private forums, and more!

Leaked Marketing Materials for S21 Launch Confirm Samsung Won't Include Charger

MacRumors

macrumors bot
Original poster
Apr 12, 2001
50,977
12,498


Samsung is set to unveil its newest flagship smartphones at a Galaxy Unpacked event that's taking place tomorrow, and ahead of the launch, leaker Evan Blass has shared Samsung marketing materials for the new devices.


As has been rumored several times, the launch information confirms that Samsung plans to follow Apple and ship the new Galaxy smartphones without chargers.

"Galaxy S21+ 5G comes packaged with just what you need - USB Type-C data and charging cable, ejection pin, and Quick Start Guide," is what Samsung will say on its website. "Just another way of being good to the environment."

After Apple unveiled new iPhone 12 models without chargers in the box back in October, Samsung mocked Apple for removing the power adapter. "Included with your Galaxy," read Samsung's ad, which featured a picture of a Samsung power adapter.


After unveiling the new iPhones, Apple said that the power adapters (and earbuds) were removed for environmental reasons, but there was speculation that Apple removed the accessories to cut costs due to the high price of the 5G modems in the iPhone 12 devices.

Samsung also plans to say that it is aiming to improve the environment by ditching power adapters.

Samsung has in the past mocked Apple's design and product decisions before copying Apple and doing the exact same thing. When Apple removed the headphone jack from the iPhone 7 in 2016, for example, Samsung made fun of the iPhone and then went on to nix the headphone jack from the Galaxy A8.

Samsung is expected to debut the S21, S21+, and S21+ Ultra in 6.2 to 6.8-inch size options. The S21 and S21+ will have a flat display with a centered hole punch front camera, while the S21+ Ultra is expected to feature a larger curved screen.


The two lower-end smartphones will have triple-lens camera setups, but the high-end model will have a four-camera setup with a 10MP 10x super-telephoto zoom, a 108MP main sensor, a 12MP ultra wide lens, a 10MP 3x telephoto camera, and a laser autofocus system.

Article Link: Leaked Marketing Materials for S21 Launch Confirm Samsung Won't Include Charger
 

fireguy286

macrumors 6502a
Sep 15, 2014
544
545
NY'er in Philly
I don’t understand the MR shoulder chip on this several articles later. What Samsung did was called marketing 101. Served its purpose at the time, now they’re moving on. No one cares about they reversed course a year later. Companies do this all the time. How long did Apple complain about big screens and then release big phones anyway?
 
Comment

kiensoy

macrumors regular
Feb 6, 2008
122
214
Samsung mocking Apple is all part of marketing and business competition. Apple came up with an ad saying how the screen size of the iPhone 5 was perfect for the thumb’s reach dissing big Samsung phones. Not sure why anyone is surprised. And yes, Samsung will always do what Apple does.
 
Comment

Anson_431

macrumors regular
Sep 16, 2016
120
302
I like how EVERY SINGLE TIME Samsung managed to make banters against Apple and then they follow suite in a blink of an eye LOL

Ohhhhh the irony. LOL
 
Comment

heov

macrumors 6502
Aug 16, 2002
274
690
The funniest thing about this is the only people that care Samsung made fun of no charger are people on these forums. 99% of consumers don't care and don't know. Their social media post will not affect people's purchase decisions anyway. Apple got negative press at the time- and that gives Samsung a pass to do it with less negativity.

Samsung probably is happy Apple did it so they can cut costs as well. Samsung gets a free ride here to cost savings.

Who wins here? Apple and Samsung.

Who loses? Consumers.
 
Comment

7thson

macrumors demi-god
May 13, 2012
970
696
Six Rivers, CA
Priceless. In Samsung’s mind, all is fair in marketing warfare, but when it really comes down to it, they are really just trying to make a buck and have no problem blatantly copying what they previously mocked.
 
  • Like
Reactions: Solomani
Comment

Serban55

macrumors 6502a
Oct 18, 2020
540
944
And water is wet....
I will tell you from now...but i guess a lot of you guys knows this already
Apple will remove the port from iphone and later next year, Samsung will do the same...they make fun of apple and after they copy cat Apples decision .....Samsung the definition of hypocrisy
 
Comment
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.